The Marketing Experience
October 24, 2011 - October 25, 2011 in Belgrade, Serbia
About the Event
Welcome to Serbia's first ever global marketing event! Register today to learn what marketers from Yahoo!, Google, Honda, Kodak and many others have to say about the latest trends in today's fast changing global marketing world.
Speakers
Aliza Knox Twitter
Martin Moll Nissan Motor Corporation
Timothy White TEVA Pharmaceutical
Madlen Nicolaus Salesforce Marketing Cloud
Andrea Monaci HP
Mads Holmen Bibblio
Tolga Sezer Aujan Group Holding
Chris Lenton Chartered Insitute Of Marketing, UK
Greg Jarrett Fuerte
Lars Ludwig Low Cost Travel Group
Tom Lucas UKTV
Agenda
Day One, 24 October 2011
Registration And Morning Coffee
Chairman’s Opening Remarks
Opening Keynote Speech: Using Digital Media To Drive Sales
Aliza Knox, Managing Director Online Sales, Asia Pacific, Google
Overview of The Global Marketing Industry – Latest Challenges, Issues And Trends
Chris Lenton, Chairman, Chartered Institute Of Marketing
Networking And Refreshment Break
Branding In A Social Media World: What Works, What Doesn’t?
Tom Lucas, Former Marketing Director, UKTV
How To Formulate The Right Social Media Strategy And Guidelines To Get Support From Your CEO And Top Executives
Madlen Nicolaus, Social Media Manager EMEA, Kodak
Lunch For Speakers And Delegates
Interactive Exercise
Getting Behind The Brand
Graham Broomsfield, Former Head Of Product And Merchandising, Yahoo! and Director Of Group Marketing And Development, Galoo
Analyzing And Mastering The Latest Trends In Global Advertising
Marvin Liao, Commercial Director, EMEA Expansion, Yahoo!
Networking And Refreshment Break
Using Digital Signage To Boost Your Brand’s Performance
Andrija Frincic, Head of development, Sagena
Using Branded Video Content To Strengthen Your Brand’s Position In The Market
Mads Holmen, Planning Director, Go Viral
Mobile Applications: What Is The Whole Buzz About?
Greg Jarrett, Managing Director, Fuerte
End Of Day One
20.00 – 22.00
Event Cocktail At Beli Dvor
Day Two, 25 October 2011
Morning Coffee
Chairman’s Opening Remarks
Creating A Marketing Strategy That Fits Your Customer Needs
Martin Moll, Head Of Marketing, Honda
The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Head of eMarketing, Novartis
Networking And Refreshment Break
What Are The New Rules of Multichannel Marketing?
Lars Ludwig, Managing Director, Low Cost Travel Group
Mastering Portfolio Marketing: Making Marketing Add Value To Sales
Andrea Monaci, Marketing Director, Solutions EMEA, Hewlett Packard
Lunch For Speakers And Delegates
Sun Is Now Rising From The East - Brand Development Era Of Emerging Markets
Tolga Sezer, General Manager Marketing, Ulker
Building A Strong Internal Brand: How To Make Employees Live Your Brand?
Peter Vogt, Internal Communications Director, eBay