In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.
Book your ticket before January 31st to SAVE $200 off the final ticket price!
Are you a member of CPRS? Contact us today for your 20% exclusive membership discount.
Attending the Crisis Communications Boot Camp will enable you to:
09.00 Registration and Morning Coffee
10.00 Welcome Remarks
10.15 Cyber Crime: Preparing Your Organization for the New Normal
The global cost of cybercrime will reach $2 trillion by 2019, a threefold increase from the 2015 estimate of $500 billion and according to the Ponemon Institute’s “2016 Cost of Data Breach Study: Global Analysis,” which queried 383 organizations that suffered at least one breach in 2016, the average cost per breach was $4 million. That figure rose to $7 million in the U.S.
This interactive session will help you educate your workforce on potential threats, identify which data needs to be absolutely protected and key threats, plan in advance and how to rebuild trust with consumers after a cyber-attack.
Shafiq Jamal, Senior VP and Managing Director, Vancouver, Weber Shandwick
11.00 Fake News: Why it's a Real Issue for PR - What You Need to Know About How Our Media Environment is Now Being Exploited, and What Happens When You or a Client is Targeted
Phony click-bait news sites and false stories are becoming a huge threat to the PR industry. In this interactive session, Katie will help you understand the challenges of protecting your reputation in an age of fake news and will help you identify the steps you need to take when your company or your client is being targeted.
Katie Creaser, Vice President, Affect
11.45 Interactive Discussion with Speakers and Delegates
12.00 Lunch for Speakers and Delegates
13.00 Behind Palace Doors: Managing the Reputation of the British Royal Family
With more than 25 years’ experience, ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. In this interactive session, Colleen will share with you lessons learned from her work with The Prince of Wales during some of the most turbulent years in the British Monarchy.
Colleen Harris, Former Press Secretary to Prince Charles and Princes William and Harry
Spokesperson, Prince Harry and Meghan's Royal Wedding
13.45 When a Tragedy Strikes: Uniting a Community After a Crisis
When a crisis strikes a community there is shock. Opposing points of view emerge, tensions are high, and the public looks to elected officials to ensure a tragedy does not occur again. This session will present a case study following the tragic loss of a four-year-old boy to a vicious dog attack. The discussion will focus on the stages of a crisis, including: Communicating with key stakeholders in the midst of the crisis, harnessing the community’s grief and outrage to foster change, healing via new legislation and public education.
Vanessa Bouffard, APR, Senior Communications Manager, Brambles
14.30 Interactive Discussion with Speakers and Delegates
14.45 Networking and Refreshment Break
15.15 Peer to Peer Crisis Communications Work Groups
In this highly interactive session, attendees will analyze the most important challenges in today's fast changing PR world.
16.00 Introduction to the Crisis Simmulation Workshop With Jon Meakin
16.30 End of Day One
09.00 Registration and Morning Coffee
10.00 Welcome Remarks
10.15 - 16.30 Fully Interactive Crisis Communications Workshop with Jon Meakin, Global Head of Strategic Services, Grayling
Attending this workshop will enable you to:
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
- Engage the media and address misinformation and negative commentary
Part 1:
- Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
- Building trust
- Case studies of good and bad examples of reputation management
Part 2
Writing a Crisis Plan: The Role of Executives
Part 3
Key Principles of Crisis Management: Writting a Crisis Statement
Part 4
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference.
Part 5
Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.
16.30 End of Crisis Communications Boot Camp 3
645 Howe St, Vancouver BC V6C 2Y9
+1 604-687-1122
Metropolitan Hotel Vancouver — a Vancouver luxury hotel with a superb downtown address and at the same time positioned against a serene mountain backdrop. The downtown Vancouver hotel’s convenient location is surrounded by all the pleasures and excitement that one of Canada’s finest cities has to offer, whether you come for business or pleasure.
Make yourself at home in one of the Metropolitan Hotel Vancouver's 197 elegantly appointed luxury hotel rooms and suites, complete with spacious marble washrooms, separate glass showers and soaker tubs. The Vancouver hotel also offers 7,600 sq. ft. of conference and banquet facilities designed to accommodate 10 to 250.
And, of course, nothing will satiate your appetite better than Diva at the Met restaurant, featuring Vancouver's finest cuisine, celebrated Chef's Table and distinguished wine cellar.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
