Global PR Summit Canada 3

1-2 November, Toronto, Canada

Register now

About the Event

Now in its third year, the Global PR Summit Canada is the country's only PR and communications event focusing on the latest trends in PR, communications, social media and crisis management. The Summit is supported by CPRS and IABC Toronto. (Are you a member? Get in touch today for your 20% exclusive discount code!)

With numerous C-suit speakers, as well as an unrivalled agenda targeting the most important PR trends, the Global PR Summit Canada 3 is the most important PR meeting in Canada in 2018.

Our agenda will focus on:

  • Cyber Crime: Preparing Your Organization for the New Normal
  • Handling Workplace Misconducts: What Role do Corporate Communicators Play?
  • Fake News: Why It’s a Really Issue for PR?
  • Using Influencers to Supercharge Your PR Campaign
  • Successfully Creating Campaigns with a Clear and Impactful Purpose
  • Turbulence, Change and How to Effectively Navigate Employees Through Such Times
  • Properly monitoring your social media channels for potential problems

Book before September 28th to SAVE $200! Get in touch today for more info on our group discounts.

Are you a member of CPRS or IABC Toronto? Get in touch for your 20% exclusive discount code.









Facts & Figures

Did you know?

  • With annual editions in 33 different countries, the Global PR Summit is one of the world's leading PR and communications events
  • The first edition of the Global PR Summit Canada was held in Montreal in December 2016 and included presentations by some of the world's leading PR and communications experts
  • The Global PR Summit Canada is the only event in Canada offering insights into the latest trends in the global PR world
  • PR experts from 26 different countries including Canada, USA, France, Germany, UK, UAE, Kuwait, Turkey and India have attended the two editions of our Global PR Summit in Canada
  • In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.


Jefferson Darrell Ontario Science Centre

Maliha Aqeel, PMP IABC/Toronto

Donald Steel Former Chief Communications Advisor, BBC

Darian Kovacs Jelly Digital Marketing & PR Agency

Diane Begin, MA, APR ruckus Digital/APEX PR

Dana Dean, APR, FCPRS, LM Canadian Public Relations Society

Fatma Othman Weber Shandwick

Linda Solomon Wood Observer Media Group and Founder and Editor-In-Chief, National Observer

Emma Daly Human Rights Watch

Lauren Hackett The Economist

Judith Harrison Weber Shandwick

Alex Cameron Fasken

Greg Vanier Edelman Canada

Tammy Scott Canada Council for the Arts

Cameron Craig Formerly with Apple, Visa, PayPal, Polycom and Yahoo!

Peggy Ann Torney Lymphoma Research Foundation

Craig Silverman BuzzFeed News



Registration and Morning Coffee


Chairman's Opening Remarks


Relevancy in a Disruptive World
Dana Dean, APR, FCPRS, LM, National President, Canadian Public Relations Society


How Vulnerable is Canada to Fake News?
Linda Solomon Wood, CEO, Observer Media Group and Founder and Editor-In-Chief, National Observer


What PR Professionals Need to Know About How Our Media environment is Now Being Exploited, and What Happens When a Client is Targeted
Craig Silverman, Media Editor, BuzzFeed News


Case Study By Human Rights Watch- The Dangers of Fake News: Why Facts Matter?

Emma Daly, Communications Director, Human Rights Watch


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Understanding the Increasing Challenges Businesses Face as Cybercrime Becomes More Prevalent
Alex Cameron, Chair, Privacy & Cybersecurity Group, Fasken


Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust 
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


How Can You Recover From Crisis involving Sexual Harassment or Assault in Your Workplace?

Tammy Scott, Director General, Communications and Public Engagement, Canada Council for the Arts


Introduction to Donald Steel's Crisis Communications Workshop


Closing Discussion with Speakers and Delegates And End of Day One


Chairman's Opening Remarks


How Communications Played A Leading Role In Apple's Turnaround
Cameron Craig, International Communications Expert, Formerly with Apple, Visa, PayPal, Polycom and Yahoo! 


Diversity In The PR Industry: What Is The Current State Of The Industry And The Steps That Industry Is Taking To Become More Inclusive
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA


Interactive Panel Discussion: Why Diversity In Public Relations Is A Business Necessity
Maliha Aqeel, PMP, President, IABC/Toronto
Jefferson Darrell, Media Relations Officer, Ontario Science Centre
Diane Begin, MA, APR, VP, ruckus Digital/APEX PR
Fatma Othman, Senior Associate, Integrated Media, Weber Shandwick 


Lunch for Speakers and Delegates


Adapting Your Global Messages Locally To Deliver ROI To The Commercial Team
Lauren Hackett, SVP, Global Communications, The Economist 


Leveraging Insightful Storytelling for Impact


Peggy Ann Torney, Chief Strategy, Communications and Engagement Officer, Lymphoma Research Foundation


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


BACK BY POPULAR DEMAND AND FULLY UPDATED: Crisis Communications Workshop with Donald Steel
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe, Middle East and Asia Pacific. He was previously the BBCs Chief Communications Adviser and was for 11 years the Corporations Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC’s London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics.
Attending this workshop will enable you to: 
•    Conduct a vulnerability audit to assess potential crisis scenarios
•    Create a core message that can be communicated across all social media channels
•    Properly monitor your social media channels for potential problems
•    Coach your spokesperson on the tough questions they may face from the media
•    Engage the media and address misinformation and negative commentary


End of Global PR Summit Canada 3

Our partners

Lunch Break Sponsor Day 1

Media Partners

Supported by


Toronto Congress Centre, Toronto, Canada

Built in 1995, the Toronto Congress Centre has 60 meeting rooms, two ballrooms (one being pillar-free) and ten divisible exhibit halls. The convention centre is HACCP certified and is one of the only trade and convention facilities in North America to receive this certification, denoting the highest standards in food preparation safety.Their cuisine is prepared in-house by their 5-star Executive Chef and culinary team. Parking is currently free for all attendees.