The Oslo PR Talks

October 12, 2016 - October 13, 2016, in Oslo, Norway


The Oslo PR Talks


October 12, 2016 - October 13, 2016, in Oslo, Norway

About the Event

Do you feel like it is time for you to take a break from the daily grind? Step back from your business, refresh your brain and get new perspectives?

The Oslo PR Talks, taking place from 12-13 October in Oslo, Norway, offer you the unique opportunity to pop the bubble you may find yourself in, connect with professionals with a range of PR skills and explore creative solutions to some of the most important challenges in today’s, ever changing PR world.

Our inspirational speakers have created PR and communications strategies for Presidents, European Royal families and the world’s most reputable organizations. Throughout the years they have also successfully managed some of the biggest corporate crisis in modern history. Through lively discussions, group work and exclusive one-to-one sessions, they will help you take your professional skills to the next level and strengthen the position of PR and communications in your esteemed organization.   

Book your seat today and make the right investment for yourself and your business.

You don't know what you don't know--and sometimes you need other people to help you see things differently!


Maxim Behar ICCO (International Communications Consultancy Organisation)

Malena Cutuli Nestlé

Thierry Nicolet Schneider Electric

John Shield BBC

Professor Elizabeth Stokoe Loughborough University

Abi Laughton Tate Museum

Melissa Fleming UNHCR

Heather Mitchell Unilever Hair Care

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC



Registration And Morning Coffee


Building a Successful PR Company in the Social Media Chaos

Maxim Behar, President, ICCO


The Power Of Listening: The Science Of Analyzing Conversations, Second By Second

Professor Elizabeth Stokoe, Professor of Social Interaction - Associate Dean for Research for the SSPGS, Loughborough University


Reaching Millenials By Breaking The Paradigm Of The Category

Malena Cutuli, Head Of Brand And Communications, Shell 


Lunch For Speakers And Delegates


Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel

More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.

Introduction and Exercise One
•    A serious emergency for the company
•    The 15-30-60-90 crisis rule    
Exercise Two
•    The developing crisis - the first media interview
Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
•    The press conference and social media    
•    Summary and conclusion

Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK


End Of Day One


Morning Coffee


Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support

John Shield, Director of Communications, BBC


Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France


Networking And Refreshment Break


Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study

Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care


Case Study: Making Tate Britain Relevant
Abi Laughton, Marketing And Communications Manager, Tate Museum


Lunch For Speakers And Delegates


The Art Of Apology And Forgivability (Interactive Session)

Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA

Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK


End Of Oslo PR Talks

Our partners

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Silver Sponsor

Supported by


Scandic Solli, Oslo, Norway

Scandic is the largest Nordic hotel operator with a network of 230 hotels with almost 44,000 rooms in seven countries. Scandic was founded in 1963 and since then, we have been a pioneer, driving development within the hotel industry. We operate in the mid-market segment under our industry-leading brand, Scandic.