Morning Coffee

Crisis Communications in Flux: Navigating Trust, Reputation, and Engagement in a Dynamic Landscape
Crisis communications continues to evolve. What built trust and confidence last year might pose a problem today with the loss of reputation directly tied to relationships with your audiences, employee engagement and your organization’s bottom line. This session will offer a glimpse into the latest trends in crisis communications, examples of what to do (and what not to do) and insights into how your communications planning can be an integral, and value-added part of your crisis response.
Kim Blanchette, SVP Settlements, Castlemain & SVP Reputation and Training, Argyle

Effective Communications During a Crisis: The Vital Role of Messaging and Tone
In this engaging presentation, Michael will guide you through the intricacies of Effective Communication During a Crisis, focusing on crisis messaging and tone. 
In an age when crises can strike suddenly and with varying degrees of impact, the ability to communicate effectively becomes paramount. Michael Morrison will share his extensive experience in crafting crisis messages that resonate with empathy, authenticity, and clarity. You will learn how to tailor the tone of your communication to match the gravity of the situation, fostering trust and understanding in your audience.
What sets this session apart is the inclusion of real-world examples from two profound crises: the Boston Marathon Bombing and the Covid-19 pandemic. Michael will draw upon these seminal events to illustrate how effective crisis communication can shape outcomes and perceptions during times of extreme adversity. By dissecting these cases, attendees will gain a deeper understanding of the critical importance of crisis communication in various contexts.
Michael Morrisson, Sr. Director of External Communications, Mass General Brigham

Safeguarding Your Reputation in an Age of Cyber Attacks
In today's interconnected world, the threat of cyberattacks looms large, posing significant risks to organizations of all sizes. Join us for a compelling session with Ashley Korte, an expert in crisis communication from Equifax. Ashley will guide you through the critical aspects of Crisis Communications in Times of Cyber Crisis and the strategies to safeguard your organization's reputation in the event of a cyberattack.
Cybersecurity breaches can be not only financially devastating but also profoundly damaging to an organization's reputation. Ashley Korte brings her wealth of experience to the forefront, sharing insights on how to effectively navigate the tumultuous waters of cyber crisis communication.
Ashley Korte, Senior Director, Global Crisis Management, Equifax

Lunch for Speakers and Delegates

Update Your Crisis Plan for the Cancel Culture Era
Companies should be prepared for any situation that might lead to cancel culture. You should be proactive in monitoring online conversations, reviewing your policies, and engaging with stakeholders. In addition, you should have a plan of action in place in the event of a crisis. As part of this opening keynote, Kut will assist you in rewriting your crisis plan and safeguarding your reputation in the age of cancel culture.
Kurt Heinrich, Senior Director, Media Relations, University of British Columbia

 The Vital Role of Clear Communication with the Government and Government Agencies During a Crisis
Join us for an illuminating session with Tom Chervinsky, a distinguished expert from TELUS, who will shed light on the paramount importance of clear communication with the Government during a crisis. In an era defined by dynamic and unpredictable events, the ability to effectively engage with government agencies and officials can be the linchpin to successfully navigating turbulent times.
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS

Navigating ESG Communications: Mitigating Legal Risks and Safeguarding Your Reputation
In a world increasingly centered on Environmental, Social, and Governance (ESG) principles, the imperative of transparent and ethical ESG communications is paramount. This session offers a comprehensive exploration of the evolving ESG landscape, focusing on how to avoid the pitfalls of "greenwashing" and address mounting skepticism among stakeholders. Participants will gain valuable insights into legal compliance, honest reporting, crisis management, and real-world case studies, enabling them to protect their organization's reputation and reduce legal risks while fostering credibility and trust in their ESG communications.
Conor Chell, National Leader ESG Legal Risk & Disclosure, KPMG Canada

Networking and Refreshment Break

Communicating at the Speed of Science – A Pandemic Case Study
Christina will discuss the importance of fast-tracking the transformation of your communications strategy during times of unprecedented change, as well as lessons learned from Pfizer's communications efforts during the pandemic and how these lessons are incorporated into the company's communications strategy.
Christina Antoniou, Director, External Communications / Corporate Affairs Lead, Canada at Pfizer

Communication Strategies During Ongoing Protests: Ottawa, Canada Freedom Convoy Occupation
Hundreds of trucks and other vehicles, organized under Freedom Convoy 2022, clogged traffic in Ottawa's core for weeks. Julie will share with you the strategies that Ottawa Police used to communicate during the protests, the lessons they learned, and how they will use this experience to better their public relations in the future. Julie will also discuss how Police can better engage with the public and build trust with their constituents. She will also explain how the Police should strive to use de-escalation techniques to resolve conflicts. Finally, she will discuss how the Police will use the Freedom Convoy 2022 incident to improve their communication strategy.
Julie Kavanagh, Manager, Corporate Communications, Ottawa Police

End of Day One