Global PR Trends Summit
Day One
Thursday, 18th September 2014
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.45 Reputation Management Masterclass: The Secrets To A Great Reputation
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator,
Former Communications Chief
BP America, Royal Dutch Shell, Lehman Brothers and HSBC, USA
Patrick Jephson, Former Private Secretary, Princess Diana
New York Times Bestselling Author, Shadows Of A Princess, UK
11.15 Networking And Refreshment Break
11.45 Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK
12.15 What Has Working For The Government, And The British Royal Family Taught Me About Reputation Management
Colleen Harris, Former Press Secretary To HRH Prince Charles And Official Spokesperson For William and Kate’s Wedding
12.45 Interactive Discussion With Esra And Colleen
13.00 Lunch For Speakers And Delegates
14.00 Crisis Communications Simulation Session: Crisis In A Social Media World
• Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
• The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK
17.00 Chairman’s Closing Remarks
17.15 End Of Conference Day One
Global PR Trends Summit
Day Two
Friday, 19th September 2014
09.30 Morning Coffee
10.30 Chairman’s Opening Remarks
10.45 Opening Keynote:
From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry
Richard Stephenson, Former Corporate Affairs Director, AXA, UK
11.15 Evolution: From PR To Corporate Communication
Anass Allouch, Europea Head Of Corporate Communications, Virgin Active
11.45 Interactive Discussion With Richard And Anass
12.00 Networking And Refreshment Break
12.30 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment
Tomas Jenssen, Former Director Corporate Communications MEA, Microsoft, Turkey
13.00 Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets
John Neilson, Director of Communications, EMEA, Lockheed Martin, UK
13.30 Interactive Discussion With Tomas And John
13.45 Lunch And Networking Break
14.30 The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands
15.00 From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns
Wendy Gold, Former EMEA Head of Consumer and Digital PR, Microsoft and Global Communications Director, GE Power Conversion, France
15.30 Interactive Discussion With Sietse And Wendy
15.45 End Of Global PR Trends Summit
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