After the phenomenal success in 8 different countries, Europe's most prominent PR and communications event is now coming to the Middle East.

Register today to meet some of the world's most respected PR and communications professionals.

Marc Langendorf

Deputy Head Corporate Communications And Governmental AffairsSiemens AG

Tomas Jensen

Director Corporate Communications MEAMicrosoft

Thierry Nicolet

Global VP Press RelationsSchneider Electric

Andre Manning

Global VP External CommunicationsRoyal Philips Electronics

Anass Allouch

European Head Of Corporate CommunicationsVirgin Active Continental Europe

Piers Schreiber

VP Corporate CommunicationsJumeirah Group

Hubert Grealish

MPERA Communications Services, Experienced Global Head of Brand Communications Diageo, Philips and TomTom

Noha Saad

Senior Manager, PR And Media RelationsVodafone, Egypt

Donald Steel

Global Crisis Expert and Former Chief Communications AdvisorBBC

Robin Hamman

Director of Social BusinessFleishmanHillard

Mary Jo Jacobi

Former Presidential Advisor To Ronald Reagan And Georghe Bush SrCorporate Director and Strategist and Former Communications Chief, Royal Dutch Shell, BP America, HSBC And Lehman Brothers

Jonathan Wilson

Senior Lecturer, Course Leader Advertising And Marketing CommunicationsUniversity Of Greenwich UK

Patrick Jephson

Former Private Secretary, Princess Diana And New York Times Bestselling Author

Fadl Al Tarzi



Day One
Sunday, 1st June 2014

09.00    Registration And Morning Coffee

10.00    Chairman’s Opening Remarks

10.20    Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management

Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA

10.40    Analyzing The Importance Of Reputation Management For Your Senior Executives

              Patrick Jephson, Private Secretary, Princess Diana, UK

11.00    Looking Beyond Crisis Communications:  Learning From The Past And Preparing For The Future

              Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany

11.20    Interactive Discussion With Mary Jo, Patrick and Marc

11.50   Networking And Refreshment Break

12.10    Lessons Learned In PR And Communications: The Vodafone Egypt Case Study

               Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt

12.30    Using CSR As A Reputation Management Tool
              Piers Schreiber, VP Corporate Communications, Jumeirah Group

12.50    Interactive Discussion With Piers and Noha

13.10   Lunch For Speakers And Delegates

14.10    Crisis Communications Simulation Session: Crisis In A Social Media World

  • Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
  • The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

              Donald Steel, Former Chief Communications Advisor, BBC, UK

17.00    End Of Day One

Day Two
Monday, 2nd June 2014

09.00    Morning Coffee

10.00    Chairman’s Opening Remarks

10.20    The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications

               Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK

10.40    Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study

              Anass Allouch, Head Of European Communications, Virgin Active Continental Europe

11.00    Doing PR In A Social Media World: What Works In A LIKE Economy

               Hubert Grealish, Founder And Partner, MPERA Consulting

11.20    Interactive Discussion With Jonathan, Anass And Hubert

11.50    Networking And Refreshment Break

12.20    Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment

              Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey

12.40    The Power Of Experiential Marketing And Events In Public Relations

               Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain

13.00    Interactive Discussion with Tomas And Lubna

13.30    Lunch For Speakers And Delegates

14.30    Social Media: Everyone Is Talking About It But How Do We Measure It?

              Robin Hamman, Director, Social Business, Fleishman Hilliard, UK

14.40    Analyzing The Latest Trends In Social Media Measurement
              Fadl Al Tarzi, CEO, SocialEyez

15.10    Interactive Discussion With Robin And Fadl

15.40    Networking And Refreshment Break

16.10    Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

              Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France

16.30    Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement

              Andre Manning, VP External Relations,, Netherlands

16.50    Closing Discussion And End Of Global PR Trends Summit



Interested In Sponsoring Or Exhibiting At The Global PR Trends Summit?

At the Global PR Trends Summit we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organisation.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved in our events as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Officer, P World at


Interested in partnering with us? Drop us an email today on

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Exclusive Event Partner

Exclusive Media Partner


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Register before 5 April 2014: US$ 1,299

Register between 6 April - 10 May: US$ 1,499

Register after 11th May 2014: US$ 1,699

MEPRA members are eligible for a special 15% discount.

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