Global PR Summit Istanbul 4

16-17 February, Istanbul, Turkey


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About the Event

Welcome to the fourh edition of Turkey's biggest international PR event!

Supported by the Turkish PR Association (Tühid), with delegates from 30 different countries and presentations by some of the world's most admired PR and communications gurus, the Global PR Summit Istanbul 4 will prepare you for some of the biggest challenges in PR in 2017.

Grab your ticket today to

  • Get deeper understanding of today’s ever changing PR and communications trends
  • Get exposed to new ways of approaching your work and your brand
  • Maintain your reputation in times of crisis
  • Rebuild your brand value and reputation after crisis
  • Use Communications research to drive business results
  • Get started using measurement in your organisation
  • Create measurable objectives and implement them
  • Deliver content that is easy to consume
  • Understand the value of data in corporate communications
  • Network with delegates from 30 different countries

Are you a member of Tühid? Claim your exclusive 15% discount today!


Lars Seynaeve Citi

Hussein Dajani Nissan

Gonca Karakas Turkish Public Relations Association

Dennis Landsbert-Noon Burson Marsteller Europe

Andreas Keller Weber Shandwick

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Piers Schreiber Jumeirah Group

Muhammad Karim TRT World

Khaled Ismail Tetra Pak



Registration And Morning Coffee


Chairman’s Opening Remarks


Opening Keynote Presentation By Gonca Karakas, President, Turkish Public Relations Association


Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
Khaled Ismail, Regional VP Communications, Tetra Pak


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches
Piers Schreiber, International Communications Expert, Estragon, Former VP Communications, Jumeirah Group


Social Media Crisis - Things to Consider During a Coup: A Case Study By TRT World
Muhammad Karim, Head of Growth and Partnerships, TRT World


Interactive Discussion With Piers And Muhammad


Lunch For Speakers And Delegates


Interactive Workshop With Alex Malouf: How To Manage Social Media In A PR Crisis
In his intensive half-day workshop, Alex Malouf will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending this workshop will enable you to: 
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
-Engage the media and address misinformation and negative commentary


End Of Day One


Morning Coffee


How Can You Take Internal Communications To The Next Level Within Your Organization To Generate Bottom Line Results
Lars Seynaeve, Director Corporate Communications, Public Affairs, EU Media Relations, Citi


Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


What Makes For The Best Client/Agency Relationship?
Andreas Keller, Managing Director MENA, Weber Shandwick


Supercharching Your PR Efforts With the Right Influencer Marketing Strategy
Hussein Dajani,Chief Operating Officer, Hug Digital


Interactive Discussion With Speakers and Delegates


Lunch For Speakers And Delegates


Interactive Workshop With Jesper Andersen From AMEC: Get Started Using Measurement Within Your Organization
 This interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results


End Of Global PR Summit Istanbul 4

Our partners

Interested in promoting your brand or services? Contact Ivana today at

Global Communication Partner

Exclusive Event Partner

Supported by

Media Partners


Intercontinental Hotel, Istanbul, Turkey

Five star ambiance in the heart of the Ottoman's capital city, InterContinental Istanbul is the ideal base for exploring endless historic sites, museums, restaurants, clubs and shops. Located in Taksim with stunning views of the Bosphorus, Istanbul skyline and the Blue Mosque, this Istanbul hotel is a short walk from Dolmabahce Palace and Lütfi Kırdar Congress Hall.