Welcome to the Global PR Summit Iceland!
You can’t master the latest PR trends and challenges from behind your desk!
Join us in Reykjavik from 9-10 June 2016 and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.
Our PR Summit is all about building a creative community that will provide you with support, value and opportunity to make things happen.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.05 Welcome Speech by the Icelandic PR Association
10.15 International Keynote Presentation: Evolving The Communications Function To Become A Strategic Resource For The Businesss
Bart De Vries, President, IPRA- International PR Association, Netherlands
10.45 The Art Of The Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
11.15 Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
11.45 Interactive Discussion With Speakers And Delegates
12.15 Lunch For Speakers And Delegates
13.00 Developing Strong Partnerships To Boost The Effect Of Your PR Activities
Andrew Widger, Senior Director, Media Relations, Pfizer, UK
13.30 Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick, UK
14.00 Interactive Discussion With Speakers And Delegates
14.30 Afternoon Networking Break
15.00 From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry And Where Is Our Industry Heading
Richard Stephenson, Communications Director, Civil Aviation Authority
15.30 The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands
16.00 Interactive Discussion With Speakers And Delegates
16.30 End Of Day One
09.00 Morning Coffee
10.00 Chairman’s Opening Remark
10.15 Managing Corporate Information Leaks: Practical Solutions For Dealing With Information Breaches
Piers Schreiber, VP Public Affairs And Corporate Communications, Jumeirah Group, UAE
10.45 Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages
Jesse Ringham, Digital Communications Manager, Tate Museum
11.15 Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Noha Bashir, Social Media Director, CEEMEA, Visa, UAE
11.45 Interactive Discussion With The Speakers And Delegates
12.15 Lunch For Speakers And Delegates
13.00 Crisis Simulation Session: Crisis In A Social Media World
Part 1
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
14.45 Afternoon Networking Break
15.15 Part 2
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC
17.00 End Of Global PR Summit Iceland
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
