10 Issues Management Lessons from (very) Controversial Speakers in the Age of Cancel Culture
If getting cancelled isn't part of your crisis planning, it needs to be. In this opening keynote session, Kut will help you rewrite your crisis plan and protect your reputation in an era of cancel culture.
Kurt Heinrich, Senior Director, Media Relations, University of British Columbia
Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
Cyber-crime, changing political landscapes, new systems of influence and COVID-19 have created a crisis of trust in today’s world. In this session Lisa will share with you how to successfully safeguard your organization’s relationship with the public, build and keep the public’s trust amid new threats and protect and advance your reputation in times of unprecedented changes.
Lisa Gibson, Head of Communications / Business Manager, Marketing and Operations, Microsoft Canada
Understanding Your Organization’s Role in Society and Why Knowing That Can Determine Success or Failure in a Crisis
Cameron Summers, Executive Vice President, Client Experience and Toronto Office Lead, Weber Shandwick
Lunch for Speakers and Delegates
Whose Crisis Is This? Issues Management For the Unexpected
What’s worse than managing a crisis? Managing the ones that fall in your lap thanks to a third party! Over 20 years, Chief Communications Officer Alonda Thomas has witnessed, managed and survived a variety of crisis issues, including situations related to hazing incidents, student protests, hospital takeovers, unwanted attention from elected officials, and most recently, the lack of drinking water in a major city. She will present real examples and tips that you can add to your crisis communications playbook to help you expect the unexpected.
Alonda Thomas, Associate Vice President for Marketing and Communications, Jackson State University
Understand the New Rules of Crisis Communications in a Hostile Cyber Risk Landscape
According to The Economist, if the prize resource of the 20th century was oil, the prize resource of the 21st century is data.
Information is the currency of today’s world order. Boards and business leaders have been forced to learn how to adapt to the risks that cybersecurity issues pose to their businesses.
In this presentation, Greg will dive into the current cybersecurity landscape, helping you get a handle on how attacks are evolving and how to adapt your organisation’s response to multi-layered threats from increasingly sophisticated and media-savvy hackers.
Greg Vanier, Head of Crisis & Reputation Risk, Edelman Canada
Networking and Refreshment Break
Building a Social Media Crisis Management Strategy for the New Reality
In an industry that never sleeps, how do social media teams manage non-stop conversations taking place on multiple platforms? When is it appropriate to respond, or when should you keep scrolling? Chloe A. Politis, Director of Digital and Social Media at the Mount Sinai Health System, will share best practices and how her team managed the largest health care crisis of our lifetime on social media
Chloe A. Politis, Director of Digital and Social Media at the Mount Sinai Health System
How to Successfully Measure Your Organization's Reputation Before, During, and After a Crisis
We are living in an era of constant crises and your brand reputation has impact on virtually everything. In these turbulent times, eputation measurement can be tricky unless you have your metrics right. In this session Lisa will go over the most important brand reputation metrics and what they can achieve for your company before, during and after a crisis.
Lisa Covens, Senior Vice President, Public Affairs and Communications, Central Canada, Leger
Closing Discussion and End of Day One
Interactive Crisis Simulation Workshop with Donald Steel: Crisis Communications in the New Reality
In this extended workshop, leading crisis communicator Donald Steel explores how crisis communications is changing in the post-pandemic world.
Combining long standing best practice with ideas on how crisis communicators can effectively support those affected by the crisis and protect the reputation of the organisation they represent.
This highly interactive workshop includes an opportunity to work with your fellow delegates through a challenging but very engaging crisis scenario, harnessing social media, media interviews and a sensitive press conference.
You will return to work with:
- Donald’s ten top post-pandemic crisis communications tips
- An action plan to improve executive readiness for crisis communications
- A heightened awareness of how to communicate in an increasingly aggressive environment
At the end of this workshop you will:
- Understand the relationship between advance preparation and speed in crisis communications
- Be equipped to review your organisation’s tone, language and style on social media in a crisis
- Be familiar with aggressive question types in crisis media interviews and how to deal with them
- Be ready to review your organisation’s crisis communications plan in the light of the workshop
Ten top post-pandemic crisis communication tips
Crisis Scenario Part One - breaking news and the use of social media
Can you be social in a crisis and the role of the dark site
Crisis scenario Part Two - handling a media interview
Lunch for Speakers and Delegates
Crisis scenario Part Two (continued) - the media interview
Crisis scenario Part Three - press conference
End of Crisis Communications Boot Camp 24