Crisis Communications Boot Camp (Virtual Edition)

11-12 June 2020 (10 am - 3 pm EDT)

Crisis Communications Boot Camp (Virtual Edition)

11-12 June 2020 (10 am - 3 pm EDT)

About the Event

Dear Friends,

Due to concerns around the coronavirus (COVID-19) and in accordance with health guidance from the WHO, and other health authorities, in March, we decided to postpone our Crisis Communications Boot Camps in Los Angeles, New York, Winnipeg & Canada to a later date in 2020.

Now, as a result of travel bans, the uncertainty around hotel openings and laws banning large gatherings, we have decided to host the Crisis Communications Boot Camp virtually on June 11th & 12th, starting 10 am to 3 pm (EDT).

Please note that as a registered delegate for our Crisis Communications Boot Camp, you will receive:

  • Access to a two-day virtual crisis communications boot camp
  • Video recording of the boot camp
  • Downloadable link with all boot camp presentation
  • One additional free pass for each pass purchased
  • Free copy of our bestselling e-book “Little Black Book of PR”


Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

Jon Meakin Clarity PR

Nancy Bistritz-Balkan Purchasing Power

Shafiq Jamal Principal, Jamal Communications Inc.

Katie Creaser ICR

Matt McKenna Co-Founder & Managing Partner of Greenbrier

Sandra Fathi Gregory FCA

Ginger Buxa Plumbo Mayo Clinic

Brad Ross City of Toronto

Matt Lindberg ICR



Crisis Communications: What Leaders Need to Know
- The importance of leadership in times of crisis
- What it takes to be a great communicator and leaders
- How PR folks can advise the c-suite in times of crisis
Matt Lindberg, Managing Director, ICR, USA
Katie Creaser, Senior Vice President, ICR, USA


 My Philosophy Around Crisis Management
Brad Ross has been the Chief Communications Officer for the City of Toronto since January 2019. He rejoined the City (he was with the City from 2000-2008) after almost 11 years at the Toronto Transit Commission where he led employee and public communications, including reputation management. In this  interactive session he will share with you how to develop strategies around transparency and accountability to mitigate crises.
Brad Ross, Chief Communications Officer, City of Toronto


Q&A Session


Short Break


Lessons Learned from Clinton to Uber - The 9 Rules of Crisis Communications
Matt McKenna is a former spokesperson and Senior Advisor to President Clinton, the Clinton Foundation and the Clinton family. He has advised politicians and business leaders across the United States and has even run communications for the likes of Uber. His experiences from Alaska, to Silicon Valley, to the White House helped him identify the 9 most important rules for crisis communications. Matt will share his stories and lessons learned; and he will talk through how to always be prepared for a crisis, communicate through it and uphold an organization's trust, credibility and reputation in the process.
Matt McKenna, Former Senior Advisor to President Clinton, Former Head of Communications at UBER and Co-Founder & Managing Partner of Greenbrier


How to Protect Your Staff and Reputation in 2020
- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, Director, Cybersecurity Communications Program, McKesson


Q&A Session


Lunch Break


Cyber Crime: Preparing Your Organization for the New Normal
The expanding threat landscape and new business innovation is leading to an increase in cyberattacks—the average number of security breaches in the last year grew by 11 percent from 130 to 145, states the Ninth Annual Cost of Cybercrime Study by Accenture and Ponemon Institute. 
Organizations spend more than ever to deal with the costs and consequences of more sophisticated attacks— the average cost of cybercrime for an organization increased US$1.4 million to US$13.0 million.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Shafiq Jamal, Senior Vice-President, Corporate & Managing Director, Weber Shandwick


Media Relations in the Age of Coronvirus and Other Natural or Manmade Disasters
When a major disaster hits, whether its COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders. In this session, we'll dissect the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis related messages to ensure a receptive audience and productive approach. 
Sandra Fathi, President, Affect


Behind Palace Doors: Managing the Reputation of the British Royal Family
With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry Spokesperson, Prince Harry and Meghan's Royal Wedding


Q&A Session


End of Day One


Mastering the Art of Apology – Sorry Seems to be the Hardest Word & Reputation Management for CEOs
In her opening keynote, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.
Additionally, in this session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Patrick owes much of his practical communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff.  He served the Princess for eight years (1988-96), responsible for every aspect of her public life, charitable initiatives, and private organization.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America
Patrick Jephson, Former Chief of Staff to Princess Diana


Crisis Communications in the Age of COVID-19: Lessons Learned from Mayo Clinic
- Understanding the importance of innovation and adaption while working 100% remotely
- How to successfully manage the flood of COVID-19 related media requests
- How to revise your staffing structure for COVID-19 work
- How to successfully craft your media relations strategy for local and regional media vs. national and international media
- How to redesign your staffing plan to account for the fuloughs  
Ginger Buxa Plumbo, Communications Manager, Issues & Crisis Communications, Mayo Clinic


Q&A Session


Short Break

11.30 - 15.00 

Interactive Crisis Simmulation Workshop with Donald Steel, Former Chief Communications Adviser at BBC
- Develop an effective crisis management action plans
- Ensure you respond with the required speed in an emergency
- Establish crisis leadership to defend your reputation during a time of public sensitivity
- Explore how to gain control of your narrative in a crisis
- Develop core messages for crisis communications
- Craft appropriate media relations strategies in an aggressive environment
- Understand how to leverage social media for effective crisis management and damage control
- Use your skills to effectively manage an emergency press conference under pressure
- Learn how to prepare for crises and emergencies in advance 

11.30 -12.30

Part 1

12.30 - 13.00 Lunch break

Part 2

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