Welcome to the Global PR Trends Summit 3!
Now in its third year, the Global PR Trends Summit is Turkey's biggest international PR event.
Taking place from 25-26 February 2016 at the historical Pera Palace Hotel in Istanbul, the Global PR Trends Summit 3 will include presentations and interactive discussions on the latest trends and challenges in the gobal PR world, with special focus on visual PR, content PR, crisis communications and reputation management.
Register today and find out why PR professionals from over 40 countries have attended the Global PR Trends Summit.
Head of Communications and Public AffairsCruises Lines International Association Europe (CLIA)
Senior executive with 20 years of relevant experience in all facets of external, internal and crisis communications, corporate marketing and brand awareness campaigns. Successes include awards, most recent one this year at the International Business Awards, for developing wide-ranging of brand awareness and reputation recovery campaigns supporting new products, public companies and brands, securing media coverage in numerous high-profile outlets, elevating awareness and visibility, public affairs and industry relations efforts, and repositioning of corporate messaging. Expertise in tourist, airline, cruise travel, health, and food industries, as well as communication in Governmental affairs, public companies and administrations. Assistant professor at IE Business School (Madrid), specialized in brand awareness and reputation management. Relevant Experience advising and managing the communication of different Public Administrations and Governments at the highest political level. Public Affairs functions within European Union and European National Governments arena. He currently holds the position of Vice President of Communication and Public Affairs for Europe of the most powerful cruise line industry association, CLIA, overviewing 15 European markets. Tom is responsible for establishing public affairs and communication strategy as well as setting up media relations groundwork operations across Europe under CLIA local chapters, including Brussels before the European Union. Develop long-term and short-term strategies to anticipate and manage a complex array of reputational issues.
General ManagerHenkel Beauty Care
Steffen has been traveling the world with us since 2012. He has been a regular speaker at our Marketing Kingdom events all around the world and has delivered cutting edge presentations on the importance of customer marketing in today’s marketing world. Plus, he has worked with big superstars like Heidi Klum and the legendary designer Karl Legerfeld so he has some truly inspiring stories to share with you.
Corporate Communications ManagerP&G
Alex is a marketing communications executive who has spent the last ten years in the Middle East and lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He holds the position of corporate communications manager for the Arabian Peninsula at Procter & Gamble. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. His experience spans corporate communications, media relations and outreach, content development, crisis/reputation management, and digital and social media
VP Corporate CommunicationsIcelandair
Gudjon Arngrimsson has been vice president of corporate communication at Icelandair since 2005. He joined the airline in 2000 as the public relations manager, having previously been the governments millenium commission programme director. His background is in Icelandic print and TV journalism, as well as advertising and PR. He has also written several historical books.
Managing DirectorIpsos MORI Reputation Centre
Milorad Ajder heads Ipsos MORI’s Reputation Centre – a leading reputation research agency that works with some of the world’s largest companies. He is passionate about the role of research within the corporate environment, and believes it should be seen as a strategic resource that delivers both business critical insights and an action plan for change. Before joining Ipsos MORI, Ajder led ajder-associates, a strategic research boutique working with a range of blue-chip clients and prior to that he was Head of ORC International’s European Reputation Research Practice. He is an author of original research (Global 100) on corporate reputation and brand management.
PresidentExcel Communication and Perception Management
Figen İsbir, the Founder and President of Excel Communication and Perception Management, commits “coaching” position relating to team-game and institutional culture issues for the company along with her active role in strategic planning. Figen İsbir, holding a bachelor degree of Electricity Engineering at Yildiz Technical University, took her first steps to the communications business in 1983 as a copywriter. She worked at Turkey’s most respected advertising agencies including Radar, Fulmar, RPM Radar CDP Europe and Manajans/Thompson at different high level positions. She has pioneered many campaigns awarded by national ad authorities including the first “Crystal Apple” of Turkey. With the purpose of carrying her expertise to the PR sector after high level of research, she decided to contribute to the development of PR sector in Turkey as the founder of the Excel in 1994. Determined to contribute to the progress of PR sector, İsbir has also taken high level positions in well-known associations. She leaded the establishment of Turkish Ad Creators Association as well as being the first Founder Member and President of the association. She also took active role during the establishment of IDA (Communications Consultancy Companies Association) which is a representative of ICCO. İsbir also is a member of IPRA and Public Relations Association Turkey.
FounderCX-STRATEGY.COM (o.a. former Global Head of External Communications ING Group)
Egmont Philips has a background in leading transitions where creating great customer experiences is the key to success. He originally started in the hotel business but moved to ING in his early career. He now is Head of the award winning External Communications team at ING Group in a world where the regaining trust and improving the reputation is a true challenge. Egmont held several posts in multi-channel marketing, PR and sales in the Netherlands & Central & Eastern Europe.
Global Community Manager`Shell
Tom Webster is Global Community Manager at Shell, overseeing the running of multiple social media channels, advising on content strategy and best practice, and building Shell's social media audience worldwide. Previous to Shell, he was Social Media Producer at ITV, running all aspects of social media for the network's three digital channels. He has also worked at several start ups, and was a member of BAFTA's digital committee. You can find him on Twitter at @TomWebsterWorks
Chief Operating OfficerHug Digital
Hussein has over 13 years of solid Marketing Communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region. Hussein was among the first batch of WPP MENA employees to receive the renowned WPP Young High Potential Leaders award from Sir Martin Sorrell (Chairman and Worldwide President of WPP) and Bob Jeffrey (Chairman and Worldwide President of JWT). At present, Hussein is working as a Marketing Communications Consultant in the MENA region, as Chief Operating Officer at Hug Digital, as a Digital Strategy and Social Media Marketing Lecturer at DM3 Institute, and as a Mentor at Turn8 and Arabreneur. Hussein is also a speaker at various conferences throughout the region (Social Media Summit, Marketing Kingdom, Saudi Mobile Conference, Young Arab Leaders, American University in Dubai, etc) and is a weekly guest speaker on Monte Carlo Radio discussing the latest innovations and trends in Telecom, Digital, Tech, Marketing, and Communication. To know more about Hussein or connect with him, please visit: http://about.me/husseindajani
Jamal Al Mawed
Regional Head Of Corporate Communications, Middle East, Africa, Central Asia, Caucasus and South AmericaRolls-Royce Motor Cars
In his role as Regional Public Relations and Corporate Communications Manager at Rolls-Royce Motor Cars for the Middle East, Africa, Central Asia, Caucasus and South America regions, Jamal Al Mawed oversees the brand’s communications across four continents and covering multiple languages. An Emirati of Palestinian and British origin, Jamal is a bilingual native English and Arabic speaker, with on-ground PR experience in over 20 countries. He is also a judge for the annual Middle East Public Relations Association (MEPRA) Awards and Arab Luxury Forum PR Awards, keynote speaker, university guest lecturer and in 2010 was the recipient of the MEPRA ‘Young Communicator of the Year Award’.
Communications and Public Affairs Senior ManagerGoogle Turkey
Özlem is the head of communications for Google in Turkey. During 17 years of experience in PR agency world, Ozlem managed corporate and marketing communication projects for multinational companies mainly focusing on energy, broadcast, technology and FMCG. Joining Google as the corporate communications manager in 2012, Özlem drives Google's external communications efforts across corporate, consumer and B2B.
Director of Social and Digital Marketing, CEMEAVISA
Noha Wagih Bashir is Director of Digital and Social Marketing for CEMEA (Central Europe, Russia, and Middle East and Africa) at Visa. Prior to joining Visa, Noha worked at Proximity/BBDO based in Dubai, where she led the Social Media Department and managed clients such as Visa, Dubai Tourism Authority, #MyDubai Initiative, Axiom Telecom accounts, among others. Before relocating to Dubai In 2011, Noha worked at BBDO Egypt as Public Relations and Public Speaking specialist for 3 years. Noha was also a television presenter at Egypt's Channel 1, broadcasting worldwide. Noha has extensive knowledge in digital first strategies, online Influencer engagement and content creation.
Sarah Walker Kerr
Regional Director of Public Relations MEAThe Ritz-Carlton Hotel Company LLC
Sarah currently oversees the PR & Social Media for The Ritz-Carlton Hotel Company at a brand and regional level across Middle East, India & Africa. Sarah landed on the shores of Dubai in the mid 90’s to open one of the first luxury resorts in Dubai. A regional expert with a global lens and pioneer of the luxury PR industry, having worked across a number of international and home grown brands engaging the affluent traveler from across the MENA region. Hailing originally from Scotland and is a member of the CIPR UK.
Social Media Influencer
Talal Alrashed originally from Kuwait, is a hospitality graduate from Glion institute of Higher Education in Montreux, Switzerland and has a working experience in hotels and restaurants in Europe and GCC region. He's focused on gastronomy and world cuisines as well as restaurants and food events. He is very active in social media with almost 30K followers on Instagram and 11K views on Snapchat of which majority are from GCC region, featuring for them traveling and tasting destinations especially Dubai and Istanbul. Talal is classed as one of the heavy weight GCC influencers, engaging audiences from across the region.
Global PR Summit 3
25th February 2016
09.00 Registration And Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 New Influencers On the Block
Ozlem Oz, Communications and Public Affairs Senior Manager, Google Turkey
10.30 Sharing Insights On Effective Customer Engagement: Mastering The Art Of Storytelling & Storydoing
Egmont Philips, Founder CX-STRATEGY.COM, (o.a. former Global Head of External Communications ING Group)
11.00 Turkish Coffee Fortune-telling: The Future of PR
Figen İsbir, President, Excel Communication and Perception Management
11.30 Interactive Discussion With Egmont, Ozlem and Figen
12.00 Networking And Refreshment Break
12.30 What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Community Manager, Shell
13.00 Engaging With Influencers For Maximum PR Effect: The Ritz Carlton Case Study
Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton Hotel Company LLC
Talal Alrashed, Social Media Influencer
14.00 Interactive Discussion With Tom, Sarah and Talal
14.30 Lunch For Speakers And Delegates
15.30 From Local To Global: Managing International Crisis And Stakeholders
Tomas Matesanz, Head of Communications and Public Affairs, Cruises Lines International Association Europe (CLIA)
16.00 How Icelandair Persuaded The World That Their Country Is Still A Great Holiday Destination
Gudjon Arngrimsson, VP Corporate Communications, Iceland Air
16.30 Interactive Discussion With Tomas And Gudjon
17.00 End Of Day One
26th February 2016
09.00 Morning Coffee
09.45 Chairman’s Opening Remarks
10.00 The Trust Dividend: Unlocking Value From Your Reputation
Milorad Ajder, Head, Ipsos MORI Reputation Center
10.30 How To Successfully Engage Your General Management In Your PR Activities
Steffen Ruebke, General Manager, Henkel Beauty Care
11.00 Visual Communication – From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
11.30 Interactive Discussion With Milorad, Steffen and Jamal
12.00 Networking And Refreshment Break
12.30 Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Noha Bashir, Director of Social and Digital Marketing, CEMEA, Visa
13.00 The End Of Corporate Websites: Is Content The New King?
Alex Malouf, Corporate Communications Manager, P&G
13.30 Interactive Discussion With Noha And Alex
13.45 Lunch For Speakers And Delegates
14.45 Interactive Workshop
Mastering PR 3.0: Preparing For The Future
This session covers public relationship building in today’s new media world. Hussein discusses the change in audiences from passive to active, and how social media has turned them into self promoters and self curators. See examples of how major brands from around the world are engaging with its audiences across new media platforms. Topics to be discussed include:
• The best methods of embedding social into your business for cohesive campaigns across teams – silos or full-on integration?
• Practical advice on integrating video content with other aspects of your social PR campaign
• How do you measure success? Examining the metrics and methods to evaluate your impact and engagement on social media and benchmark yourself against the competition
• Developing cost-efficient strategies amongst the maze of paid advertising to achieve cut through on Facebook and Twitter
Hussein Dajani, Chief Operating Officer, Hug Digital
17.00 End Of Global PR Summit 3
Register before 11th December 2015: EUR 509.-
Register between 12th December 2015- 3rd February 2016: EUR 609.-
Register after 4th February: EUR 709.-
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