Global PR Summit New York 2

7-8 June, New York, US

Book now

Global PR Summit New York 2

Book now

7-8 June, New York, US

About the Event

Over 180 PR and communications experts from 28 different countries attended the first edition of our Global PR Summit New York in June 2017.

In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.

Here are only some of the sessions that you and your team stand to benefit from:

  • Is Your Communications Team Clued Up on Cybersecurity?
  • What Does the Future Comms Practitioner’s Skillset Look Like?
  • Fake News: Why It's a Real Issue for PR
  • Successfully Creating PR Campaigns with a Clear and Impactful Purpose
  • Using Influencers to Supercharge Your PR Campaigns

Are you a member of PRSA or IABC? Register today with your 20% exclusive discount. Contact us today for your discount code.

Facts & Figures


  • 180+ delegates from 28 different countries attended the first ever edition of the Global PR Summit New York
  • The Global PR Summit New York was the first ever international PR gathering in the US supported by all major regional and international PR associations (IPRA, PRSA, PCNY, PRCA, ICCO and IABC)
  • The first ever edition of the Global PR Summit was held in Serbia in March 2011 and since then the event is being annually hosted in 22 different countries across four continents with Malta and Italy as our latest host countries
  • Over 15,000 PR professionals from 86 countries have attended our Global PR Summits around the world


Simon Sproule Aston Martin Lagonda Ltd.

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Paul Fabretti Microsoft

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Natan Edelsburg Muck Rack

Lauren Day Prudential Financial, Inc.

Peter Himler PCNY

Bjorn Trowery Meta

Lauren Gerstner HP

Amisha Gandhi Analyst & Partners, SAP ARIBA

Anna Lingeris The Hershey Company

Lori Eberenz KFC

Marcy Cohen Mastercard

Andrew Williams Goldman Sachs

Chrissy Persico Google

Olga Gonzalez Pietra PR

Russell Dubner Edelman US

Oliver Money International Rescue Committee

Stacey Jones Accenture



Registration and Morning Coffee


Opening Keynote by Russell Dubner, President and CEO, Edelman U.S


Why Integrated Marketing Communications Is More Important Than Ever

Simon Sproule
, Vice President and Chief Marketing Officer - Aston Martin Lagonda Ltd


Training Your Employees To Use Social Media Responsibly And Deal With Potential Crises 

Lori Eberenz
, Senior Manager, Public Affairs, KFC


Interactive Discussion with Speakers and Delegates Moderated by Natan Edelsburg, Chief Operating Officer, Muck Rack


Lunch for Speakers and Delegates


Mastering the Art of Apology – Sorry Seems to be the Hardest Word
In her presentation, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.

Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America, USA


Reputation Management for CEOs – Why CEO Reputation Management Matters More Than Ever
In his session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.

Patrick Jephson, NY Times Bestselling Author, Former Chief of Staff to Princess Diana, UK


Pitch Perfect: Crafting A Winning PR Pitch In 2018

Natan Edelsburg
, Chief Operating Officer, Muck Rack


Interactive Discussion with Speakers and Delegates Moderated by Kosta Petrov, Managing Director, P World


Networking and Refreshment Break


Building An Audience-Based Social Strategy: Understanding Who Your Key Audience Segments Are in Social and Building A Prioritized Platform Strategy

Lauren Gerstner
, Global Director - Social Media, Community Management & Paid Social, HP


Communications And The Refugee Crisis In The Age Of Trump

Oliver Money
, Global Communications Director, International Rescue Committee


Interactive Discussion with Speakers and Delegates


End of Day One



Morning Coffee


Chairman’s Opening Remarks


Keeping Your PR & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement

Paul Fabretti, Director of Communications, Microsoft


Using Influencers To Supercharge Your PR Activities: Influence The Influencers Through Influencer Marketing

Amisha Gandhi, Senior Director, Influencer Marketing, SAP


Interactive Panel Discussion Moderated by Olga Gonzalez, PRSA: What Does The Future Communications Practitioner’s Skillset Look Like?

Bjorn Trowery
, Director of External Communications and Creative Content, Heineken USA
Lauren Day
, Chief Communications Officer, Prudential Financial
Marcy Cohen
, VP Digital Communications, Mastercard
Andrew Williams
, VP Media Relations, Goldman Sachs
Stacey Jones
, Managing Director, Corporate Communications and Media Relations, Accenture


Lunch for Speakers and Delegates


The Agile Launch of Reese’s Pieces Cup and How PR Ignited Sales

Anna Lingeris, Senior Manager, Communications, The Hershey Company


Google Case Study: Translating Tech Into a Consumer Narrative

Chrissy Persico, Head of Consumer PR, Google


Interactive Discussion with Speakers and Delegates moderated by Peter Himler, PCNY


Networking and Refreshment Break


Interactive Workshop With Jesper Andersen: Metrics and Methods that Work: Translating Creativity and Engagement Into Hard Numbers
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results


End of Global PR Summit New York 2

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Media Partners

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NYIT Auditorium on Broadway, New York, USA

The NYIT Auditorium on Broadway is a premier event space just steps from Lincoln Center and Columbus Circle. With its versatile, bi-level layout, our venue can accommodate a wide range of events, from private affairs and exclusive film screenings to public festivals, executive meetings, and chic cocktail parties. Featuring two reception areas and a state-of-the-art auditorium space, this former movie theater was transformed into a 9,000-square-foot event space with soaring ceilings, chrome fixtures, and a glass exterior that reflects a modern aesthetic.
The NYIT Auditorium on Broadway is steps away from Lincoln Center, Columbus Circle, and Central Park, and is in the heart of one of the most dynamic neighborhoods in Manhattan, now the new home of New York Fashion Week.  Convenient to public transportation, luxury hotels, and renowned restaurants, our space will offer your guests an unforgettable experience before, during, and after your event.