Global PR Summit Canada 10

20-21 November, Toronto

Global PR Summit Canada 10

20-21 November, Toronto

About the Event

Welcome to the 10th Global PR Summit Canada

The world has changed — and so has the way we communicate.

From AI disruption and political division to rage farming, deepfakes, and increasing public mistrust, reputations are more fragile than ever. In this new era, PR professionals must not only adapt — they must lead.

Join us in Toronto on November 20–21, 2025 for the milestone 10th edition of the Global PR Summit Canada — a powerful gathering of the world’s top communicators, brand leaders, and public affairs experts. Together, we’ll explore how to protect reputation, navigate polarization, and future-proof communications strategies in a world defined by disruption and division.

Key Topics We’ll Explore

  • How AI is Redefining the Future of PR: Discover how AI is revolutionizing everything from audience insights to real-time crisis response, reshaping the way communicators work.
  • The Rise of Deepfakes and How to Respond: Explore the tools and strategies PR professionals need to detect and combat AI-generated misinformation before it damages reputations.
  • The Dark Art of Rage Farming and Its Impact on Public Discourse: Learn how engineered outrage is driving misinformation and division—and how communicators can stay above the noise.
  • The Top Skills PR Professionals Need in 2026 and Beyond: Uncover the essential skills communicators must master—from digital agility to emotional intelligence—to thrive in a rapidly evolving landscape.
  • The Evolving Future of DEI Communications: Understand how to communicate diversity, equity, and inclusion authentically and effectively in an era of increasing polarization and scrutiny.
  • Communicating ESG in a Time of Political Turmoil: Learn how to protect your purpose-driven messaging and maintain credibility when ESG communications face political pushback.

Pre-Register Now and Save

Take advantage of our super early bird offer — pre-register now and save 15% off the $1299 ticket price.

Spaces are limited, so secure your spot early and be part of the most important PR event of the year.

Only

203days

14hours

16min

UNTIL THE EVENT

Facts & Figures

  • Celebrating 10 Years of Impact: Now in its 10th year, the Global PR Summit Canada is a truly global event, bringing international perspectives and insights to the Canadian stage.

  • Trusted by Canada’s Leading Organizations: Over 2,500 professionals from Canada’s top corporations, government bodies, and agencies have attended the summit to elevate their communications strategies.

  • Actionable, Real-World Learning: Our agenda is built around practical, hands-on sessions designed to equip you with strategies you can apply immediately in your work.

Speakers

Sandra Chiovitti SickKids Foundation

Lisa Pasquin Craft Public Relations

Renee Weekes Duncan Golin Canada

Alicia Pereira Ontario Centre of Innovation

Amanda Alvaro Pomp & Circumstance

Tom Chervinsky TELUS Health

Christina Antoniou Pfizer

Robin Smith Toronto Community Housing

Jill Geer USA Gymnastics

Cam Gordon Seneca Polytechnic

Tamarra Thal IBM

Fraser Engerman Walgreens

Josh Freed United Airlines

Lisa Gibson Ignite Communications

Scott Tabachnick Accenture

Kiel Hume WEBTOON Entertainment

Brad Ross Hyundai Auto Canada Corp.

Philippe Devos University of Toronto

Agenda

Panel Discussion: We Integrated AI. Now What? Inside the Real Lessons, Disappointments, and Wins of AI Adoption in PR
Forget the hype. This panel features candid stories from organizations that have already taken the AI leap. From integration struggles and ethical dilemmas to productivity boosts and creative shifts, find out what really happens when AI meets the daily reality of PR and comms departments.
Lisa Gibson, President and Founder, Ignite Communications
Christina Antoniou, Director, External Communications, Corporate Affairs, Pfizer

Renee Weekes Duncan, Senior Vice President, Golin Canada

Panel Discussion: Caught in the Crossfire: How Tariffs and Global Tensions Are Reshaping PR Strategy
From trade wars to policy shifts, geopolitical uncertainty is reshaping the way brands communicate—often overnight. This session dives into how political decisions, sanctions, and diplomatic clashes are upending narratives, delaying campaigns, and putting PR teams in the line of fire.
Amanda Alvaro, President & Founder, Pomp & Circumstance
Robin Smith, Strategic Communications Director, Toronto Community Housing
Alicia Pereira, Vice President Marketing & Communications, Ontario Centre of Innovation

Panel Discussion: Media Relations in the Post-Fact Era: Can Truth Still Cut Through the Noise?
In a world where outrage spreads faster than accuracy, traditional media relations are in turmoil. This provocative panel explores how communicators can cut through misinformation, sensationalism, and AI-generated spin to build credibility in a landscape where facts alone no longer win.


Lisa Pasquin, President, Craft Public Relations
Cam Gordon, Director, Communications, Seneca Polytechnic


Kiel Hume, VP, Head of Global Communications, WEBTOON Entertainment
Brad Ross, Senior Manager of Corporate Communications, Hyundai


Philippe Devos, Director, Media Relations, University of Toronto

 

Panel Discussion: Purpose Fatigue or Purpose Reimagined? Rethinking DEI, ESG, and Brand Values in a Changing Social Climate


As pushback against “woke” branding grows louder—particularly in the U.S.—some companies are quietly walking back their commitments. This honest discussion will examine whether the age of bold purpose-driven communication is ending—or simply evolving into something more sustainable, strategic, and authentic.
Scott Tabachnick, Corporate Communications Lead, Canada, Accenture
Sandra Chiovitti, Director of Public Relations, SickKids Foundation
Tom Chervinsky, Director of Government Relations, TELUS Health

Internal Communications During Crisis: Maintaining Transparent and Effective Internal Communications During Challenging Times
During a crisis, clear and transparent internal communication is essential for maintaining trust and ensuring that all team members are aligned. This session will explore the best practices for delivering timely and consistent messages to employees, managing internal concerns, and fostering a supportive environment. Learn how to keep your workforce informed and engaged, while minimizing confusion and misinformation, even in the most challenging circumstances.
Tamarra Thal, Global Internal Communications Lead at IBM

Restoring Credibility: How USA Gymnastics Reclaimed Trust After Crisis
In the wake of one of the most challenging crises in sports history, USA Gymnastics has worked tirelessly to rebuild its reputation and restore trust with athletes, fans, and the public. Join Jill Geer, Chief Communications & Marketing Officer, as she shares an inside look at the organization’s recovery journey. This session will explore the strategies, key decisions, and obstacles USA Gymnastics faced in its efforts to rebuild trust, increase transparency, and re-establish confidence among its stakeholders.
Jill Geer, Chief Communications & Marketing Officer, USA Gymnastics

Communicating on Sensitive Topics: Effective Ways to Handle Delicate Issues
Navigating sensitive topics in communications demands a blend of precision, empathy, and strategic messaging. In this session, participants will learn essential techniques for managing complex and potentially controversial topics, from health crises to social issues and organizational challenges. This session will delve into frameworks for maintaining trust and transparency while addressing stakeholders' concerns, with insights on tailoring messages to different audiences and controlling the narrative in highly polarized environments. Fraser will illustrate how to balance authenticity with caution, ensuring that sensitive issues are handled respectfully, ethically, and effectively.
Fraser Engerman, Senior Director of External Relations, Walgreens

Inside the Response Room: Crisis Skills from the Front Lines of United Airlines
In today’s fast-moving landscape, crisis communicators must be prepared to act with speed, clarity, and empathy. In this dynamic session, Josh from United Airlines’ Global Response Team shares essential skills for navigating high-stakes situations—from anticipating issues and making rapid decisions to sustaining trust after the storm. Through real-life examples from United’s recent crises involving safety, DEI, and customer experience, you'll gain practical tools and inclusive strategies that reinforce reputation, build internal resilience, and support a culture of accountability when it matters most.
Josh Freed, Director of Global Response Communications, United Airlines

Our partners


PRE-REGISTER AND SAVE 15%

Be among the first to secure your spot at the 10th Global PR Summit Canada, taking place on November 20–21, 2025, in Toronto.

This is your opportunity to join top PR and communications leaders from across Canada and beyond for two powerful days of learning, networking, and inspiration. From AI and deepfakes to ESG and DEI communications, the summit will tackle the biggest challenges—and opportunities—facing communicators today.

Pre-register now and receive an exclusive 15% discount off the super early bird rate of $1499.

By submitting, you agree to receive email communications from P World, including upcoming promotions and discounted tickets, news, and access to exclusive invite-only events.

There was an error processing the request ! Please try again.