Global PR Summit Canada 5

Dear Colleagues,

Featuring presentations by PR experts from Canada, the US and EMEA, Global PR Summit Canada 5 will cover the most important trends and challenges for PR professionals in an era of COVID-19.

Welcome to the fifth (online) edition of the Global PR Summit Canada.

Benefits of attending:

• See how your colleagues from Canada, the US and EMEA are adapting their PR strategy in the face of COVID-19
• Win back consumer confidence and communicating in the new normal
• Maintain creativity and motivation in busy PR teams
• Reinvent your comms team to keep up with the evolving PR skill set
• Explore how to build a resilient communications team and break down barriers between departments
• Understand current and emerging trends and their impact on your business and role
• Build an actionable, detailed emergency communication response plan
• See what content and campaigns still apply to your audience — and which need to be put on the back burner until the dust settles
• Protect your reputation in an era of cyber attacks: the role of communications in earning and maintaining trust