Welcome to Azerbaijan's first ever global PR event. Get your ticket now to master the latest trends in the global PR and communications world.
October 17th 2012
09.00 Registration
10.00 Opening Keynote: The Importance Of Maintaining A Good Public Image For Senior Executives And CEOs
Patrick Jephson, Former Private Secretary, HRH PRINCESS DIANA And Author, SHADOWS OF A PRINCESS
10:30 The Importance Of Social Media In Public Relations: The Eurovision Experience
Sietse Bakker, Event Supervisor, Eurovision Song Contest And Author, How To Live Wow
11.00 Crisis Simulation Workshop
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour". This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis. No experience of crisis communications is needed for this demanding but enjoyable session!
Donald Steel, Global Crisis Communications Expert And Former Chief Communications Officer, BBC
13.00 Lunch For Speakers And Delegates
14.00 Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst, Senior Advisor, College Hill And Former PR Director, Gazprom Marketing
14.30 The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greewich UK
15.00 Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai
15.30 Networking And Refreshment Break
16.00 Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail
17.00 PR Measurement At Schneider: Best practice in Implementing PR Processes And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider Electric
17.30 How PR And Marketing Should Work Together For Maximum Effect
Toga Sezer, Founder & Managing Director , Anatoliart And Former Marketing Director, Ulker
18.00 End Of Conference And Networking Cocktail
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
