Global PR Summit Middle East 6

22-23 October 2025, Doha, Qatar

Global PR Summit Middle East 6

22-23 October 2025, Doha, Qatar

About the Event

Global PR Summit Middle East 6
22-23 October 2025 | Doha, Qatar

The Middle East’s premium PR and communications event is back!

Join us from 22-23 October in Doha for the sixth edition of the Global PR Summit Middle East—a must-attend gathering for PR and communications professionals across the region and beyond.

Connect with top experts from the Middle East, Europe, and North America, and gain powerful insights into the latest trends shaping the future of public relations.

Why Attend?

  • Learn how to leverage AI in PR to enhance strategy, improve audience targeting, and create impactful, data-driven content.
  • Discover best practices in crisis communication, media relations, brand storytelling, and reputation management.
  • Explore real-world case studies and practical tools that you can apply immediately to elevate your communication efforts.
  • Network with leading communicators, agency leaders, and senior decision-makers from across the globe.
  • Stay ahead of the curve by mastering the evolving role of technology and innovation in PR.

Whether you're in corporate comms, agency leadership, media relations, or digital strategy, this is your opportunity to gain fresh ideas, new connections, and future-ready skills.

Pre-register now and SAVE 10%!
Be among the first to secure your spot and take advantage of our exclusive pre-registration discount.

Don’t miss your chance to be part of the Middle East’s most influential PR event.

Only

174days

8hours

25min

UNTIL THE EVENT

Facts & Figures

  • The Global PR Summit is one of the world’s leading events for PR and communications professionals. It first launched in Serbia in 2011 and has since been hosted in over 30 cities worldwide, including New York, Toronto, Doha, Manama, Muscat, Riyadh, Istanbul, and Seoul.

  • The event is proudly organized by P World, the team behind the Crisis Communications Boot Camp—the world’s #1 training on crisis communications.

  • More than 5,000 PR professionals have attended the Global PR Summit globally, making it a must-attend experience for those shaping the future of communications.

Speakers

Christian Lindmeier World Health Organization

Nicole Moreo LinkedIn

Farnaz Khadem Stanford University

Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Kelly A. Nantel Amazon

Samer Constantini Schneider Electric

Oualid Bakkas Qatar Insurance Group

Fahad A. Bahdailah Head of Corporate Communications and Stores Communications at Amazon Saudi Arabia

Agenda

Controlling the Narrative in a Crisis: Managing Media Relations Under Scrutiny
In times of crisis, the media plays a pivotal role in shaping public perception. This session will provide practical strategies for handling media relations when your organization is under intense scrutiny. Learn how to craft key messages that protect your reputation, stay ahead of the story, and control the narrative. We’ll explore the importance of transparency, responsiveness, and consistency in communication, as well as how to engage with different media channels effectively. Gain insights into handling tough questions, managing media inquiries, and ensuring that your organization’s voice remains authoritative and credible amidst the chaos of a crisis.
Kelly A. Nantel, Director, Global Media Relations, Amazon, USA

The Evolving Landscape: Golden Communication Rules and Crisis Skills
In this interactive session, Christian Lindmeier, Spokesperson & Communications Officer at the World Health Organization, will guide you through the development and elaboration of the Golden Communication Rules. Emphasizing the perspective of an International Organization spokesperson, Lindmeier will shed light on the crucial skills needed in today's crisis communication landscape. Special attention will be given to effectively communicating uncertainty in a dynamic environment. Gain valuable insights as the speaker explores communication scenarios tailored for Reputational Risk Management in our ever-changing world.
Christian Lindmeier, Spokesperson, World Health Organization, Switzerland

Engaging with Government and Public Officials During a Crisis: What You Need to Know
When a crisis hits, knowing how—and when—to engage with government and public officials can make all the difference. In this session, you’ll learn the key principles for building productive relationships with regulators and policymakers under pressure. Discover the dos and don’ts of crisis-time engagement, how to avoid common pitfalls, and what separates effective communication from reputational damage. Through real-world examples and practical insights, this session will equip you to ensure your message lands with the right people, at the right time, in the right way.
Samer Costantini, Director of Government Affairs, Schneider Electric, UAE

Why PR Measurement Matters More Than Ever
In an era of shrinking budgets, rising expectations, and constant disruption, proving the value of PR is no longer optional—it’s essential. This session will explore how to build a smart, outcome-driven measurement strategy that aligns with business goals and drives impact. Learn how to move beyond vanity metrics and focus on what truly matters—reputation, influence, and results. Discover the latest tools, frameworks, and insights to help you demonstrate the ROI of your communications efforts and secure a seat at the leadership table.
Nicole Moreo, Head of Customer Insights for North America, LinkedIn, USA

Leading Through the Storm: Building a Future-Ready Crisis Communications Strategy
In today’s fast-evolving risk landscape, leading with clarity and resilience is more critical than ever. This session will explore how to build a crisis communications strategy that not only addresses immediate threats but also prepares your organization for future challenges. Drawing from decades of experience across government and global brands, Fahad A. Bahdailah will share proven approaches to navigating uncertainty, aligning stakeholders, and sustaining brand trust in volatile times. Learn how to anticipate emerging risks, build internal readiness, and foster a culture of proactive communication. From Vision 2030 to Amazon, Mastercard, Shell, and Mars, discover how future-focused leadership can turn disruption into an opportunity for lasting impact.
Fahad A. Bahdailah, Head of Corporate Communications and Stores Communications, Amazon Saudi Arabia, KSA

AI in PR: Where We Are and What Comes Next
AI is transforming the way we work in PR—from content creation and media monitoring to audience targeting and crisis prediction. But where do we stand today, and how can communicators make the most of this rapidly evolving technology? In this session, you’ll explore the current state of AI in PR, the most impactful tools and use cases, and the trends shaping the future. Learn how to integrate AI into your strategy without losing the human touch, and gain practical tips to stay ahead in an AI-powered communications landscape.
Oualid Bakkas, Content & PR Lead, Qatar Insurance Group, Qatar

10.00-16.30  

Full-Day Workshop: AI in Public Relations – Top Tools You Need to Know
Led by Philippe Borremans, Independent Consultant & Author



Workshop Overview:


AI is no longer a future trend—it’s already transforming how PR professionals create content, manage reputations, and engage audiences. But to truly leverage its potential, communicators need more than curiosity—they need the right tools, ethical guidance, and a strategic mindset. This interactive, hands-on workshop will equip you with the most effective AI tools for PR, help you understand how to apply them responsibly, and prepare you to lead AI adoption within your organization.

Opportunities and Risks of AI in Organizations
- Explore how leading global organizations are using AI in their communication strategies
- Identify high-impact use cases based on real business needs
- Understand the major risks of AI misuse—and how to mitigate them
- Learn why AI governance, oversight, and ethical frameworks are critical

AI for Text Content Creation (Hands-On Session)
- Discover the top AI tools for generating press releases, articles, and key messages
- Practice real-time content creation with guided exercises
- Learn how to maintain authenticity, tone, and brand voice
- Explore the ethical considerations of AI-generated written content

AI for Audio Content Creation
- Get to know simple, effective AI tools for podcasts and voiceovers
- Create short audio pieces through practical exercises
- Understand how to incorporate audio content into your communication strategy

AI for Video Content Creation
- Experiment with AI tools to produce short-form videos and social clips
- Learn how to create fast, consistent video content at scale
- Practice integrating video into your overall communications plan

Workshop Wrap-Up & Key Takeaways
- Review the tools, strategies, and insights shared throughout the day
- Discuss practical implementation challenges and solutions
- Leave with a clear roadmap for using AI effectively—and responsibly—in your PR work

About Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.

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