8-9 October 2026
After a sold-out edition in Zurich, the AI in Communications Boot Camp returns to Europe with a new edition in Brussels.
Over two intensive days, this practical training will bring together senior communicators who want to understand how artificial intelligence can be implemented inside a communications function in a way that is responsible, credible, and effective.
The Boot Camp focuses on one key question: how can communicators use AI to strengthen strategy, protect reputation, and improve the way organizations communicate?
This is not about tools.
It is about making AI work inside real communications environments.
You will learn how to:
• Move from AI experimentation to measurable communications impact
• Use AI to support research, audience insights, and content development
• Protect reputation in an AI-driven misinformation environment
• Build AI-ready workflows that scale across communications teams
• Combine AI capabilities with human judgment and credibility
This is not a trends conference.
It is a working Boot Camp designed for communicators who operate under pressure and need practical answers.
Across two focused days, you will explore:
• Where AI genuinely adds value in communications
• Where human judgment remains essential
• How to combine both into structured, repeatable communications workflows
Everything is grounded in the real challenges communications leaders face today, including misinformation, rapid information cycles, and the growing influence of AI in media and public discourse.
Day two includes a hands-on implementation workshop where participants will develop practical AI workflows and explore how AI can support communications strategy, content development, and reputation management.
You will leave with a clear roadmap for implementing AI responsibly inside your communications function.
Brochure download (260 kB)
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
