Canada's largest and most innovative communications Summit returns to Toronto from 30 November to 1 December for the 8th time.
Get your early-bird ticket today and save $200!
The completely revised and updated agenda will feature keynote speeches and interactive panel discussions on the following topics:
Are you a member of IABC Toronto? Contact us today for your 25% discount code.
The Summit will feature presentations by the leading PR industry figures in North America that will provide you with an opportunity to test your communications strategy and update it in line with emerging communications trends.
Senior Vice President, Public Affairs and Communications, Central Canada, Leger
09.00 Registration and Morning Coffee
10.00 Critical Thinking: The Bridge PR and AI Need
Johna Burke, CEO, AMEC (International Association for the Measurement & Evaluation of Communication), PRNews Measurement Hall of Fame, ICCO Hall of Fame, PRCA Fellow, IPR MeasureCommission, Diversity Action Alliance (DAA) Steering Committee
10.40 PR and Communications: How Artificial Intelligence is Transforming the Industry
Nicole Wise, Chief Communications Officer, Yale School of Medicine
11.20 Crisis in the Age of AI: Implications of Generative AI for Crisis and Reputation Management
Dave Fleet, Head of Global Digital Crisis, Edelman
12.00 Lunch for Speakers and Delegates
13.00 The New Normal: Success in a Constant State of Crisis
Michelle Agnew, Director, Issues Communications, The Coca-Cola Company
13.40 Why Internal Communications are Key During a Crisis: the Insurrection at the US Capitol
Dustin Sternbeck, Chief Communications Officer (CCO), City of Denton
14.20 Fireside Chat with Farnaz Khadem, Vice President for University Communications, Stanford University: Crisis Planning in a Polarized World and Protecting Your Reputation in an Age of Permacrisis. This fireside chat will be moderated by Lisa Covens,Senior Vice President, Public Affairs and Communications, Leger
15.00 Networking and Refreshment Break
15.30 Make Your Company's Positive Stories Stand Out in Today's Complex and Challenging News Environment
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer
16.10 Interactive Panel Discussion:Top Reputational Threats in 2024 and Beyond (Moderated by Chris Makuch, Senior Director, Sales Canada at Notified)
Panelists will discuss the most pressing reputational threats that companies and organizations face. They will discuss potential solutions and strategies to mitigate and manage these threats. The session will conclude with a Q&A session for participants to ask questions and engage in further discussion.
Andrew Block, Senior Director, Climate Communications, RBC
Kelsey Rutherford, Lead, Corporate Communications, BMO
Rob McEwan, Executive Vice President, Argyle
Robin Smith, Director, Strategic Communications, Toronto Community Housing
17.10 End of Day One
09.00 Morning Coffee
10.00 How a Lack of Diversity Can Fuel a Reputational Crisis
Courtney D. Williams, Communications Director, The Obama Foundation
10.40 The Best Ways to Communicate Your Purpose on Social Media and Digital Platforms
Tulani André, Vice President, Social Media, National Geographic
11.20 Why Journalists and Consumers Want to Know You’re a Purpose-Led Brand
Samantha Wannemacher, Director of Communications and PR, Hatch
12.00 Lunch for Speakers and Delegates
13.00 Interactive Panel Discussion: How to Communicate Your ESG & Impact Initiatives to a Skeptical Public (Moderated by Emrul Hasan, ESG-P - Vice President, Global Programs, CARE Canada)
Panelists will discuss how to develop effective communication strategies that will help organizations demonstrate their commitment to ESG & Impact initiatives. They will discuss how best to reach the public, how to make the case for ESG & Impact initiatives, and how to respond to potential criticism.
Michael Oliveira, Director of Communications and Public Relations, Tim Hortons
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Annemarie Gerber, Director of External and Digital Communications, Maple Leaf Foods Inc
Andrea Vandenberg, Assistant Director, Demand Generation: ESG, EY
14.00 Networking and Refreshment Break
14.30 How Can We Become More Data Literate in Comms?
Nicole Moreo, Director, Customer Insights North America, Linkedin
15.10 Interactive Panel Discussion: Preventing and Resolving Burnout in the Workplace (Moderated by Chris Lee, Executive Vice President at IABC Toronto)
This panel discussion will cover topics such as recognizing signs of burnout, understanding the causes, and exploring strategies for creating a healthier work environment. Attendees will leave with a better understanding of burnout and actionable steps to prevent and manage it.
Belle Baldoza, Director, Global Brand Communications (Product and Technology), TikTok
Khairoon Abbas, Lead of Diversity, Equity and Inclusion (People, Equity and Culture Branch), The Regional Municipality of York
Lisa Gibson, Head of Communications, Microsoft Canada
Mubashira Nusrat Farooqi, Senior Consultant, Reputation & Diversity, Equity and Inclusion Communications, FleishmanHillard HighRoad
16.10 End of Global PR Summit Canada 8
Radisson Blu Toronto Downtown
Address: 249 Queen's Quay West, Toronto, ON M5J 2N5, Canada
Phone: +1 437-886-9667
This harbourfront hotel in Toronto city centre features on-site dining as well as a rooftop patio with a seasonal pool. A mini-fridge and coffee maker are included in each guest room.
A large work desk and flat-screen TV are common to all rooms at Radisson Blu Downtown Toronto. A pool, harbour or city view may be featured in these rooms.
Showcasing regional ingredients, Watermark Restaurant specializes in Canadian cuisine. Light snacks are served at Radisson Admiral’s Watermark Lounge, along with local beers and wines.
A fitness centre is among recreational facilities available at Radisson Blu Downtown Toronto.
Union Station is about 15 minutes’ walk from this hotel. Several attractions, including the CN Tower, Hockey Hall of Fame and lively Chinatown, are also within 15 minutes’ walk. Billy Bishop Toronto City Airport is 2 km away.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
