PR Measurement Boot Camp 2

26-27 September, Atlanta, Georgia


PR Measurement Boot Camp 2


26-27 September, Atlanta, Georgia

About the Event

Welcome to the second edition of the PR Measurement Boot Camp, this year's leading training on the latest trends in PR measurement. 

Benefits of attending the PR Measurement Boot Camp 2: 

  • Understand the new measurement trends and tools
  • Implement the Barcelona Principles of measurement in your company
  • Measure success of your social media and influencer marketing efforts
  • Build a real-time data dashboard with the most impactful KPIs
  • Meet and network with PR experts 
  • Expand your knowledge, ask questions and find solutions to problems

Group discounts available! Contact us today for more info.

!!! Are you a member of IABC ATLANTA? Book today with 20% exclusive discount !!!


Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Stella Bayles CoverageBook & AnswerThePublic

Katie Delahaye Paine PAINE Publishing

Mark Weiner Author, "PR Technology, Data and Insights"

Nicole Moreo Ketchum

Dana Schmidt Visit Philadelphia

Jennifer Bruce Adobe Inc



Registration and Morning Coffee


Opening Remarks


Overview of the Current PR Measurement Trends: Where Are We and Where We Need to Be?
In this opening session, Nicole will give you an overview of the current state of PR measurement and which benchmarks do you need to scrap and which you need to implement and are critical for your success. The session will also look at the progress done in this arena and more importantly, the work that still needs to be done.

Nicole Moreo, SVP- Senior Vice President, Analytics, Ketchum


Peer-to-Peer Measurement Work Groups
Huddle with your peers to solve some key challenges in the areas of data, measurement and analytics trends. In this workshop, attendees will be grouped by organizational type to work through how to measure the effectiveness of messaging to a target audience, helping to define the key KPI that ties to your organization’s bottom line. You'll be sure to leave this workshop armed with ways of measuring the persuasiveness of your efforts and how they contribute to your organization’s success.
Katie D. Paine, Founder, Paine Publishing (aka PR Measurement Queen)


Lunch for Speakers and Delegates


Integrating Data Insights Across Paid, Earned, Social and Owned Media
Establish specific measurements for each aspect of your campaign—and for each media type
- Use storytelling tactics to amplify earned media placements and social media reach
- Test the effectiveness of your messaging before boosting posts and ads
- Leverage video storytelling tactics and measurement across channels
Dana Schmidt, Director of Social Media, Visit Philadelphia


How to Use Data to Give Your Communications a Makeover
- Measure the right activities and results
- Mix qualitive and quantitative data
- Report campaign coverage
- Impress key stakeholders
- Present business impact
Stella Bayles, Director,

14.30 Interactive Discussion with Speakers and Delegates

Networking and Refreshment Break


Quantifying PR’s Return on Investment (and why so many people get it wrong)

In the world of public relations, we see many promises for measuring public relations “return on investment” or “ROI.” Unfortunately, there exists much confusion surrounding “Quantifying ROI” (a measureable financial return) and “Proving Value” (a subjective measure which changes from company to company and even from one person to another within the same company). We in public relations undermine our professionalism by using these terms interchangeably (while the C-Suite certainly knows the difference).  In this session, we share case studies for both proving value and generating a return on investment.
Mark Weiner, Chief Insights Officer, CISION


Adobe’s Communications Measurement Journey: Applying a Data Informed and Insights Driven Strategy
Jennifer Bruce, Global leader of Communications Measurement and Insights for Adobe Inc.


Closing Discussion and End of Day One


Morning Coffee

10.00 - 16.30

Full Day Interactive Workshop with Measurement Expert Jesper Andersen: Getting Started with PR Measurement - A Step by Step Approach
Attending this interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results

About Your Expert Workshop Leader:
Jesper Andersen
 is the managing director and lead strategist of Quantum Public Relations, a Danish consultancy specialised in communication measurement and evaluation. By creating insights, Quantum Public Relations provide clients with ways to improve their communication to help them fulfil their purpose and reach business objectives. For the past decade, he has worked in Public Relations for some of the largest brands in the Nordics and been the head of press relations for VisitDenmark and NCC Construction. He is a popular guest speaker and has been a keynote and panel participant at e.g. Effekt Agenda 2016 and AMEC Summit 2016. Jesper does consultancy for both private companies, public sector institutions and NGO’s – including the European Union’s Regional Development Fund and Interreg co-operation. In 2016, Lissted in the UK put Jesper at number 83 on the list of the Top 100 PR Measurement Influencers in the world.

Our partners

Supported by


Hyatt Regency Atlanta, Atlanta, Georgia

265 Peachtree Street NE, Atlanta, Georgia, USA, 30303
Tel: +1 404 577 1234 | Fax: +1 404 460 6444 |


Hyatt Regency Atlanta is in the heart of Atlanta, just blocks from sports and concerts at Mercedes Benz Stadium, events at the Georgia World Congress Center and attractions like Centennial Olympic Park. The Peachtree Center MARTA train station is next door, connecting us to the airport (a 30-minute ride) and making our hotel the perfect base to explore Atlanta’s neighborhoods, restaurants and rich history.