Registration and Morning Coffee
Royal Reputations Unveiled: Insights from Behind Palace Doors with Colleen Harris
Join us for a captivating Fireside Chat with Colleen Harris, former Press Secretary to HRH Prince of Wales, now King Charles III. With unparalleled experience managing the reputations of Prince Charles, Prince William, and Prince Harry during turbulent times, Colleen shares insights into crafting the Royal brand and navigating the challenges faced by the world's most famous Royal family.
As the spokesperson for Prince William and Kate's wedding, Prince Harry and Meghan Markle's wedding, and the first Black senior member of the Royal Household, Colleen offers a unique perspective on Royal communications and reputation management. Don't miss this chance to discover the secrets behind palace doors.
Navigating Turbulence: Crisis Communications in Political and Societal Turmoil
In an era marked by heightened political polarization and societal unrest, adept crisis communication strategies are essential for organizations and individuals alike. This session delves into the intricacies of managing communication during tumultuous times, equipping you with the tools to navigate crises effectively. The session will explore crafting resonant messages in politically charged environments, will help you learn adaptable crisis response techniques, and engage stakeholders with sensitivity.
Nathaniel Davies, Head of Strategic Communications, Roche
Resilience Building in Crisis: Strategies & Implementation
Discover indispensable strategies for resilience amidst uncertainty in this session. Learn to craft effective crisis communication plans, conduct drills, and simulate crises for swift, decisive responses. Dive into building organizational resilience through adaptive cultures and fortified structures. Gain practical insights to thrive in future crises.
Ben Murphy – Senior Marketing and Communications Manager, Virgin Group and Virgin Unite
Lunch for Speakers and Delegates
Preparing for the Impossible: A Case Study by Equifax
The moment you believe it won’t happen to you, is the moment you put your business at risk. Ensuring your organization is prepared to respond to the unexpected quickly and effectively is critical to the continuity of any business. In this session Ashley Korte will discuss how Equifax equips internal stakeholders with the skills and resources to successfully navigate crises.
Ashley Korte, Senior Director, Global Crisis Management, Equifax
Communications Beyond Communications: Effective Leadership in Times of Crisis
Communications is one of several key disciplines that is tasked with the management of a crisis. In his talk, Sietse Bakker gives a unique insight into crisis management from the perspective of the person who makes the final call in managing a crisis, whether it's the Chief Executive or, in his case, the Executive Producer of the largest and most complex television show in Europe, the Eurovision Song Contest. What do you need and expect from your communications professionals? What communications skills are required beyond them? And what is the true role of communications in a crisis? After having climbed the ladder in the organization for nearly twenty years, no one, including himself, could have foreseen that it would take every bit of those twenty years of Eurovision experience to steer Europe’s favorite TV show through the biggest crisis it had ever faced in its 65-year history.
Sietse Bakker, Executive Producer, Eurovision Song Contest 2021
Networking and Refreshment Break
Communicating in Crisis: Social Media and Polarization
In today's interconnected digital landscape, crises can escalate rapidly. In this session, Luciano will explore the challenges and opportunities presented by social media in times of crisis. He will navigate the complexities of managing communication during tumultuous situations and will offer insights into effective crisis response strategies. Moreover, Luciano will shed light on how polarization in online spaces affects communication strategies. As viewpoints become more divergent, understanding the dynamics of polarization becomes crucial for effective communication. Luciano's expertise will provide valuable guidance on bridging divides and navigating polarized environments.
Luciano Luffarelli, Head Of Communications, Piaggio Aerospace & Adjunct Professor, Crisis Communication @ Iulm University
Case Study: Lessons Learned from the Manchester Arena Bombing
Join Amanda, a seasoned crisis management expert, as she delves into a poignant case study of a devastating act of terrorism. On a fateful night in 2017, a suicide bombing rocked the Manchester Arena, leaving a profound impact on countless lives. In this session, Amanda will unravel the complexities of crisis response, exploring pivotal decisions, vulnerabilities exposed, and resilience demonstrated in the aftermath of this tragic event. Drawing from strategic analysis and firsthand insights, attendees will gain invaluable lessons in crisis preparedness, response tactics, and post-incident recovery strategies. Don't miss this opportunity to learn from past adversity and empower yourself with the knowledge to navigate through the most challenging of circumstances.
Amanda Coleman, Former Communications Director, Greater Manchester Police
End of Day One
Navigating Crisis Resilience: Effective Crisis Communication with Amanda Coleman
Led by Amanda Coleman, former Head of Communications at Greater Manchester Police, our Practical Crisis Communications Workshop, helmed by one of Europe’s leading experts, equips professionals for high-stakes scenarios. Spanning crisis preparation, real-time response, and recovery, Amanda guides through each phase, offering actionable insights, tips, and checklists.
This interactive workshop prepares for any crisis—internal errors, customer actions, natural disasters, or political upheavals. Featuring case studies and leadership insights, it focuses on human-centered crisis communication.
By the end, you'll:
- Master crucial crisis communication principles
- Identify early crisis warnings and minimize damage
- Create robust crisis management plans
- Efficiently manage diverse stakeholders
- Optimize messaging channels in scarce information scenarios
- Handle media interviews with finesse
- Craft powerful key messages and control media exposure
- Leverage social media effectively
- Rebuild trust and reputation post-crisis
Workshop breakdown:
Part 1: Spotting the Crisis
Identify risks, create a communication-centric risk framework, and be crisis-ready.
Part 2: Developing Crisis Comms Plan
Covering plan essentials, principles, stakeholder management, and best practices.
Part 3: Implementing Crisis Plan
Test and refresh plans, focus on affected individuals, and manage consequences.
Part 4: Building Strong Recovery
Navigate crisis-to-recovery transition, address the 4 R's of recovery, and prepare for the future.
