Eileen Sheil

Medtronic

Vice President Communications

Eileen Sheil is the Vice President Communciations at Medtronic. Previously she was the executive director of corporate communications at Cleveland Clinic, one of the nation’s largest academic medical centers, and named the second best hospital in the United States by U.S. News & World Report (2016).

Eileen received her bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University (1990) and a master’s of public administration from Cleveland State University (2003).

She is a member of the Arthur Page Society, a guest columnist for PR Week, and was inducted into the PR News' Measurement Hall of Fame in 2016. She also is a member of the International Association of the Measurement and Evaluation of Communications (AMEC) Non-Profit Group. She also serves as a voting member of the Conflict of Interest and Innovation Management Committee at Cleveland Clinic. She has also taught a number of classes and given presentations on public relations and communications.

Eileen has worked on numerous high profile projects that have involved presidents, heads of states, innovative surgeries “first of their kind”, book promotions and international PR projects. She has extensive experience in crisis communications as well.  

Eileen lives in a suburb of Cleveland with her husband and two daughters. 

Carrie Strehlau

St. Jude Children's Research Hospital

Senior Social Media Specialist

Carrie is a communications, public relations, #socialmedia and media relations expert with more than 20 years of experience. 

As senior social media specialist at St. Jude Children’s Research Hospital, she is responsible for increasing the recognition and understanding of St. Jude science, medicine and translational research through social media. 

She focuses on expanding and monitoring the hospital’s social media presence and reputation; developing content to elevate awareness, patient referrals, recruitment and company culture that fit within the hospital’s strategic plan; collaborating with hospital departments to develop content for social media posts and campaigns tied to their fields of expertise; and growing employee social media engagement and advocacy.

She started at St. Jude in 2003 on the media relations team following five years in communications at the Memphis Zoo. After about 13 years on the St. Jude media team, she transitioned to the first social media position created at St. Jude. 

With more than 72,000 followers, the hospital is across social media at @StJudeResearch (Twitter, Facebook, Instagram, Snapchat, Periscope, LinkedIn, YouTube).

Kristen Dattoli

Boston Children's Hospital

Director, Enterprise Communications

Public relations and communications leader with 20+ years of B2B and B2C experience on both the agency and client-side developing strategic campaigns that build brands and enhance thought leadership. Most of my day is focused on issues management, providing strategic council, and overseeing content development and positioning for earned and social media teams. I am also a frequent lecturer in public relations classrooms at Boston University.

Hobbies include running, theater, traveling, fitness and spending summers on the beach with my family.
On twitter @kdattoli 

Mary Masson

Michigan Medicine

Director of Public Relations

Professional communications director with more than 30 years experience in journalism, public relations, social media strategy, employee management and crisis communication. Currently a communication executive with Michigan Medicine, the 5th ranked hospital system in the nation by U.S. News and World Report. Strong professional with a bachelor's focused in journalism and liberal arts from Central Michigan University.

Lee Aase

Mayo Clinic

Communications Director, Social and Digital Innovation

Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

Lee also leads Mayo Clinic’s Social & Digital Innovation team, which manages Mayo Clinic’s presence on general purpose social networks like Facebook, YouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic’s Voting Staff in 2016.

Michael Morrison

Mass General Brigham

Sr. Director of External Communications

Audrey Huang

UT Southwestern Medical Center

Interim Vice President