PR Measurement Boot Camp 5

PR Measurement Boot Camp 5

21-22 October

10 am - 4 pm (ET)

Registration is Closed

About the Event

Welcome to the fifth virtual edition of the PR Measurement Boot Camp

But how do you implement a comprehensive measurement framework and more importantly, how do you make effective use of the available tools?

Through interactive talks, discussions and engaging case studies, you will learn what effective small and large scale PR measurement looks like, discover innovative ideas and tools and gain vital new perspectives on PR measurement in a post-Covid world.

In times of uncertainty and crisis, it is now more important than ever to measure your PR work effectively and show outcomes to your key stakeholders.

Our PR Measurement Boot Camp, will provide you with definitive information and advice from the brands and agencies who are leading the way when it comes to PR measurement.

Why register?

  • Understand what it means to have succesfull PR measurement in the new normal.
  • Get started with your analysis program and set goals to measure your earned media effectively in 2022 and beyond.
  • Identify the most important principles for measurement and evaluation.
  • Give PR an equal seat at the table with sales and marketing by using the right communications analytics.
  • Understand the latest technology and metrics in PR measurement.
  • Measure your organization's reputation, trust & empathy.
  • Deliver what your C-suite wants to see in your reporting.
  • Demonstrate to your stakeholders the true value of PR.
  • Expand your knowledge, ask questions and find solutions to problems.

Facts & Figures

Speakers

Dana Schmidt

Slice Communications

Johna Burke

AMEC

Stella Bayles

CoverageBook & AnswerThePublic

Katie Delahaye Paine

PAINE Publishing

Mark Weiner

Author, "PR Technology, Data and Insights"

Jon Meakin

Clarity PR

Agenda

Partners

Don’t miss anything

Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Contact us about in-house training

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