In today's rapidly evolving global landscape, organizations face unprecedented challenges that demand a proactive and adaptable approach to crisis management. "Crisis Communications 360: Navigating Permacrisis", taking place on 24th and 25th October in Winnipeg is a comprehensive two-day training program designed to equip participants with the knowledge, skills, and strategies necessary to effectively update their crisis plans for the age of permacrisis.
Day Two delves into actionable strategies for crisis management in an age of permacrisis. Participants will learn how to avoid greenwashing and develop authentic environmental messaging, as well as how to navigate media relations and effectively manage crises on social media platforms. The day culminates in immersive crisis exercises, allowing participants to put their newfound knowledge and skills to the test in a safe and supportive environment.
Join us for "Crisis Communications 360: Navigating Permacrisis" and empower your organization to navigate today's challenges with confidence and resilience.
Day One: Understanding the Landscape
Day One begins with an in-depth exploration of the current global PR landscape, providing insights into emerging trends and top reputational threats. Participants will gain a comprehensive understanding of the political and societal issues shaping today's crises, along with strategies for taking a stand while navigating potential pitfalls such as cancel culture and diversity, equity, and inclusion (DEI) crises.
Day Two: Strategies and Practical Exercises
Who Should Attend:
This training is ideal for PR professionals, communication managers, crisis management teams, and executives responsible for maintaining brand reputation and managing crises. Whether you're new to crisis management or seeking to update your existing strategies, "Crisis Communications 360: Navigating Permacrisis" offers valuable insights and practical guidance for today's world.
Key Takeaways:
08.00 Registration and Morning Coffee
9:00 Welcome and Introduction
Introduction to the training objectives and agenda
9:30 Overview of the Global PR Landscape and Understanding the Top Reputational Threats
- Understanding the current global PR landscape
- Identifying and analyzing the top reputational threats in today's age of permacrisis
10:30 Taking a Stand: Navigating Political and Societal Issues
- Discussion on the importance of taking a stand in crisis management
- Strategies for effectively navigating political and societal issues while maintaining brand integrity
11:30 Avoiding Cancel Culture
- Understanding the dynamics of cancel culture
- Techniques for mitigating and responding to cancel culture threats
12:00 Lunch Break
13:00 DEI Crisis
- Exploring diversity, equity, and inclusion (DEI) issues in crisis management
- Best practices for addressing DEI crises and promoting inclusivity in crisis response
14.30 Networking and Refreshment Break
15.00 Interactive Case Studies
Analyzing real-world case studies related to the topics covered during the morning sessions
16.00 Q&A and Discussion
Open forum for questions, discussions, and reflections on Day One topics
08.00 Morning Coffee
9:00 How to Avoid Greenwashing
- Understanding greenwashing and its implications for reputation management
- Strategies for authentic and responsible environmental messaging
10:00 Media Relations in an Age of Permanent Crisis
- Adapting media relations strategies to the challenges of permacrisis
- Building and maintaining positive relationships with media outlets
11:00 Social Media Crisis Management
- Recognizing the unique challenges of managing crises on social media platforms
- Developing effective strategies for crisis communication on social media
12:00 Lunch Break
13:00 Crisis Exercises
- Practical crisis simulation exercises designed to test participants' skills and knowledge
- Debrief and discussion following each exercise
14.30 Networking and Refreshment Break
15.00 Post-Exercise Analysis
- Reflecting on lessons learned from the crisis exercises
- Identifying areas for improvement in crisis management strategies
16.00 Conclusion and Next Steps
- Summary of key takeaways from the training
- Discussion on implementing learnings into participants' crisis management plans
16.:30 End of Training
Address: 310 Donald St, Winnipeg, MB R3B 2B9, Canada
Located in the heart of Winnipeg city centre, the unique Alt Hotel Winnipeg features a restaurant and free WiFi access. Canada Life Centre is 140 m across the street and Winnipeg Square is a few blocks away. A flat-screen cable TV and an entertainment centre with multimedia adaptors is provided in each guest room. A work desk, seating area, and coffee maker are provided. A private bathroom includes free toiletries. A view of the city is available. Guests can enjoy a work out in the fitness centre and refuel at the snack bar. The front desk is available 24 hours a day and offers luggage storage. A business centre includes meeting rooms. Canadian Museum for Human Rights is only 5 minutes’ drive away. Saint Boniface Golf Club is 4 km and Tuxedo Golf Club is 9 km from the property.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
