Global PR Summit New York 2

7-8 June, New York, US

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About the Event

Over 180 PR and communications experts from 28 different countries attended the first edition of our Global PR Summit New York in June 2017.

In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.

Here are only some of the sessions that you and your team stand to benefit from:

  • Is Your Communications Team Clued Up on Cybersecurity?
  • What Does the Future Comms Practitioner’s Skillset Look Like?
  • Fake News: Why It's a Real Issue for PR
  • Successfully Creating PR Campaigns with a Clear and Impactful Purpose
  • Using Influencers to Supercharge Your PR Campaigns

Are you a member of PRSA or IABC? Register today with your 20% exclusive discount. Contact us today for your discount code.

Only

103days

5hours

42min

UNTIL THE EVENT

Facts & Figures

DID YOU KNOW?

  • 180+ delegates from 28 different countries attended the first ever edition of the Global PR Summit New York
  • The Global PR Summit New York was the first ever international PR gathering in the US supported by all major regional and international PR associations (IPRA, PRSA, PCNY, PRCA, ICCO and IABC)
  • The first ever edition of the Global PR Summit was held in Serbia in March 2011 and since then the event is being annually hosted in 22 different countries across four continents with Malta and Italy as our latest host countries
  • Over 15,000 PR professionals from 86 countries have attended our Global PR Summits around the world

Speakers

Natan Edelsburg PRSA-NY

Russell Dubner Edelman US

Lauren Day Prudential Financial, Inc.

Jerry Daykin Diageo

Tom Webster Shell

Marcy Cohen Mastercard

Andrew Williams Goldman Sachs

Olga Gonzales Pietra PR

Chrissy Persico Google

Lori Eberenz KFC

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Simon Sproule Aston Martin Lagonda Ltd.

Lauren Gerstner HP

Anna Lingeris The Hershey Company

Liesl Smith Western Union

Paul Fabretti Microsoft

Bjorn Trowery HEINEKEN USA

Jeremy Cohen Reputation Institute

John Shield BBC

Amisha Gandhi SAP

Agenda

09.00

Registration and Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Opening Keynote by Russell Dubner, President and CEO, Edelman U.S

10.45

Protecting Your Reputation In An Age of Fake News And Data Leaks 

Jeremy Cohen
, Vice President and Consulting Director, Reputation Institute

11.15

Training Your Employees to Use Social Media Responsibly and Deal With Potential Crises 

Lori Eberenz
, Senior Manager, Public Affairs, KFC

11.45 

Pitch Perfect: Crafting a Winning PR Pitch in 2018

Natan Edelsburg
, Chief Operating Officer, Muck Rack

12.15

Interactive Discussion with Speakers and Delegates

12.45

Lunch for Speakers and Delegates

13.30

Why Integrated Marketing Communications Is More Important Than Ever

Simon Sproule
, Vice President and Chief Marketing Officer - Aston Martin Lagonda Ltd

14.00

The Power Of Partnerships In PR: Why It’s A Useful Strategy In A World Where Credibility, Influence And Authenticity Are So Crucial

Liesl Smith
, Head, Global Payment Communications, Western Union

14.30

Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support

John Shield
, Director of Communications, BBC

15.00

Interactive Discussion with Speakers and Delegates

15.30

Networking and Refreshment Break

16.00

Busting The Myths In Social Media Marketing

Jerry Daykin
, Head of Digital Media Partnerships, Diageo

16.30

Building An Audience-Based Social Strategy: Understanding Who Your Key Audience Segments Are in Social and Building A Prioritized Platform Strategy

Lauren Gerstner
, Global Director - Social Media, Community Management & Paid Social, HP

17.00

Interactive Discussion with Speakers and Delegates

17.30

End of Day One

09.00

Morning Coffee

10.00

Keeping Your PR & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement

Paul Fabretti
, Director of Communications, Microsoft

10.30

Using Influencers To Supercharge Your PR Activities: Influence The Influencers Through Influencer Marketing

Amisha Gandhi
, Senior Director, Influencer Marketing, SAP

11.00

Interactive Panel Discussion Moderated by Olga Gonzales, PRSA: What Does The Future Communications Practitioner’s Skillset Look Like?

Bjorn Trowery,
Director of External Communications and Creative Content, Heineken USA
Lauren Day, Head of Global Communications Strategy & Operations, Prudential Financial
Marcy Cohen
, Senior Business Leader, Digital and Social Communications, Mastercard
Andrew Williams, VP Media Relations, Goldman Sachs

12.00

Lunch for Speakers and Delegates

12.45

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

Tom Webster
, Global Social Media Strategy Manager – Retail, Lubricants & Motorsport, Shell

13.15

The Agile Launch of Reese’s Pieces Cup and How PR Ignited Sales

Anna Lingeris
, Senior Manager, Communications, The Hershey Company

13.45

Google Case Study: Translating Tech Into a Consumer Narrative



Chrissy Persico, Head of Consumer PR, Google

14.15

Interactive Discussion with Speakers and Delegates

14.45

Networking and Refreshment Break

15.15

Interactive Workshop With Jesper Andersen: Metrics and Methods that Work: Translating Creativity and Engagement Into Hard Numbers


•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results

17.00

End of Global PR Summit New York 2

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Venue

NYIT Auditorium on Broadway, New York, USA

The NYIT Auditorium on Broadway is a premier event space just steps from Lincoln Center and Columbus Circle. With its versatile, bi-level layout, our venue can accommodate a wide range of events, from private affairs and exclusive film screenings to public festivals, executive meetings, and chic cocktail parties. Featuring two reception areas and a state-of-the-art auditorium space, this former movie theater was transformed into a 9,000-square-foot event space with soaring ceilings, chrome fixtures, and a glass exterior that reflects a modern aesthetic.
 
The NYIT Auditorium on Broadway is steps away from Lincoln Center, Columbus Circle, and Central Park, and is in the heart of one of the most dynamic neighborhoods in Manhattan, now the new home of New York Fashion Week.  Convenient to public transportation, luxury hotels, and renowned restaurants, our space will offer your guests an unforgettable experience before, during, and after your event.