March 14
2013 - March 15, 2013, in Zagreb, Croatia
Last year we made history by being the first ever event in the region to have Facebook as a speaker. This year we are taking the event to a completely new level by featuring presentations by speakers whose work is changing the global marketing and social media world. Get your ticket now!
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.10 Opening Keynote London Olympic Games 2012: Understand, Inspire And Engage The World’s Biggest Audience
Greg Nugent, Marketing Director, London Olympic Games
10.50 Are Social Media Networks The Publishers Of The Future?
Jessica Bennett, Executive Editor, Tumblr
11.30 Questions And Answers Session With Greg And Jessica
12.00 Networking And Refreshment Break
12.30 What’s A Like Ever Done For Your Brand – Discussing The Mistakes Companies Make In Social Media
Robin Hammann, Head Of Digital, Edelman
13.10 Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
14.00 Questions And Answers Session With Robin And Jesse
14.30 Lunch For Speakers And Delegates
15.30 Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning
Massimo Sangiovanni, Marketing Vice President EMEA, Motorola Solutions
16.10 Using Consumer Insight To Improve Marketing Strategies In The Music Business
Dana Kabbani, Senior Director Marketing Services, EMI Music
16.50 Customer Is King – Engaging Customers With Meaningful Dialogue And Relevant Information
Sonja Briffett, Digital Marketing Manager, Henkel Beauty Care
17.30 Questions And Answers Session With Massimo, Dana And Sonja
18.00 End Of Day One
DAY TWO
15TH MARCH 2013
09.00 Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 Opening Keynote: Life After Like Economy
Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom
10.40 Sponsorship Versus Marketing: What Works When And Why?
Keld Strudahl, Former Marketing Director, Carlsberg
11.20 Questions And Answers Session With Hubert And Keld
11.50 Networking And Refreshment Break
12.10 Experiential Marketing – Reaching Your Consumers For Maximum Impact
Karen Carter, Director of Consumer Marketing Communications, Western Europe, Microsoft
12.50 Session With Daniel Ackerman from iStudio
13.30 Questions And Answers Session With Karen And Daniel
13.40 Lunch For Speakers And Delegates
14.40 Looking Behind The Curtain Of Social Data To Create Customers For Life
Madlen Niclolaus, Senior Manager Marketing And Communications, Salesforce Marketing Cloud
15.30 SoLoMo – Win Your Customer Over With The Perfect Combination Of Social, Local And Mobile
Irina Pashina, Marketing Localization Manager, SAP Marketing
16.00 Questions And Answers Session With Madlen And Irina
16.20 End Of Conference
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
