Global PR Summit New York 2

7-8 June, New York, US

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About the Event

Over 180 PR and communications experts from 28 different countries attended the first edition of our Global PR Summit New York in June 2017.

In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.

Here are only some of the sessions that you and your team stand to benefit from:

  • Is Your Communications Team Clued Up on Cybersecurity?
  • What Does the Future Comms Practitioner’s Skillset Look Like?
  • Fake News: Why It's a Real Issue for PR
  • Successfully Creating PR Campaigns with a Clear and Impactful Purpose
  • Using Influencers to Supercharge Your PR Campaigns







Facts & Figures


  • 180+ delegates from 28 different countries attended the first ever edition of the Global PR Summit New York
  • The Global PR Summit New York was the first ever international PR gathering in the US supported by all major regional and international PR associations (IPRA, PRSA, PCNY, PRCA, ICCO and IABC)
  • The first ever edition of the Global PR Summit was held in Serbia in March 2011 and since then the event is being annually hosted in 22 different countries across four continents with Malta and Italy as our latest host countries
  • Over 15,000 PR professionals from 86 countries have attended our Global PR Summits around the world


Lori Eberenz KFC

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Bjorn Trowery HEINEKEN USA

Tom Webster Shell

Jerry Daykin Diageo

Lauren Day Prudential Financial, Inc.

Angelique Paulussen Royal DSM

Jeremy Cohen Reputation Institute

John Shield BBC

Simon Sproule Aston Martin Lagonda Ltd.

Lauren Gerstner HP

Anna Lingeris The Hershey Company

Michele Barmash Reebok

Cynthia Martinez Royal Caribbean Cruises, Ltd.

Paul Fabretti Microsoft

Liesl Smith Western Union

Amisha Gandhi SAP



Registration and Morning Coffee


Chairman’s Opening Remarks


Protecting Your Reputation In An Age of Fake News And Data Leaks 

Jeremy Cohen
, Vice President and Consulting Director, Reputation Institute


Anticipating A Crisis - How To Spot A Crisis, Prepare For An Impending Crisis And Come Out The Other Side Unharmed

Cynthia Martinez
, Director, Global Corporate Communications, Royal Caribbean Cruises Ltd, USA


Training Your Employees to Use Social Media Responsibly and Deal With Potential Crises 

Lori Eberenz
, Senior Manager, Public Affairs, KFC


More Than Just PR: Reinventing the Workspace For Greater Gender Diversity

Angelique Paulussen
, Senior Vice President Communications and External Affairs, Royal DSM


Interactive Discussion with Speakers and Delegates


Lunch for Speakers and Delegates


Why Integrated Marketing Communications Is More Important Than Ever

Simon Sproule
, Vice President and Chief Marketing Officer - Aston Martin Lagonda Ltd


The Power Of Partnerships In PR: Why It’s A Useful Strategy In A World Where Credibility, Influence And Authenticity Are So Crucial

Liesl Smith
, Head, Global Payment Communications, Western Union


Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support

John Shield
, Director of Communications, BBC


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


Busting The Myths In Social Media Marketing

Jerry Daykin
, Head of Digital Media Partnerships, Diageo


Building An Audience-Based Social Strategy: Understanding Who Your Key Audience Segments Are in Social and Building A Prioritized Platform Strategy

Lauren Gerstner
, Global Director - Social Media, Community Management & Paid Social, HP


Interactive Discussion with Speakers and Delegates


End of Day One


Morning Coffee


Keeping Your PR & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement

Paul Fabretti
, Director of Communications, Microsoft


Using Influencers To Supercharge Your PR Activities: Influence The Influencers Through Influencer Marketing

Amisha Gandhi
, Senior Director, Influencer Marketing, SAP


Interactive Panel Discussion: What Does The Future Communications Practitioner’s Skillset Look Like?

Bjorn Trowery,
Director of External Communications and Creative Content, Heineken USA
Lauren Day, Head of Global Communications Strategy & Operations, Prudential Financial


Lunch for Speakers and Delegates


What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

Tom Webster
, Global Social Media Strategy Manager, Shell


Adapting Your Social Media Strategy To Today’s Audience Expectations And Understanding The Latest Platform Developments For Greater Conversions And Reach

Anna Lingeris
, Senior Manager, Communications, The Hershey Company


Top Tips On Creating Editorial And Branded Video Content That Is Entertainment Relatable And Relevant To Your Audience

Michele Barmash, Senior Manager, Public Affairs, Reebok


Interactive Discussion with Speakers and Delegates


Networking and Refreshment Break


Interactive Workshop With Jesper Andersen: Metrics and Methods that Work: Translating Creativity and Engagement Into Hard Numbers

•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results


End of Global PR Summit New York 2

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