February 27
2014 - February 28, 2014, Istanbul, Turkey
Welcome to Turkey's first ever international event on PR and communications. Get your ticket today and master the latest trends in PR, communications, social media, measurement and reputation management. Seats are limited!
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
08.30 Registration And Morning Coffee
09.15 Chairman's Opening Remarks
Donald Steel, Former Chief Communications Advisor, BBC
09.30 Why Reputation Is Still Your Company’s Most Important Asset
Mary Jo Jacobi, Corporate Board Director And Strategist , BP America, Royal Dutch Shell, Lehman Brothers and HSBC
Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author
10.30 Networking And Refreshment Break
11.00 Looking Beyond Crisis Communications: Learning From The Past And Preparing For The Future
Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG
11.20 Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And Understanding The Implications Of What They Have To Say On Business Performance
Milorad Ajder, Head, Ipsos MORI Reputation Center
11.40 Reputation Management: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca
12.00 Crisis And Reputation Management Discussion With The Speakers And The Delegates
12.30 Lunch And Networking Break
13.30 Crisis Communications Simulation Session: Crisis In A Social Media World
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC
17.00 An Afternoon Tea With Colleen Harris, Former Press Secretary To Princes Charles, William And Harry And Official Spokesperson For William And Kate’s Wedding
The Shift Of Perception: From Princess Diana’s Death To William And Kate’s Wedding
19.00 Exclusive Bosphorus Cruise
Join our expert speaker panel and your colleagues at a unique Istanbul experience.
You will be picked up from your hotel between 19:00 and 19:30 and transferred to the dinner cruise boat. You will sail up the Bosphorus the waterway between Europe and Asia, passing under the suspension bridges and viewing Ottoman summer palaces, waterside mansions and modern villas that line the European and Asian coasts. The panoramic night views of Istanbul by the Bosphorus and the traditional Turkish dinner will always remain a memorable experience on your Turkey travels.
At the end of the tour around midnight, you will be transferred to your hotels.
08.30 Morning Coffee
09.15 Chairman's Opening Remarks
09.30 Building Brand Reputation From The Inside Out
Piers Schreiber, VP Corporate Communications, Jumeirah Group
09.50 Using Strategic Communications To Restore Your Company's Reputation
Jonathan Woodier, Head Strategic Communications, Santander UK
10.10 Deconstructing Brand Equity- Making It Relevant Outside Marketing
Sanja Cengic, Director Marketing And Corporate Communications, NOVA TV
10.30 Interactive Panel Discussion With Speakers And Delegates
11.00 Networking And Refreshment Break
11.30 From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry
Richard Stephenson, Corporate Affairs Director, AXA
11.50 The Power Of Partnerships In PR
Andrew Widger, Director Media Relations, Pfizer
12.10 Analyzing The Growing Role Of Social Media And Digital PR In B2B
Robin Hamman, Director, Social Business, FleishmanHillard
12.30 From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns
Wendy Gold, Former Director, Corporate Communications, GE Power Conversion
12.50 Interactive Panel Discussion With Speakers And Delegates
13.20 Lunch And Networking Break
14.20 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment
Tomas Jenssen, Director Corporate Communications MENA, Microsoft
14.40 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric
15.00 Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets
John Neilson, Director of Communications, EMEA, Lockheed Martin
15.20 Closing Discussion With All Speakers And Delegates
16.00 End Of Global PR Trends Summit
19.00 Exclusive Networking Dinner For Speakers And Delegates
Join us to celebrate the success of the Global PR Trends Summit. Enjoy traditional Turkish cuisine and music and celebrate new friendships.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
