Do you feel like it is time for you to take a break from the daily grind? Step back from your business, refresh your brain and get new perspectives?
Our inspirational speakers have created PR and communications strategies for Presidents, European Royal families and the world’s most reputable organizations. Throughout the years they have also successfully managed some of the biggest corporate crisis in modern history. Through lively discussions, group work and exclusive one-to-one sessions, they will help you take your professional skills to the next level and strengthen the position of PR and communications in your esteemed organization.
The Oslo PR Talks, taking place from 12-13 October in Oslo, Norway, offer you the unique opportunity to pop the bubble you may find yourself in, connect with professionals with a range of PR skills and explore creative solutions to some of the most important challenges in today’s, ever changing PR world.
Book your seat today and make the right investment for yourself and your business.
You don't know what you don't know--and sometimes you need other people to help you see things differently!
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
09.00 Registration And Morning Coffee
09.45 Building a Successful PR Company in the Social Media Chaos
Maxim Behar, President, ICCO
10.30 The Power Of Listening: The Science Of Analyzing Conversations, Second By Second
Professor Elizabeth Stokoe, Professor of Social Interaction - Associate Dean for Research for the SSPGS, Loughborough University
11.15 Reaching Millenials By Breaking The Paradigm Of The Category
Malena Cutuli, Head Of Brand And Communications, Shell
12.00 Lunch For Speakers And Delegates
13.00 Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
Introduction and Exercise One
• A serious emergency for the company
• The 15-30-60-90 crisis rule
Exercise Two
• The developing crisis - the first media interview
Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
• The press conference and social media
• Summary and conclusion
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK
17.00 End Of Day One
09.00 Morning Coffee
10.00 Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
John Shield, Director of Communications, BBC
10.45 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
11.30 Networking And Refreshment Break
12.00 Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care
12.45 Case Study: Making Tate Britain Relevant
Abi Laughton, Marketing And Communications Manager, Tate Museum
13.15 Lunch For Speakers And Delegates
14.00 The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
15.30 End Of Oslo PR Talks
Scandic is the largest Nordic hotel operator with a network of 230 hotels with almost 44,000 rooms in seven countries. Scandic was founded in 1963 and since then, we have been a pioneer, driving development within the hotel industry. We operate in the mid-market segment under our industry-leading brand, Scandic.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
