Registration and Morning Coffee

Navigating the ESG Journey in Canada: Current Insights and Future Directions
Join us for an insightful exploration of the current landscape of ESG (Environmental, Social, and Governance) practices in Canada. This engaging presentation will delve into the progress made and the challenges that lie ahead in the Canadian ESG ecosystem, shedding light on the importance of Environmental, Social, and Governance factors in shaping sustainable and responsible corporate strategies. Whether you're an industry expert or just beginning your ESG journey, this session will provide valuable insights into where Canada stands and the path forward to a more sustainable future.
Emrul Hasan, Chief Programs Officer, CARE Canada

Walking the Talk: Properly Showcasing Your Brand's Commitment to Purpose
In this presentation, discover practical strategies for effectively showcasing your brand's commitment to purpose. Learn from real-world examples and case studies as we explore the art of aligning brand messaging with genuine actions. From crafting compelling narratives to utilizing diverse communication channels, the session will provide insights on authentically demonstrating your brand's dedication to purpose. Whether you're a marketer, communicator, or business leader, this presentation offers actionable takeaways to elevate your brand's impact and resonate as a purpose-driven entity in the business landscape. Transform rhetoric into meaningful action and make purpose an integral part of your brand identity.
Kelsey Rutherford, Director, Corporate Communications, Sun Life

 ESG in Action: McDonald's Case Study and Takeaways
Gemma will guide you through McDonald's transformative journey, offering insights into the challenges, opportunities, and key lessons learned along the way. From innovative solutions in supply chain management to impactful stakeholder engagement strategies, Gemma will dissect the company's sustainable makeover. The session will highlight measurable impacts, key performance indicators, and McDonald's ongoing commitment to ESG, providing a roadmap for organizations seeking to integrate sustainability into their corporate fabric..
Gemma Hinksman, Senior Director, Canada Impact Team, McDonald's Canada

Lunch for Speakers and Delegates

The “S” in ESG: Strategies for Communicating Philanthropic and Community Investment Impact
In this session, we'll explore ideas, best practices, and case studies on fostering mutually beneficial partnerships with nonprofit agencies, ensuring sustainability for both parties while effectively communicating engagement and impact. The presentation, enriched with insights from executive nonprofit leaders and leveraging Standards for Excellence® tools, covers the strategic benefits of aligning with nonprofits focused on communication strategies. Learn how nonprofits actively seek collaborations with businesses to enhance effectiveness and community service, and gain practical strategies to implement criteria for strong internal and external partnerships. Discover how to leverage business resources to contribute value to nonprofit communications, and wrap up with a discussion on using measurement to persuade internal audiences.
Suzanne Massey, Head of Santander Consumer USA Foundation and Corporate Social Responsibility

Inclusive Sustainability: How Internal Communications Can Drive ESG Success
Discover the transformative power of internal communications in achieving ESG success with Tania Ferlin. In this session, Tania, an expert in sustainability and communication strategies, will discuss the pivotal role of inclusive internal communications in aligning organizational values with action. You will learn strategies for engaging stakeholders, empowering employees, and measuring the impact of communication on ESG outcomes. Gain valuable insights to foster a culture of inclusivity, driving sustainable practices and exceeding ESG goals within your organization.
Tania Ferlin, Global Manager of Communications and ESG, Husky Technologies

Measuring What Matters: Metrics and Messaging for ESG Success
Many leading organizations have committed to undertaking initiatives that fall across the ESG spectrum. But which ESG/impact initiatives should companies be measuring, monitoring and reporting on? Not every initiative is material (strong likelihood and strong impact) to an organization. This session will explore at a high level how companies can identify the initiatives most material to their organization, determine which metrics to report on, add data control measures to ensure the accuracy of data, and how best to communicate their progress using data and storytelling.
Brad Duggaraju, Manager at Climate Change and Sustainability Services (CCaSS), EY

Networking and Refreshment Break

Accountability in Environmental Claims: Lessons from the EU Ban and Implications for Canadian ESG Communication
Join us for an insightful session on steering clear of misleading environmental claims, drawing lessons from the recent EU ban. Delve into effective strategies for transparent ESG communication, exploring how businesses can learn from the EU example to enhance credibility and align with sustainable practices. Gain valuable insights into the potential impact on the Canadian ESG landscape and discover proactive approaches to avoid pitfalls in environmental messaging. This session is a must for those seeking practical guidance on fostering authenticity and accountability in ESG communications.
Elizabeth Dove, Executive Director, UN Global Compact Network Canada

Panel Discussion: Navigating the Legal Landscape of ESG Communications
Delve into the intricate legal landscape surrounding Environmental, Social, and Governance (ESG) communications in this panel discussion. Seasoned experts, including legal professionals with extensive experience, will explore the evolving realm of ESG reporting and governance. Gain insights into the delicate balance between transparency and legal compliance, strategies for mitigating legal risks, and stay informed about the latest regulatory developments. Real-world case studies will provide practical lessons for corporate counsel, ESG officers, compliance professionals, and those involved in ESG reporting, offering a comprehensive understanding of navigating the legal complexities inherent in ESG communications.
Conor Chell, National Leader ESG Legal Risk & Disclosure, KPMG Canada 

End of ESG Communications Summit