Malena Cutuli

Nestlé

AVP Global Communications, Food

Danny Whatmough

Weber Shandwick

Head Of Digital

Danny is a senior PR and marketing professional specialising in PR and digital/social media. He is currently head of digital across Weber Shandwicks European consumer practice. Previous to this he headed up social and digital work for Proctor & Gamble at Ketchum. He is also Chair of the PRCAs Digital Group, a member of the PRCA Council and sit on the AMEC social media measurement committee. He plays an active role in the wider PR industry and is a regular speaker, commentator and blogger on digital PR and the future of the industry.

Philippe Borremans

PR Media

Strategy Director

Khalid Baddou

Moroccan Association for Marketing and Communication AMMC

President

Benjamin Ampen

Twitter

Head Of Revenue

Since joining Twitter in 2012, he has launched the companys sales activities in France, Spain, The Netherlands, Germany and Italy. Prior to joining Twitter, Ampen worked at Google for four years, where he spent his last years spearheading the business development team across the UK and EMEA region. Ampen has also previously worked at Universal McCann and Detecon Consulting. He holds three Masters Degrees in Management from highly esteemed universities in London, Germany, and Paris and has lived in Paris, Berlin, Dublin, and London before relocating to Dubai.

Jesse Ringham

Serpentine Galleries

Head of Content

Jesse is Head of Content for Serpentine Galleries. Serpentine is one of the world’s leading creative institutions with a global reputation for new ideas in contemporary art, a platform for pioneering artists and a place for experimentation on the intersection of art with technology.

Jesse has 18 years’ experience evolving brands and marketing to audiences across both commercial and cultural industries. Jesse will discuss a route to putting content at the heart of brand strategy, digital transformation, audience development and partnerships. Jesse was previously Director of Marketing & Digital at Sutton Communications, working with brands such as HTC VIVE, UBS, National Portrait Gallery and leading art fairs around the world.  Jesse was responsible for growing creative teams in London, New York and Hong Kong working across brand, editorial, website and media production. Jesse was also at Tate, where he transformed Tate’s approach to audiences with a major focus on digital innovation, content marketing, social media, partnerships and a key drive on developing mainstream advocacy to attract new audiences to art.

Heather Mitchell

Unilever Hair Care

Global Head Of PR And Social Media

Heather has nearly two decades of PR and social media experience, currently leading earned media strategies for Unilever’s global hair care portfolio, including TRESemme, Dove Hair, Toni&Guy and Clear, among others. She previously lead PR and social media for Unilever’s personal care brands in the US, including award-winning and sales-generating work on AXE and Suave. Some of her achievements at Unilever include revolutionizing how the company measures PR by creating a proprietary qualitative measurement system and creating one of the industry’s first and most successful community management strategies in the social media space. Prior to Unilever she held PR roles at Gatorade and Jim Beam Brands, and began her career at PR agencies working on P&G, Mattel, the 1996 Olympics and many other consumer brands. Heather was named the 2012 PR Person of the Year by PR News for her innovative and industry-leading work at Unilever.

Scott Hicks

Facebook

Former Client Partner

Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.

Richard Harless

Shazam Entertainment

Country Manager, Germany

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Muhammad Karim

TRT World

Head of Growth and Partnerships

Muhammad operates at the intersection of products, content and digital media. Aimingto make a tangible difference in the way people see the world using Digital Media. He is classically trained at Unilever and with experience across FMCG and Media industries in South Africa, The UK, Middle East and Turkey. He lives and breathes digital media and has experience across multiple platforms (SEM, Display and Programmatic, Social Media). He is currently Head of Audience Growth and Partnerships with the Digital Team at TRT World in Istanbul.