Over 180 PR and communications experts from 28 different countries attended the first edition of our Global PR Summit New York in June 2017.
Here are only some of the sessions that you and your team stand to benefit from:
Are you a member of PRSA or IABC? Register today with your 20% exclusive discount. Contact us today for your discount code.
In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Public Relations, Social Media and Measurement Advisor, Quantum Public Relations
09.00 Registration and Morning Coffee
10.00 Opening Keynote by Russell Dubner, President and CEO, Edelman U.S
10.30 Why Integrated Marketing Communications Is More Important Than Ever
Simon Sproule, Vice President and Chief Marketing Officer - Aston Martin Lagonda Ltd
11.00 Training Your Employees To Use Social Media Responsibly And Deal With Potential Crises
Lori Eberenz, Senior Manager, Public Affairs, KFC
11.30 Interactive Discussion with Speakers and Delegates Moderated by Natan Edelsburg, Chief Operating Officer, Muck Rack
12.00 Lunch for Speakers and Delegates
13.00 Mastering the Art of Apology – Sorry Seems to be the Hardest Word
In her presentation, drawing from her experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert, Mary Jo will share with you lessons learned in building and maintaining a global reputation, handling corporate and financial crisis and most importantly, how to craft the perfect apology.
Mary Jo Jacobi, Former Assistant U.S. Commerce Secretary, Former Chief Reputation Officer at Royal Dutch Shell and Former Executive Vice President of BP America, USA
13.30 Reputation Management for CEOs – Why CEO Reputation Management Matters More Than Ever
In his session Patrick will help you identify the qualities people expect to see in their brands, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Patrick Jephson, NY Times Bestselling Author, Former Chief of Staff to Princess Diana, UK
14.00 Pitch Perfect: Crafting A Winning PR Pitch In 2018
Natan Edelsburg, Chief Operating Officer, Muck Rack
14.30 Interactive Discussion with Speakers and Delegates Moderated by Kosta Petrov, Managing Director, P World
14.45 Networking and Refreshment Break
15.15 Building An Audience-Based Social Strategy: Understanding Who Your Key Audience Segments Are in Social and Building A Prioritized Platform Strategy
Lauren Gerstner, Global Director - Social Media, Community Management & Paid Social, HP
15.45 Communications And The Refugee Crisis In The Age Of Trump
Oliver Money, Global Communications Director, International Rescue Committee
16.15 Interactive Discussion with Speakers and Delegates
16.45 End of Day One
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Keeping Your PR & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement
Paul Fabretti, Director of Communications, Microsoft
10.45 Using Influencers To Supercharge Your PR Activities: Influence The Influencers Through Influencer Marketing
Amisha Gandhi, Senior Director, Influencer Marketing, SAP
11.15 Interactive Panel Discussion Moderated by Olga Gonzalez, PRSA: What Does The Future Communications Practitioner’s Skillset Look Like?
Bjorn Trowery, Director of External Communications and Creative Content, Heineken USA
Lauren Day, Chief Communications Officer, Prudential Financial
Marcy Cohen, VP Digital Communications, Mastercard
Andrew Williams, VP Media Relations, Goldman Sachs
Stacey Jones, Managing Director, Corporate Communications and Media Relations, Accenture
12.15 Lunch for Speakers and Delegates
13.15 The Agile Launch of Reese’s Pieces Cup and How PR Ignited Sales
Anna Lingeris, Senior Manager, Communications, The Hershey Company
13.45 Google Case Study: Translating Tech Into a Consumer Narrative
Chrissy Persico, Head of Consumer PR, Google
14.15 Interactive Discussion with Speakers and Delegates moderated by Peter Himler, PCNY
14.30 Networking and Refreshment Break
15.00 Interactive Workshop With Jesper Andersen: Metrics and Methods that Work: Translating Creativity and Engagement Into Hard Numbers
• Understand why measurement and analytics is important to PR professionals
• Develop a successful measurement strategy
• Turn data into insights
• Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
• Use Communications Research to Drive Business Results
17.00 End of Global PR Summit New York 2
The NYIT Auditorium on Broadway is a premier event space just steps from Lincoln Center and Columbus Circle. With its versatile, bi-level layout, our venue can accommodate a wide range of events, from private affairs and exclusive film screenings to public festivals, executive meetings, and chic cocktail parties. Featuring two reception areas and a state-of-the-art auditorium space, this former movie theater was transformed into a 9,000-square-foot event space with soaring ceilings, chrome fixtures, and a glass exterior that reflects a modern aesthetic.
The NYIT Auditorium on Broadway is steps away from Lincoln Center, Columbus Circle, and Central Park, and is in the heart of one of the most dynamic neighborhoods in Manhattan, now the new home of New York Fashion Week. Convenient to public transportation, luxury hotels, and renowned restaurants, our space will offer your guests an unforgettable experience before, during, and after your event.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
