ESG Communications Summit
April 28th 2023, Toronto
About the Event
Welcome to P World’s “ESG Communications Summit”!
In today's post-pandemic world, Environmental, Social and Governance (ESG) reporting is becoming more important than ever. Consumers and investors want to support brands committed to sustainability and social impact and it has been proven by many surveys that brands with sustainability practices demonstrate better operational performance.
In this interactive Summit, leading ESG communicators will help you create an effective ESG communications strategy and master the trends shaping ESG Communications in North America.
The Summit will cover:
- How to get started with ESG communications
- Building measures and developing ROI for your ESG communications efforts
- Aligning your communication efforts with ESG outcomes
- Understanding how ESG influences employees
- How to improve ESG storytelling without greenwashing
- Best practices for demonstrating ESG performance
- How global ESG policies are evolving across industries and across the globe
Facts & Figures
- P World is the proud organizer of the "Global PR Summit Canada", Canada's leading event on the latest trends in PR and communications.
- Over 1500 PR professionals in the past six years have attended our events in Canada, icluding representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….
Tania Ferlin Husky Technologies
Amanda McGuire McDonalds
Sevaun Palvetzian Public Policy and Executive Advisor, ESG
Shilpa Tiwari Citizen Relations
Emrul Hasan Hill+Knowlton Strategies
Tom Chervinsky TELUS
Conor Chell MLT Aikins LLP
Elizabeth Dove Humber College
Sarah Chapman Manulife
Janet McCausland Prince's Trust Canada
Registration and Morning Coffee
What Exactly is ESG and How Can ESG Communications Help Build Your Brand?
ESG communications is the activity of promoting a company’s ESG (environmental, social, governance) strategy to its stakeholders in alignment with its corporate purpose and mission. This session will go into detail on what ESG communications is, and how it can help build brand awareness and equity.
Amanda McGuire, Director, Global Impact & ESG Communications, McDonald's
Trends and Best Practices in ESG Communication and Reporting
The growing importance of Sustainability reports is supported by the fact that the investors and other stakeholders are calling on companies to disclose more about their ESG strategies. At the same time, incoming regulation and standardization of sustainability reporting is causing large scale disruption. This session will focus on what will be top of mind for ESG communications and reporting, now and in the years ahead.
Sarah Chapman, Global Chief Sustainability Officer, Manulife
Speaking on Purpose: Top 5 Ways Your ESG Story Gets Told Right (and Heard Well)
A decade ago, about 20% of the S&P 500 published a sustainability report. Today, nearly 95% of S&P 500 companies publish ESG reports in some form. While the race to the top is on, not everyone is winning equally. Learn the top ways companies are differentiating themselves in ESG communications and social impact storytelling for internal and external audiences.
Sevaun Palvetzian, Sr. Fellow, Munk Centre of Global Affairs & Public Policy and Executive Advisor, ESG
The Case for ESG in Nonprofits
The case for ESG is clear. Learn what’s the same and what’s different for non-profits, organizations that are doing the work set out in the Sustainable Development Goals but may not have the capacity or knowhow to communicate effectively with various stakeholders.
Janet McCausland, Head of Communications and Sustainability, Prince's Trust Canada
Lunch for Speakers and Delegates
It’s a New Era for ESG in Canada. Is Your Organization Prepared?
In today’s new business reality, environmental, social and governance (ESG) concerns now have new relevance across the entire economy. Forward-thinking organizations, who recognize that the right thing to do is also the smart thing to do, have acted fast. They have implemented ESG plans, positioning themselves to succeed in this environment. Organizations with a poor ESG record will be at a competitive disadvantage — and, having put off action, have now discovered that government is acting for them. Does your organization have a plan to act? In this environment, words alone won’t cut it — you need substance. In this presentation, Emrul will give you an overview of current trends and challenges in ESG communications and will share with you best practices for demonstrating your organization’s ESG performance.
Emrul Hasan, Vice President, Citizenship & Sustainability, Corporate Advisory, Hill+Knowlton Strategies
ESG, Purpose & Government Relations – Opportunities and Challenges
From CSR to ESG and now Purpose, organizations are working hard to tell their stories in a way that breaks through the noise. Unfortunately, there is more noise now than ever. How do organizations that are serious about Environmental, Social and Governance leadership effectively reach and engage government? This conversation will break down the different parts of Government, what they each care about, and how to make your ESG efforts stand-out in your Government Relations.
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Build a Culture Around ESG That Resonates With Employees
ESG and employee engagement go hand in hand. While employees drive ESG results by operationalizing ESG strategy, the role that ESG strategy plays in influencing and inspiring employees is equally important and is something not to be overlooked.
In this session, you will gain insights into how to build a culture around ESG that resonates with employees at all levels, discover the business case behind understanding how ESG influences employees, and learn how to leverage this influence to build a more resilient, successful ESG strategy.
Tania Ferlin, Global Manager of Communications and ESG, Husky Technologies
Understand How ESG Influences Employees
ESG disclosures aren’t just for shareholders and regulators – they influence employee commitment, engagement, and discretionary effort. In this session, you will learn the facts about the value employees place on company ESG performance and ways to empower your employees to be integral in your company’s ESG performance.
Elizabeth Dove, Director, Centre for Social Innovation, Humber College
Networking and Refreshment Break
ESG Storytelling Without Greenwashing
In this session, Shilpa will share with you how to improve your ESG storytelling without greenwashing. She will share with you tips on how to get your sustainability story out there, how to make your stories believable and how to avoid being accused of greenwashing.
Shilpa Tiwari, Global Executive Vice President, Social Impact & Sustainability, Citizen Relations
ESG Communications: Managing Legal Disclosure Risks
With the recent shift from voluntary to mandatory ESG reporting, companies are under increasing pressure to disclose verifiable, credible, and accurate ESG information. With ESG reporting frameworks becoming more standardized and with mandatory reporting requirements being imposed by governments around the world, the potential for legal risks including ESG activism, litigation and regulatory enforcement are increasing rapidly. In this session, Conor Chell, Head of the ESG Practice Group at MLT Aikins LLP, will discuss emerging ESG legal risks and mitigations that will help companies avoid the rising tide of ESG legal risk.
Conor Chell, Head of ESG Practice Group, MLT Aikins LLP
Closing Discussion and End of Boot Camp