Behind Palace Doors: How the British Royal Family Became a Global Brand
Colleen managed the reputations of Prince Charles, Prince William, and Prince Harry during one of the most turbulent periods in the British monarchy. During this opening keynote, she will discuss her experiences working with the Royals, how the Royal brand was developed, and what it takes to manage the reputation of the world's most famous Royal family.
Colleen Harriss, Former Press Secretary to Prince Charles, Prince William & Prince Harry
The Golden Communication Rules
In an interactive session we will develop and elaborate on the Golden Communication Rules from the perspective of a spokesperson for an International Organization. A special focus will be put on communicating uncertainty in a changing environment. The speaker will also share insight into Communication scenarios for Reputational Risk Management.
Christian Lindmeier, Spokesperson & Communications Officer, World Health Organization
Reputation Rebuild and the Repair of a Beloved Brand through Crisis
Join Linda Rutherford, Chief Administration & Communications Officer for Southwest Airlines, for a discussion on nurturing a brand’s reputation and guiding crisis communication efforts when something goes wrong. Linda will share how to navigate crisis response, care for your Employees and Customers, and the importance of how taking care of your brand during the good times can help you through the hard times.
Linda Rutherford, Chief Administration & Communications Officer, Southwest Airlines
Issues Management: Telling Your Story in a Noisy Environment
The changing landscape of journalism presents both opportunity and risk to science-based companies determined to tell their stories to increasingly skeptical target audiences. This is why it’s more important than ever to adapt your approach to media relations, too. In this interactive session, Susan Skiles Luke, director of Issues and Crisis Media Communications for Bayer Crop Science, will share how she and her colleagues showcase the company’s positive stories amid a complex and challenging news environment.
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer
Lunch for Speakers and Delegates
The Importance of Building a Culture of Trust and Empathy in Today's Polarized Society
In this interactive keynote Joe will share with you how to create a philosophy of empathy within your organization. In addition, he will share tips on crafting the right storytelling approach for your organization, build a brand that will differentiate you from your competition and create a communications strategy that your team will be able to understand and support.
Joe Benarroch, Executive Vice President, Communications, Global Advertising and Partnerships, NBCUniversal
Core DEI Competencies Every Communicator Should Have
In today's world where DEI has become highly-political and polarizing, it is essential to be able to effectively address DEI escalations and crises when they arise. Using his experience with DEI issues management and crisis communications, Antonio will discuss basic DEI competencies communicators should have to build content that is authentic and culturally appropriate when dealing with emerging DEI issues.
Antonio Hernández Crane, Head of Diversity, Equity and Inclusion, Amazon Global Engineering and Security Services
Building a Social Issues Engagement Framework That is Authentic to Your Company
Consumers and employees are increasingly looking to brands, CEOs and companies to take a stand on social and political issues. In her keynote, Cheryl will discuss how to develop an engagement framework that helps your organization protect and enhance its reputation, effectively tell the story about who you are and what you stand for, and use your voice in a meaningful way. Through this discussion, Cheryl will explore the evolution of approach at U.S. Bank and how to build consensus with leadership and understanding with internal audiences.
Cheryl Leamon, Senior Vice President, Reputation and Issues Management, U.S. Bank
Networking and Refreshment Break
Preparing for the Impossible: A Case Study by Equifax
The moment you believe it won’t happen to you, is the moment you put your business at risk. Ensuring your organization is prepared to respond to the unexpected quickly and effectively is critical to the continuity of any business. In this session Ashley Korte will discuss how Equifax equips internal stakeholders with the skills and resources to successfully navigate crises.
Ashley Korte, Senior Director, Global Crisis Management, Equifax
Why Internal Communications are Key During a Crisis
Having a solid internal communications strategy is essential for success, especially during times of constant crises. If we've learned anything as PR professionals in the past three years it's that effective internal communications doesn’t just empower employees to accomplish outstanding results but more importantly, it ensures that your organization can withstand change and unexpected crisis. In this session Paris will share with you how to successfully manage internal comms to prepare your teams for major crisis and how to keep your team productive during a crisis.
Paris Lewbel, Deputy Director of Communications, DC Metropolitan Police Department
What's Next? Crisis Communications in Uncertain Times
In this closing keynote session, Shaila will share with you what it takes to create a crisis communications plan in uncertain times where political polarization is worse than ever, the public is increasingly confused and misinformation is rampant – and issues such as human rights, climate change and other global topics can adversely affect your local business.
Shaila Manyam, Executive Vice President and Managing Director, Corporate and Public Affairs, BCW Global
End of Day One
Interactive Crisis Simulation Workshop with Donald Steel: Develop a Crisis Plan for a World in Constant Crisis
In this extended workshop, leading crisis communicator Donald Steel explores how crisis communications have evolved post-pandemic. Workshop participants will be introduced to established best practices as well as new ideas on how crisis communicators can protect the reputation of their organizations and provide support to those who are affected by crises.
As part of this highly interactive workshop, you will have the opportunity to work with your fellow delegates through a challenging but engaging crisis scenario, leveraging social media, media interviews and a sensitive press conference.
You will return to work with:
Donald's ten top tips for post-pandemic crisis communications
A plan for improving executive readiness for crisis communications
A greater awareness of how to communicate in an environment that is becoming increasingly aggressive
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop
Ten top post-pandemic crisis communication tips & Crisis Scenario Part One - breaking news and the use of social media
Can you be social in a crisis and the role of the dark site
Crisis scenario Part Two - handling a media interview
Lunch for Speakers and Delegates
Crisis scenario Part Two (continued) - the media interview
Crisis scenario Part Three - press conference
End of Crisis Communications Boot Camp 26