In October 2011 we organized our first ever marketing event in Serbia. It was a truly revolutionary event because it was the first ever event in the country to feature a speaker from Google.

In 2012 we continued our mission of bringing top level marketing gurus to Serbia by bringing for the first time ever a Facebook speaker to the country.

Three years later, we are back stronger than ever with speakers whose work is changing the global marketing world.

See you on the 5th March at the Cineplexx Cinema in Usce Shopping Mall in Belgrade.



Steffen Ruebke

Vice President and General ManagerHenkel Beauty Care

Steffen has been traveling the world with us since 2012. He has been a regular speaker at our Marketing Kingdom events all around the world and has delivered cutting edge presentations on the importance of customer marketing in today’s marketing world. Plus, he has worked with big superstars like Heidi Klum and the legendary designer Karl Legerfeld so he has some truly inspiring stories to share with you.

Scott Neuman

CMOIBM Central & Eastern Europe

Scott is the Director of Marketing, Communications & Citizenship for IBM's Central & Eastern European region. This region covers 29 counties including Russia, Poland, Czech Republic and Hungary. His responsibilities include all levels of marketing from advertising to analyst relations to demand generation to digital and social channels, spanning all of IBM's business units. Over the past 15 years at IBM, Scott has developed global and country-based marketing strategies working with the leaders of many of IBM’s business units including Sales & Distribution, Software Group, Global Technology Services and Global Business Services. Most recently Scott led the development and evolution of the marketing & competitive strategy to shape IBM’s Social Business story in the marketplace.

Ania Jakubowski

General Manager Poland And BalticsCoca-Cola

Anja has been voted THE BEST SPEAKER at Marketing Kingdom Baku and Marketing Kingdom Zagreb. Once you hear her presenting you will know what we are talking about. And plus, she is a General Manager for Coca-Cola in Poland and the Baltics. How cool is that? Anja is a catalyst in challenging business environments; leading strategic initiatives, capitalizing on key strengths, motivating high performance, achieving sustainable growth and always having an impact.She gets results by inspiring, empowering, and ‘pushing the envelope.’ She is a passionate and influential leader with an excellent track record of energizing organizations to deliver exceptional results while having some fun along the way. She elieves in people, encourages creativity and ownership, and doesn’t take ‘’s not possible’ for an answer.

Eduard Castelló

Manager, Content Partnerships - MusicYouTube

Eduard is Music Content Partnerships Manager at YouTube leading relationships with key players in the industry for for the UK and EMEA: from major record labels and top independent names to trade organizations and top artists and music creators directly. His focus is to spot, strengthen and develop key partnerships with top content producers to ensure a sustainable growth for the music industry online. Within his areas of expertise there is rights management; digital marketing and audience development; content strategy and original programming; branded content and fan base management.

Eva Appelbaum

Director of DigitalBBC Earth, BBC

Eva is currently the Digital Director of BBC Earth and is working on digital transformation within BBC television production. Previously she was Head of Digital Marketing Transformation where she set up a Digital Marketing Lab, a pilot initiative which drove change and innovation throughout the BBC’s marketing activities. Eva has been working in digital since the late 90s and has a marketing & communications background. Previously, she was the Asia-Pacific Director for Social Media at GroupM (WPP), one of the world’s largest media agencies. She was also the first Digital Communications Director at Amnesty International.

Sean Gardner

Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist

Sean is CO-FOUNDER of the Huffington Post “Twitter Powerhouses Series”, which has interviewed hundreds of people in diverse fields – technology, business, health, philanthropy, travel, food and more – since 2010, and has been has become a permanent part of the social media conversation. Working for Apple Inc. right out of high school, Sean has delivered results for multi-national corporations like Microsoft, Marriott Hotels, and Silicon Valley Bank, and non-profits like World Vision, Charity: Water, Save the Children, and Project Medishare. He’s an ambassador and digital volunteer for, and is helping the U.N. Foundation promote and expand it online. THOUGHT-LEADER: He has given presentations on digital and social media strategy at Harvard University, The Smithsonian Institution in Washington DC, and at annual conferences in London, New York City, and Hamburg, Germany. Currently ranked the #1 Social Media Power Influencer by Forbes, he’s also been recognized as one of social media’s top marketing bloggers, thinkers and social good advocates, and the Huffington Post called his twitter feed “one of the top 100 twitter accounts in business, leadership and tech to follow.” He has been profiled in Forbes for his personal branding tips and marketing expertise, given commentary on CNN, FOX and PBS, and his written work has appeared in Fast Company, Buzzfeed, and Social Media Week. When he’s not managing social media, ghost writing for celebrity and small business clients, or consulting corporate executives, he offers tips and analysis on the LinkedIn Blog and an interview series on called “Success and Social Media”.

Heidi Taylor

Head of Government and Public Sector MarketingPwC

Heidi Taylor is a double award-winning senior marketing strategist with over 20 years’ experience of developing and delivering powerful multi-channel, multi-format marketing programmes and campaigns that helps organisations achieve their priorities and objectives. She has been head of marketing for the government and public sector practice at PwC since 2008, working with internal and external stakeholders to create compelling content and pioneering marketing action plans that add real value to the business. Heidi is the Chartered Institute of Marketing’s 2013 Marketer of the Year as well as the Professional Services marketing category winner in their annual Marketing Excellence Awards.

Alper Eroglu

Global Media Director, Deodorants and Oral Care CategoriesUnilever

As global media director at Unilever, Alper Eroglu is responsible for leading global communications strategies for iconic global brands such as Lynx, Sure, Signal. Previously he has led the digital and social media programs globally for Magnum, Cornetto and Fruttare brands. He has worked for Unilever in Turkey, Italy and U.K and locally, regionally and globally in a variety of marketing roles. Prior to joining Unilever, Alper studied Economics and Finance. He is passionately curious and a wonder junkie, likes travelling, theatre, street art and Italian cuisine.

Annisa Arishti

Global Social Media and Community ManagerPhilips

Ansisa is a seasoned communications consultant with professional track record in South East Asia and Europe. Experienced working on both corporate and agency environments. Strong communicator and results oriented.

Robin Hamman

International Social Media Expert And Founder,Stradigital

During his 15 years of professional experience, he has had the pleasure of devising, implementing and managing digital and social media propositions for some of the World’s most important organisations and brands. His approach combines techniques from academia, management consultancy and user experience design. He is now in the process of establishing Stradigal, a multi-disciplinary collective of highly experienced people drawn from the worlds of technology, digital and social media, PR, academia and beyond.

Katarina Pribicevic

Strategic Planning DirectorMcCann Belgrade

Katarina is part of McCann’s Strategic Department from 2004. Her professional experience is built trough work for the biggest international and national brands including: The Coca Cola Company, Carlsberg, Telekom Srbija, Raiffeisen Bank, Carnex, Bambi, Imlek, Delhaize and many others. Psychologist by education, led by actionable insights that create differentiation and consequently value for the business.


Day One, 5th March 2015
09.00    Registration And Morning Coffee
10.00    Chairman’s Opening Remarks
              Content And Connections: Engaging With Consumers, Customers And The Community
             Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola  
             Creating The Right Social Media And Customer Experience For Your Online Platforms: The You Tube Story
             Eduard Castello, Manager, Content Partnerships, YouTube
11.30   Interactive Discussion With Anja and Eduard
12.00   Networking And Refreshment Break
12.30   Interactive Workshop With Forbes Magazine #1 Social Media Influencer
How The Various Facets Of Customer Online Behaviour Influence Spending Habits:  The Psychology Of What Customers Do Online
Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist  
13.30 Lunch For Speakers And Delegates
14.30 Connectivity as a brand obligation: Old news or potential for the future?
               Miloš Dukić, Head of Corporate Marketing department, Telekom Serbia
               Ivana Kozličić, Marketing Manager Master Card 
               Milija Magdelinić - Operational Marketing Director, Delhaize Serbia
               Moderator: Katarina Pribicevic, Strategic Planning Director, McCann Belgrade
15.15   Heart To Heart: Rules Of Engagement For The Social Era
              Heidi Taylor, Head of Government and Public Sector Marketing, PwC
16.00 End Of Marketing Kingdom Day One
Day Two, 6th March 2015
09.00   Morning Coffee
10.15   Chairman’s Opening Remarks
10.30    Will Creative Technology Drive The Next Era Of Marketing?
               Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever
11.00    New Imperatives For Digital Design And Branding
               Scott Neuman, Chief Marketing Officer, IBM Eastern and Central Europe
11.30    Interactive Discussion With Alper And Scott
12.00    Networking And Refreshment Break
12.30    IT’S ALL ABOUT YOUR CUSTOMERS: Customer Is King: Winning Strategies For Engaging Your Customers
              Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
13.00    A Picture Is Worth A Thousand Words: The Philips #Lifeislight Instagram 
Campaign + Checklist For Your Own Campaigns Including Learnings From Working With The Instagram Community
             Annisa Arishti, Global Social Media And Community Manager, Philips
13.30    Interactive Discussion With Steffen And Annisa
14.00    Lunch For Speakers And Delegates
15.00    Fickle Friends - Moving Your Brand's Social Strategy Beyond Fan Counts and  Likes 
                Robin Hamman, International Social Media Expert And Founder, Stradigital
15.30   Social Media Teams As The Vanguard Of New, More Agile Ways Of Working  Inside The Wider Firm
              Eva Applebaum, Head Of Digital, BBC Earth
16.00   Interactive Discussion With Robin And Eva
16.30  End Of Conference



Interested in sponsoring or exhibiting at the Marketing Kingdom Belgrade?

At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved at the Marketing Kingdom Belgrade as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Officer, P World at


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