Brussels, Belgium – 8–9 October 2026 – As artificial intelligence continues to reshape how organisations operate, communications teams are under increasing pressure to move beyond experimentation and deliver structured, scalable AI implementation.
Following a sold-out edition in Zurich, P World returns to Brussels with the Certified AI in Communications Boot Camp Europe 2, a two-day program designed for senior communicators responsible for turning AI into a practical, organisation-wide capability.
While many teams are exploring AI tools, few have established governance, clear ownership, or consistent workflows. The result is fragmented adoption, growing expectations from leadership, and increasing pressure on communications functions to define direction.
This Boot Camp is built to address that gap.
From Exploration to Execution
The program focuses on helping communications leaders implement AI in a way that is structured, controlled, and aligned with organisational priorities.
Participants will learn how to:
- Build governance frameworks with clear ownership and accountability
- Integrate AI across content, monitoring, and reporting workflows
- Scale communications output while maintaining accuracy and brand consistency
- Advise leadership on AI strategy, organisational impact, and risk
The speaker faculty includes senior leaders from Edelman, Workday, Mondelēz International, Belgian Senate, Verizon, and McMaster University—organisations actively implementing AI across complex environments.
Built for Implementation
A full-day workshop on Day 2 ensures participants move beyond theory into execution.
Attendees will:
- Build their own AI workflows tailored to communications tasks
- Develop a CustomGPT or Copilot-style assistant aligned with their role
- Create prompt libraries and reusable templates
- Design a practical 30-day implementation roadmap
“You don’t implement AI with isolated tools or one-off use cases,” said Rabije Musai, Project Manager at P World. “You need structure, governance, and workflows that can scale across your organisation. This Boot Camp is designed to give communicators exactly that—something they can apply immediately.”
Executive Certification
All participants receive a Certificate of Attendance from the McMaster University Master of Communications Management Executive Education program, positioning the Boot Camp as a recognised executive learning experience for communications professionals leading AI adoption.
Growing Demand for Team Participation
Organisations are increasingly sending teams to align on AI strategy, governance, and workflows across communications functions. Group discounts are available for companies looking to build a shared, practical approach to AI implementation.
Registration
Early registration is now open, with savings of up to $400 available for a limited time.
For media enquiries, registration, or group bookings, contact:
Rabije Musai
Project Manager, P World
[email protected]
Or visit: www.thepworld.com
About P World
P World is a global learning organisation delivering executive-level conferences and training programs for communications, public relations, and corporate affairs professionals. With events held in over 40 cities worldwide, P World has trained thousands of senior communicators through its flagship Crisis Communications and AI Boot Camps.