Welcome to the third edition of the biggest global marketing event in Egypt!
This year, for the first time ever, we are introducing the Golden Crown Awards to celebrate the best marketers and campaigns in Egypt.
Book your ticket now for US$ 299.- (Price valid for first 200 tickets ONLY). Interested in sending a group? Contact Anna today.
The Marketing Kingdom Cairo 3 will include presentations by the world's most innovative marketing and social media professionals on the latest trends in today's fast changing global marketing world.
Stay tuned for more info.
09.00 Registration and Morning Coffee
10.00 Chairman's Opening Remarks
10.15 Opening Keynote Presentation: Egyptology of Media in 2017: The Legends are a Myth
Moustafa Ismail, Regional Director – Solutions, DMS
10.45 Opening Interactive Panel Discussion: The Role of Agencies in Driving the Digital Revolution
Bassem Elhady, CEO, Kijamii
Amal Homosany, General Manager, Initiative Media
Ahmed Abbas, Founder and CEO, DigiSay
Amr El Kalaawy, General Manager, FP7/CAI
Ahmed Emad, Media Manager – Mashreq, Mondelēz International
Hesham Shata, CEO of Innovlutions Digital Solutions, Think Marketing
Mohamed Megahed, VP Commercial, Connect ads
11.30 Networking And Refreshment Break
12.00 What Kind of Content Makes Sense on a Mobile Device vs. the Content Marketing Being Published Online
Ian Manning, Head of Agencies, Middle East, North Africa and Pakistan, Facebook
12.30 Instagram Marketing Tips for Better Content Marketing
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram
13.00 Interactive Discussion With Speakers And Delegates
13.30 Lunch For Speakers And Delegates
14.30 Mastering Real-Time Marketing
Scott Thwaites, EMEA Partner Manager, Twitter
15.00 Unleash the Power of Cognitive Marketing to Deepen Customer Connections, Grow Brand Value and Fuel Strategic Growth
Christian Andersen, Director, Portfolio Marketing, Middle East and Africa, IBM
15.30 Smarter Marketing in the Artificial Intelligence Age
Tamer Alphonse, Industry Manager, Telecom, Google
16.00 Interactive Discussion With Speakers And Delegates
16.30 End Of Day One
09.00 Morning Coffee
10.00 To be a Great Marketer You Have to be a Great Leader
Ania Jakubowski, International Leadership Expert
10.30 Interactive Discussion: Women in Marketing- Where Are We and Where We Need to Be
Ania Jakubowski, International Leadership Expert
Sara Metwally, Head of Starcom, Starcom MediaVest Group
Marian Makary, Former Head of Communications, Orange Egypt
Heba Gaballa, Head of Marketing, Communications & CSR, Bank Audi
Rania Ayman, Founder & Managing Director, Entreprenelle
11.15 Networking And Discussion Break
11.45 From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
12.15 Marketing A Better Future, The Power Of A Grey Bottle
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
12.45 Consumer Driven Adaptive Content
Mohamed Abo El Fotouh, Senior Consumer Engagement Manager – MENA Digital & Media, PepsiCo MENA
13.15 Interactive Session With Speakers And Delegates
13.45 Lunch For Speakers And Delegates
14.45 Audio is Not Dead: Why Brands Should Tune In to Audio Marketing
Elie Abou Saleh, Commercial Director, Anghami
15.15 Closing Interactive Discussion:
Video Advertising: What do advertisers actually want?
Youmna Borghol, Head of Data, Choueiri Group
Mohamed Abo El Fotouh, Senior Consumer Engagement Manager – MENA Digital & Media, PepsiCo MENA
Shaimaa Ismail, Head of Digital, Ingredients Egypt
Hind Abu Alia, Head of Digital Commercial, Shahid & MBC
16.00 End Of Marketing Kingdom Cairo 3
Dusit Thani LakeView Cairo is an oasis of greenery and lakes in the heart of New Cairo, a newly developed satellite city in the Egyptian capital. Infused with traditional Thai design and offering genuine Thai hospitality, Dusit Thani brings a taste of Thailand to the centre of Egypt.
This 5-star hotel is strategically located in New Cairo’s Fifth Settlement, only 20 minutes from Cairo International Airport and in close proximity to the main roads that lead to Cairo’s major attractions, including the Pyramids, Sphinx, Citadel and Egyptian Museum.
At Dusit Thani, guests are welcomed by the largest rooms and suites in greater Cairo, three outdoor swimming pools, a Jacuzzi, a well-equipped fitness centre and an array of fine dining options spanning a world of tastes and flavours.
For those looking to unwind, head to Devarana Spa adjacent to Dusit Thani, featuring contemporary Thai design and décor, where guests can soothe their bodies and minds with signature treatments that fuse East and West.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
