Marketing Kingdom Canada

18-19 October in Vancouver, Canada

Register Now

About the Event

Welcome to Canada's most innovative marketing event in 2018!

After the phenomenal success in 15 different countries around the world. the Marketing Kingdom, one of the world's leading marketing and social media events, is finally coming to North America from 18-19 October in Vancouver, Canada.

5 quick reasons to book your ticket now for Canada's most innovative marketing event in 2018:

  • Spend two days surrounded by some of the most stimulating and forward-thinking people in the world - the instant cure to a creative burnout.
  • Our inspirational speakers have worked and developed marketing strategies for some of the world's leading brands
  • Get smarter. Discover new ideas and trends for your sector and leave the event with incredible insights that will inform your business in the future.
  • Be exposed to new ways of approaching your work and your brand, and learn from the incredible stories each speaker has to tell.
  • The Marketing Kingdom Canada will inspire and motivate you, and will provide you with a world-class education in marketing and social media

  Get in touch today for group rates and our exclusive branding and sponsorship packages.

 

Facts & Figures

5 quick facts about the Marketing Kingdom:

  • The first Marketing Kingdom conference was held in Zagreb in March 2011. 
  • In the past seven years, 15 different countries have hosted the event including Serbia, Macedonia, Turkey, Morocco, Azerbaijan, Jordan, Qatar and Bahrain.
  • Over 500 marketing and social media professionals from some of the world's leading super brands have presented at the event.
  • 15,000+ delegates from 49 different countries have attended our Marketing Kingdom events around the world.
  • With speakers from Canada, US, Germany, Singapore and the UK, the Marketing Kingdom Canada will give you insights into the latest global marketing and social media trends.

Speakers

Amisha Gandhi Analyst & Partners, SAP ARIBA

Allison Polly PepsiCo

Rob Daintree WestJet

Darian Kovacs Jelly Digital Marketing & PR Agency

Gemma Lawrence IABC/BC

Jaylene Crick Smart, Savvy + Associates

Ryan McKenzie Canada Wide Media

Theodora Jean CPRS Vancouver

Dylen Postnikoff CBC

Laura Pearce Twitter Canada

Irina Pashina SAP SE

Marvin Liao 500 Startups

James Gregson Lego

Ana Villegas Dell EMC

Dena Blevins Starbucks Global Creative Studio

Gary Davis McAfee

Alexei Milgram New York Life Insurance Company

Kelvin Lee Thomson Reuters

Agenda

09.00

Registration and Morning Coffee

09.45

Chairman's Opening Remarks

10.00 

The Cost of Privacy in a Hyper-Connected World
Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.
Gary Davis, Chief Consumer Security Evangelist, Vice President, Global Consumer Marketing, McAfee, USA

10.30 

Mastering a Global Brand Expression
Starbucks is an international company with 25,000+ stores in 75 countries. Marketing materials and store sets are updated every 6-8 weeks worldwide. At such a large scale, with so much change, how is Starbucks able to maintain a consistent, relevant global brand while keeping pace with shifting trends and target markets? In this keynote presentation, Dena Blevins, Creative Director of Global Promotions and Brand will walk through the Starbucks brand journey, including how the coffeehouse connoisseur establishes global guidelines and principals that not only ensure a consistent creative expression but deliver an elevated, evocative brand experience.
Dena Blevins, Creative Director / Global Promotions & Brand, Starbucks Global Creative Studio, USA

11.00 

How to Leverage Data to Improve Marketing To Your Customers
Ana Villegas, Marketing Senior Director, North America Field Marketing, Dell EMC, USA

11.45

Interactive Discussion with Speakers and Delegates Moderated by Jaylene Crick, Director of Recruitment, Smart, Savvy + Associates

12.00

Lunch for Speakers and Delegates

13.00 

Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award winning filmmakers The Mundo Sisters.
Allison Polly,Executive Producer, Branded Content and Original Programming, PepsiCo, USA 

13.30  

Case Study by Lego: Building Social Value Brick by Brick
James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group, USA

14.00 

Interactive Discussion With Speakers and Delegates Moderated by Ryan McKenzie, Vice President, Content and Marketing, Canada Wide Media

14.15 

Networking and Refreshment Break

14.45 

How Real-Time Marketing Benefits Brands


Laura Pearce, Head of Consumer Marketing, Twitter Canada

15.15 

Harnessing Your Brand's Purpose to Build Connections and Loyalty
Rob Daintree, Director, Marketing Communications, WestJet, Canada

15.45 

Interactive Discussion with Speakers and Delegates

16.15 

End of Day One

09.00

Morning Coffee

09.45

Chairman's Opening Remarks

10.00 

Digital and Human, New and Old: What’s the Future of Marketing?
Irina Pashina, Senior Director - Content Marketing, Content Strategy, Customer Experience & Co-Active Coach®, SAP, Germany

10.30 

Crushing the Myth of Social Media for B2B Companies
Kelvin Lee, Director, Social Media Marketing (Global), Thomson Reuters, Singapore

11.00 

Interactive Panel Discussion: Marketing Trends and Networks in Vancouver and the Benefits of Agency Cooperation and Collaboration Moderated by Darian Kovacs, Managing Partner, Jelly Digital Marketing & PR Agency 
Panelists:
Gemma Lawrence, President, IABC/BC
Theodora Jean , Vice President, CPRS Vancouver
Jon Malach, Events, BCAMA

12.00

Lunch for Speakers and Delegates

13.00 

Combine Digital Experiences with Customer Data to Predict What Users Are Likely to Respond to Different Messages
Alexei Milgram , CVP, Performance Analytics, Consumer + Brand Marketing, New York Life Insurance Company, USA

13.30 

What Corporate Brand Marketers Can Learn From Startups
Marvin Liao, Partner, 500 Startups, USA

14.00

 Interactive Discussion with Speakers and Delegates Moderated by Laura Larson, Director Of Marketing Operations, Glacier Media Digital

14.15 

Networking and Refreshment Break

14.45 

Behind The Scenes Of Entertainment Marketing: Taking A 360 Approach To Promoting CBC's Biggest TV Hits And How To Make This Work for Your Brand
Dylen Postnikoff, Head of Entertainment and Content Maketing, CBC,Canada

15.15 

SAP Case Study: How SAP Approaches Influencer Marketing to Reach its Audience


Amisha Gandhi, VP, Influencer Marketing, Analyst & Partners, SAP ARIBA, USA

15.45 

Interactive Discussion with Speakers and Delegates

16.15 

End of Marketing Kingdom Canada

Our partners

Exclusive Event Partner

Exclusive Newspaper

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Venue

Rosewood Hotel Georgia, Vancouver, Canada

Rosewood Hotel Georgia
R801 W Georgia St, Vancouver, BC V6C 1P7
Phone: (604) 682-5566

Rosewood Hotel Georgia combines the grandeur of the Roaring Twenties with contemporary design in the heart of Vancouver. The Forbes 5-Star hotel has been meticulously restored to its place as one of the most prominent hotels worldwide.

More info: www.rosewoodhotels.com/en/hotel-georgia-vancouver