Global PR Summit Middle East 6

22-23 October 2025, Doha, Qatar

BOOK NOW AND SAVE $600

Global PR Summit Middle East 6

BOOK NOW AND SAVE $600

22-23 October 2025, Doha, Qatar

About the Event

Global PR Summit Middle East 6

22–23 October 2025 | Doha, Qatar

The Middle East Meets the World: Defining the Next Era of PR

The world of PR is at a breaking point. AI is rewriting the rules. Purpose-driven messaging faces growing fatigue. Public trust is more fragile than ever. And the pressure to lead with clarity and confidence in a divided, uncertain world has never been greater.

From the team behind some of the world’s most influential PR events, the Global PR Summit Middle East 6 returns to Doha this October with one mission—to prepare you for what’s coming next.

This year, we’re bringing together top experts and speakers from Amazon, LinkedIn, the World Health Organization, Schneider Electric, Qatar Insurance Group, and more to explore how the global PR landscape is transforming—and what it means for you.

For two powerful days, join the conversation that will define the future of public relations across the region and beyond. This is where global perspectives meet regional challenges, and where tomorrow’s strategies are built—before the next crisis hits.

Why Attend?

  • Learn exactly how to control the narrative when everything is on fire—and the headlines aren’t in your favor.
  • Master the new rules of crisis leadership and reputational risk management in a time of global uncertainty.
  • Discover how to communicate clearly and confidently when the facts aren’t enough, and emotion drives the conversation.
  • Turn PR measurement from a defensive tactic into a powerful leadership tool that secures influence at the decision-making table.
  • Build a future-ready crisis communications strategy that doesn’t just respond—but anticipates what’s next.
  • Uncover the tools and tactics to navigate the rise of AI in PR—before you’re left behind.
  • Gain practical, actionable strategies that you can apply immediately to strengthen your brand’s resilience and protect your reputation.
  • Take part in a powerful full-day AI workshop and leave with an AI-powered content, crisis, and media engagement plan ready for 2026.

Your competitors will be there. Your future clients will be there. The only question is—will you?

Seats are limited, and we offer exclusive group discounts. Contact us at [email protected] before it’s too late.

Only

150days

17hours

53min

UNTIL THE EVENT

Facts & Figures

  • The Global PR Summit is one of the world’s leading events for PR and communications professionals. It first launched in Serbia in 2011 and has since been hosted in over 30 cities worldwide, including New York, Toronto, Doha, Manama, Muscat, Riyadh, Istanbul, and Seoul.

  • The event is proudly organized by P World, the team behind the Crisis Communications Boot Camp—the world’s #1 training on crisis communications.

  • More than 5,000 PR professionals have attended the Global PR Summit globally, making it a must-attend experience for those shaping the future of communications.

Speakers

Christian Lindmeier World Health Organization

Nicole Moreo LinkedIn

Farnaz Khadem Stanford University

Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Joëlle Jammal UN Global Compact Network UAE

Kelly A. Nantel Amazon

Samer Constantini Schneider Electric

Oualid Bakkas Qatar Insurance Group

Fahad A. Bahdailah Head of Corporate Communications and Stores Communications at Amazon Saudi Arabia

Agenda

08.00

Registration and Morning Coffee

09.00

Leading Communications in a Rapidly Changing World
Today’s communicators face growing challenges in keeping messages clear, relevant, and trusted amid constant change. In this session, you’ll explore how to lead communications strategies that remain steady through uncertainty, respond effectively to shifting public expectations, and strengthen your organization’s reputation during times of complexity.
 Farnaz Khadem, Vice President for University Communications, Stanford University, USA

09.40 

Engaging Stakeholders Through Purpose-Driven Communication
In today’s complex and interconnected world, stakeholders expect more than products and services—they demand authenticity and purpose. This session will explore how organizations can build lasting relationships by aligning their communications with a clear and meaningful purpose. From inspiring internal teams to engaging external audiences, discover practical strategies and real-world examples that demonstrate how purpose-driven communication can strengthen trust, loyalty, and long-term reputation across diverse stakeholder groups.
Joëlle Jammal, Executive Director, UN Global Compact Network UAE

10.20

The Evolving Landscape: Golden Communication Rules and Crisis Skills
In this interactive session, Christian Lindmeier, Spokesperson & Communications Officer at the World Health Organization, will guide you through the development and elaboration of the Golden Communication Rules. Emphasizing the perspective of an International Organization spokesperson, Lindmeier will shed light on the crucial skills needed in today's crisis communication landscape. Special attention will be given to effectively communicating uncertainty in a dynamic environment. Gain valuable insights as the speaker explores communication scenarios tailored for Reputational Risk Management in our ever-changing world.
Christian Lindmeier, Spokesperson, World Health Organization, Switzerland

11.00

Networking and Refreshment Break

11.20 

Controlling the Narrative in a Crisis: Managing Media Relations Under Scrutiny
In times of crisis, the media plays a pivotal role in shaping public perception. This session will provide practical strategies for handling media relations when your organization is under intense scrutiny. Learn how to craft key messages that protect your reputation, stay ahead of the story, and control the narrative. We’ll explore the importance of transparency, responsiveness, and consistency in communication, as well as how to engage with different media channels effectively. Gain insights into handling tough questions, managing media inquiries, and ensuring that your organization’s voice remains authoritative and credible amidst the chaos of a crisis.
Kelly A. Nantel, Director, Global Media Relations, Amazon, USA

12.00 

Engaging with Government and Public Officials During a Crisis: What You Need to Know
When a crisis hits, knowing how—and when—to engage with government and public officials can make all the difference. In this session, you’ll learn the key principles for building productive relationships with regulators and policymakers under pressure. Discover the dos and don’ts of crisis-time engagement, how to avoid common pitfalls, and what separates effective communication from reputational damage. Through real-world examples and practical insights, this session will equip you to ensure your message lands with the right people, at the right time, in the right way.
Samer Costantini, Director of Government Affairs, Schneider Electric, UAE

12.40

Lunch for Speakers and Delegates

13.40 

Leading Through the Storm: Building a Future-Ready Crisis Communications Strategy
In today’s fast-evolving risk landscape, leading with clarity and resilience is more critical than ever. This session will explore how to build a crisis communications strategy that not only addresses immediate threats but also prepares your organization for future challenges. Drawing from decades of experience across government and global brands, Fahad A. Bahdailah will share proven approaches to navigating uncertainty, aligning stakeholders, and sustaining brand trust in volatile times. Learn how to anticipate emerging risks, build internal readiness, and foster a culture of proactive communication. From Vision 2030 to Amazon, Mastercard, Shell, and Mars, discover how future-focused leadership can turn disruption into an opportunity for lasting impact.
Fahad A. Bahdailah, Head of Corporate Communications and Stores Communications, Amazon Saudi Arabia, KSA

14.20 

Why PR Measurement Matters More Than Ever
In an era of shrinking budgets, rising expectations, and constant disruption, proving the value of PR is no longer optional—it’s essential. This session will explore how to build a smart, outcome-driven measurement strategy that aligns with business goals and drives impact. Learn how to move beyond vanity metrics and focus on what truly matters—reputation, influence, and results. Discover the latest tools, frameworks, and insights to help you demonstrate the ROI of your communications efforts and secure a seat at the leadership table.
Nicole Moreo, Head of Customer Insights for North America, LinkedIn, USA

15.00

Networking and Refreshment Break

15.30

AI in PR: Where We Are and What Comes Next
AI is transforming the way we work in PR—from content creation and media monitoring to audience targeting and crisis prediction. But where do we stand today, and how can communicators make the most of this rapidly evolving technology? In this session, you’ll explore the current state of AI in PR, the most impactful tools and use cases, and the trends shaping the future. Learn how to integrate AI into your strategy without losing the human touch, and gain practical tips to stay ahead in an AI-powered communications landscape.
Oualid Bakkas, Content & PR Lead, Qatar Insurance Group, Qatar

16.10

Interactive Panel Discusion - Future-Proofing PR: What’s Next for the Middle East in 2026
The future is coming fast—are you ready? This high-energy panel brings together top communications leaders to reveal the biggest trends set to redefine PR in the Middle East. From AI disruption and misinformation to rising demands for authenticity and cultural intelligence, discover what’s next—and how to lead with confidence in 2026 and beyond.

16.50

End of Day One

10.00-16.30  

Full-Day Workshop: AI in Public Relations – Top Tools You Need to Know
Led by Philippe Borremans, Independent Consultant & Author



Workshop Overview:


AI is no longer a future trend—it’s already transforming how PR professionals create content, manage reputations, and engage audiences. But to truly leverage its potential, communicators need more than curiosity—they need the right tools, ethical guidance, and a strategic mindset. This interactive, hands-on workshop will equip you with the most effective AI tools for PR, help you understand how to apply them responsibly, and prepare you to lead AI adoption within your organization.

Opportunities and Risks of AI in Organizations
- Explore how leading global organizations are using AI in their communication strategies
- Identify high-impact use cases based on real business needs
- Understand the major risks of AI misuse—and how to mitigate them
- Learn why AI governance, oversight, and ethical frameworks are critical

AI for Text Content Creation (Hands-On Session)
- Discover the top AI tools for generating press releases, articles, and key messages
- Practice real-time content creation with guided exercises
- Learn how to maintain authenticity, tone, and brand voice
- Explore the ethical considerations of AI-generated written content

AI for Audio Content Creation
- Get to know simple, effective AI tools for podcasts and voiceovers
- Create short audio pieces through practical exercises
- Understand how to incorporate audio content into your communication strategy

AI for Video Content Creation
- Experiment with AI tools to produce short-form videos and social clips
- Learn how to create fast, consistent video content at scale
- Practice integrating video into your overall communications plan

Workshop Wrap-Up & Key Takeaways
- Review the tools, strategies, and insights shared throughout the day
- Discuss practical implementation challenges and solutions
- Leave with a clear roadmap for using AI effectively—and responsibly—in your PR work

About Your Workshop Leader:
Philippe Borremans, your workshop leader, is an independent consultant with over 25 years of expertise in risk and crisis communication. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.

Our partners

Venue

W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.