March 10
2016 - March 11, 2016, in Marrakech, Morocco
Welcome to the Marketing Kingdom Morocco!
Whether it is social media marketing, customer marketing or experiential marketing, our event is tailor made to help you create the best marketing strategy for your company. Most importantly, all presentations at the Marketing Kingdom are interactive and will provide you with practical solutions that you will be able to implement when you go back to your company. Finally, at the Marketing Kingdom, we have created over 5 hours of discussions that will provide you with solutions to your marketing problems.
After the phenomenal success in 11 different countries, one of the world's biggest marketing events is finally coming to Morocco.
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 The Power Of #NOW
Benjamin Ampen, Head Of Sales, MENA, Twitter
10.45 Analyzing The Growing Importance Of Content Management In Digital PR
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care
11.15 Africa, Or How Digital Can Transform A Continent!
Khalid Baddou, President, Moroccan Association for Marketing and Communications (AMMC)
11.30 Interactive Discussion With Benjamin, Heather And Khalid
12.00 Networking And Refreshment Break
12.30 Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Jesse Ringham, Digital Marketing Manager, TATE Museum
13.00 The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
Richard Harless, Country Manager Germany, Shazam
13.30 Interactive Discussion With Jesse And Richard
14.00 Lunch For Speakers And Delegates
15.00 Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick
15.30 Analyzing The Analytics and Metrics Around Social Media Measurement
Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC
16.00 Interactive Discussion With Danny And Muhammad
16.30 End Of Day One
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Reaching Millenials By Breaking The Paradigm Of The Category
Malena Cutuli, Head Of Brand And Communications, Shell
10.45 Thought Leadership Development as a Content Strategy
Philippe Borremans, Strategy Director, PR Media
11.15 Interactive Discussion With Malena and Philippe
11.45 Networking And Refreshment Break
12.15 Developing Your Brand Purpose On Facebook And Achieve Greater Business Results (PART 1)
Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights
Start With Your Why:
• How your story resonates with social media users
• Your brand purpose - brand briefs + creative examples
13.45 Lunch For Speakers And Delegates
14.45 Developing Your Brand Purpose On Facebook (PART 2)
Be Your “Why” on Facebook:
• Learn to speak with authenticity
• Develop the power of imagery
• The importance of brand consistency
Light up the Facebook Feed:
• Craft engaging Brand Stories
• Delve into Facebook's publishing pillars
• Sharpen your skills on storytelling tools for social media
Scott Hicks, Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi And Former Client Partner, Facebook MENA
16.30 End of Marketing Kingdom Morocco
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
