Crisis Communications Boot Camp 20

22-23 September, Montréal


Crisis Communications Boot Camp 20


22-23 September, Montréal

About the Event

Hello Montréal!

Welcome to the 20th edition of P World's "Crisis Communications Boot Camp". 

Featuring interactive presentations by internationally renowned communications and crisis experts, attending the Crisis Communications Boot Camp 20 will help you reframe your crisis communications strategy for the new reality. 

More importantly, attending this interactive Boot Camp will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the Boot Camp will also explore the role of leadership in a crisis, as well as, developing a crisis communication response that has people at the heart of it.

Are you a member of IABC QC? Contact us today for your 20% exclusive, discount code.

At the end of the Boot Camp you will be able to:

  • Understand the most important principles of effective crisis communications in the new reality
  • Detect early warning signs for a crisis, and minimize the damages
  • Structure a robust and effective crisis management and communication plan
  • Manage diverse stakeholders and communicate efficiently in times of complex crisis
  • Choose the right messaging channels
  • Communicate when information is scarce
  • Deal with aggressive media interviews better
  • Craft powerful key messages and take full control of media exposure
  • Leverage social media for effective crisis and communication management
  • Rebuild trust and reputation post-crisis

Facts & Figures

  • With six editions of the Global PR Summit Canada, as well as Boot Camps on PR Measurement, Healthcare Communications and Crisis Communications, P World is Canada's leading organizer of PR and communications events. 
  • The first ever Crisis Communications Boot Camp took place in Calgary in 2018. Since then we have hosted the event 19 times all across North America and Europe, including Atlanta, Miami, Los Angeles, Austin, New York, Vancouver, Ottawa, Toronto, Helsinki & Zurich. 
  • Over 3000 PR professionals have attended our events in Canada, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….


Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Greg Trevor University of Georgia

Kathryn Kolaczek Alchemy Communications

Brandi Boatner IBM

Brett Tarver World Vision Canada

Dave Fleet Edelman



Registration and Morning Coffee


Opening Keynote: Managing Reputational Risk in Unprecedented Times
Mary Jo Jacobi is the only person in the world appointed by two US Presidents, two UK Prime Ministers and the Queen of England.
In this opening keynote, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you what it takes to build and maintain a global reputation in the post-COVID era, how to successfully handle corporate and financial crisis and most importantly, how to craft the perfect apology after a major crisis.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America


Out of the Shadows: The Most Important Trends in Reputation that CEOs Need to Understand
Patrick was Princess Diana’s first and only Chief of Staff. He served the Princess for eight years (1988-96), responsible for every aspect of her public life, charitable initiatives, and private organization. Now, an internationally renowned reputation consultant, a Bestselling Author and consultant for Netflix’s “The Crown”, in this session Patrick will help you identify the qualities people expect to see in CEOs and senior officials, how to prepare them for major crisis, build their key messages but most importantly acquire substance, not spin. 
Patrick Jephson, Former Chief of Staff to Princess Diana, New York Times Bestselling Author & Consultant, Netflix's The Crown


Crisis and Reputation Management in a Connected World
The pervasive impact of digital and its ripple effects on society have fundamentally changed the practice of crisis communications. Dave Fleet – Head of Digital Crisis at Edelman, the world’s largest PR agency – will share insights into today’s crisis communications landscape, how it is changing and how crisis communications professionals need, in turn, to evolve.

Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman


Lunch for Speakers and Delegates


 Master the New Rules of Crisis Communications in a Post-Pandemic World

One poorly managed issue or incident can quickly and thoroughly threaten the reputation of any organization. But many organizations do not invest the necessary time and resources to plan for existential crises and other emergencies, hoping instead that they will somehow be lucky enough to escape the inevitable. Fortunately, there are steps that any organization can take to be better prepared. Greg's presentation will outline six practical rules that will enable communicators to anticipate, manage and deal with the aftermath of crises.

Greg Trevor, Associate Vice President for Marketing & Communications, University of Georgia


 Enhancing and Protecting Your Brand in Volatile Times

In this interactive session, Brett will share with you how World Vision Canada, the largest private relief and development agency in Canada
is creatively blending data and human stories to authentically position its work in order to build trust and inspire action during volatile times.
Brett Tarver, Manager, Advocacy Communications, World Vision Canada


Networking Break


The Weaponization of Fake News in Media
“Media is no longer passively consumed – it’s created, shared, liked, commented on, attacked and defended by millions of people. And the algorithms used by the most powerful tech companies are brilliantly designed to personalize and tailor these services to each user’s profile.”– Hugh Linehan
In this session, you’ll learn:
- The state of media in 2022
- Why fake news spreads so rapidly
- What to do when fake news strikes
Kathryn Kolaczek, CEO, Alechemy Communications


Recovering After a Crisis: Strategies to Heal Brand Reputation
Social media conversations around a specific brand crisis almost always subside...eventually. In this closing crisis session Brandi will share her recommendations for when and how to return to normal messaging after a crisis. Though no two crises are exactly alike, we’ll explain how to train yourself, and your team, for the shift from crisis management to reputational repair.
Brandi Boatner, Manager, Digital Advocacy Communications, IBM


End of Day One


A Full Day Crisis Simulation Workshop With Kathryn Kolaczek, CEO at Alchemy Communications: Crisis Communications Essentials to Building your Plan in the New Post-Pandemic Reality

In this extended workshop, leading crisis communicator Kathryn Kolaczek explores how crisis communications is changing in the post-pandemic world.
She will lead you through common crisis or 'cancellation' scenarios your organization could face and help you build a plan and sharpen the tools you need to navigate a crisis confidently and authentically.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.

You will return to work with:
- Kathryn's ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
-  A heightened awareness of how to communicate in an increasingly aggressive environment

At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop


Our partners

Supported by


Novotel Montréal Centre, Montréal, QC, Canada

Novotel Montréal Centre
Address: 1180 Rue de la Montagne, Montréal, QC H3G 1Z1, Canada
Phone: +1 514-861-6000


Conveniently located 290 m from the Bell Centre, this Montréal hotel features contemporary accommodation and on-site dining. A modern gym is available and the hotel offers tour information.

Spacious rooms include a cable TV with pay-per-view movies. Coffee facilities are provided along with a work desk.

On-site at the Montreal Center Novotel, guests can find gourmet dining at L'Ô restaurant. It offers a daily breakfast buffet with fresh pastries and juices. Lunch and dinner menus feature local cuisine.

The Novotel Montreal Center is 2 minutes' walk from St-Catherine Street, featuring numerous shops, cafes and restaurants. Old Montreal is 16 minutes' walk away and Concordia University is 600 m from the hotel.