Marketing Kingdom Cairo 4

17-18 October in Cairo

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About the Event

The Marketing Kingdom Cairo 4 will be the place where 300+ marketing and social media experts come together to benchmark their strategies against the industry’s most forward-thinking initiatives and frameworks.

With numerous C-suit speakers, as well as an unrivalled agenda targeting the most pressing topics in digital marketing; this is the most important marketing meeting in Egypt in 2018.

Our agenda will focus on:

  • Social Media Strategic Planning
  • Winning The Big Mobile Game
  • What Corporate Brand Marketers Can Learn From Startups
  • Crafting Brands for a Life in a Connected World
  • Strategically Harnessing the Power Of Influencers
  • What is the Next Big Thing & What’s Worth Investing in?

Remember, group rates start from 4+. Contact us today for more info.

 

Facts & Figures

Did you know?

  • With annual editions in 14 different countries, the Marketing Kingdom is one of the world's most innovative events on marketing and social media
  • 1000+ marketers from Egypt and the MENA region have attended the past three editions of the Marketing Kingdom Cairo
  • The Marketing Kingdom Cairo is the only event in Egypt focusing on the latest trends in the global marketing and social media world
  • The Marketing Kingdom Cairo is the only event in Egypt of its kind to include speakers from the world's most influential social media brands

Speakers

Ahmed El-Nakeeb Egyptian Resorts Company - Sahl Hasheesh

Heba Barakat General Motors Egypt

Khaled Shokry OPPO Egypt

Juan Fuentes fernandez LaLiga Global Network

Sarah Farouk Ibrahim Attijariwafa bank Egypt.

Ramy Riad Connect Ads

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Carla Maalouly Twitter MENA

Hesham Shata Think Marketing

Natasha Ighodaro J. Walter Thompson Worldwide

Adam Clyne Coolr - Partner of Workplace by Facebook

Tahaab Rais FP7/McCann MENA

Tom Webster Shell

Peter DeBenedictis Microsoft

Asad Ur Rehman Unilever MENA

Zayna Aston YouTube

Ian Manning Facebook

Agenda

09.00

Registration and Morning Coffee

10.00

Welcome Remarks 

10.15

Develop A Cohesive Strategy To Making A Mobile-First Shift
Ian Manning
, Head of Agencies, MENAP, Facebook

10.45

Smarter Marketing In The Artificial Intelligence Age
Peter DeBenedictis
, CMO, Microsoft 

   
11.15 

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster
, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport, Shell

11.45

Interactive Discussion with Speakers and Delegates

12.15 

Lunch for Speakers and Delegates

13.15 

Millennial 2020:  By 2020 Over Half The Workforce Will Be Millennials – Is Your Company Ready?
Adam Clyne
, CEO, Coolr (Partner of Workplace by Facebook)

13.45 

Influencer Marketing in 2018: What Works, What Doesn't?
Alex Malouf, Corporate Communications Manager, Arabian Peninsula, P&G 

14.15

Interactive Discussion With Speakers and Delegates

14.45

Networking and Refreshment Break

15.15 

 Interactive Panel Discussion: What Today's Marketers Actually Want from Agencies? Moderated by Hesham Shata, CEO of Innovlutions Digital Solutions
Khaled Shokry, PR & Communication Manager, OPPO Egypt
Heba Barakat, Marketing and Customer Experience Senior Manager, General Motors Egypt
Ahmed El-Nakeeb, Senior Marketing Manager, Egyptian Resorts Company - Sahl Hasheesh|
Juan Fuentes Fernandez, LaLiga Global Network Delegate in Egypt
Sarah Farouk Ibrahim, Director of Marketing & Corporate Relations, Attijariwafa bank Egypt

16.15

End of Day One

09.30

Morning Coffee

10.15

Opening Remarks

10.30 

The Power Of A 'Real-Time' Content Marketing Strategy


Carla Maalouly, Head of Business Marketing, Twitter MENA

11.00 

Crafting Brands for Life in A Connected World
Asad ur Rehman
, Director Media and Digital Transformation, North Africa & Middle East, Unilever

11.30

Successfully Creating Campaigns With a Clear and Impactful Purpose
Zayna Aston
, EMEA Communications and Public Affairs, YouTube

12.00

Interactive Discussion with Speakers and Delegates

12.30 

Lunch for Speakers and Delegates

13.30 

Learning Content Marketing from Movie, TV and Political Content Creators


Tahaab Rais, Regional Head of Strategy Office & MENA Director – Truth Central, FP7/MCCANN MENA

14.00 

Using Social Listening Intelligence To Drive Brand Strategy: The Power and The Perils.
Natasha Ighodaro
, Digital Strategy Director, Newslab, J. Walter Thompson Worldwide

14.30

Understnading the Current Digital Trends in the MENA Region and Implementing Them in Your Marketing Strategy


Ramy Riad, VP Business Development, Connect Ads

15.00

Interactive Discussion with Speakers and Delegates

15.30 

End of Marketing Kingdom Cairo 4

 

Our partners

Exhibitor

OFFICIAL CAREER PARTNER

Media Partners

Live-Streaming Partner

Official English Newspaper

Venue

Royal Maxim Palace Kempinski Cairo, Cairo, Egypt

Royal Maxim Palace Kempinski Cairo is a 5-star hotel that offers luxury accommodations in the center of Cairo. It features an all year-round outdoor pool, a palatial inspired courtyard, and a modern fitness center. Cairo International Airport is a 15-minute drive away.

Every elegant room comes with a flat-screen TV and a seating area to relax in after a busy day. Rooms have views of the pool, garden or courtyard. Each room includes a private bathroom with a bath or shower, bathrobes, slippers and free toiletries.

 

Guests can enjoy a wide array of culinary delights at one of the 9 restaurants and bars. All day snacks and refreshments are also served at the Royal Club Lounge.