Malta's Biggest Gathering of International Marketing Professionals
We're back. Now in its sixth year, Marketing Kingdom Malta brings together 200+ senior marketers, communicators, and digital disruptors from across Europe for one island, one day of the conversations that actually move the needle. It isn't another conference circuit stop — it's where the people building tomorrow's marketing playbook compare notes before the rest of the industry catches up.
11 March 2027. Malta. The room where it happens.
Who's Taking the Stage
Real marketers, from real brands, solving the same problems you are — plus a few names you'll be glad you knew first:
What You'll Learn
Every session on the agenda is built around a real challenge marketers are facing right now:
Walk in with your team's real problems. Walk out with tactics you can put to work the next day.
Bring Your Team. Pay Less Per Person.
The best ideas from this event get applied by a team, not a single attendee — so we've made it worth bringing yours. Lock in super early-bird pricing for up to 15% off, and register as a group for up to 20% off per person. The bigger the team you bring, the further your budget stretches.
Register now to lock in your spot and your early-bird rate.
Brochure download
Most "AI-native" marketing teams are really just old org charts with a few new tools bolted on. Frank breaks down what actually changes when you build a team around AI from the ground up — based on his professional experience maximising affiliate and performance marketing efficiency and effectiveness around results, with AI-driven workflows: the importance of human in the loop, which new roles emerge, which change, how dynamics shift when campaigns run semi-autonomously, and how to hire and upskill for a function that barely existed two years ago.
Frank Ravanelli, VP of Affiliates & AI Marketing, FOREO
As AI tools take over more of the marketing production line — from copy drafts to campaign optimization — the brands that stand out are the ones that know exactly where to stop automating. Drawing on his experience leading content for one of Europe's largest travel brands, Peter explores what still requires a human hand in marketing: reading cultural nuance across dozens of markets, building trust around a big-ticket, emotionally loaded purchase like a holiday, and knowing when a "good enough" AI-generated asset actually undermines a brand's voice. This session makes the case for a deliberate division of labor between AI and human marketers — and offers a practical framework for deciding, campaign by campaign, which parts of the job to keep firmly in human hands.
Peter Harris, Head of Content, TUI
Marketing measurement and privacy are being rewritten at the same time. This session covers what's changing across five fronts: life after third-party cookies and the first-party data strategies that actually work; proving ROI in an AI-driven marketing world; cross-channel attribution and cutting through the noise; building a zero-party data strategy consumers trust; and marketing under Europe's privacy rules — GDPR, the AI Act, and what's next.
Yana Sirenko, EU Channel Partners Marketing Lead, Samsung Electronics
In a market where AI can write anything, a distinct brand voice is one of the few things a competitor can't copy. Award-winning copywriter Mel Barfeld (Managing Partner & Brand Voice Lead, Copy Or Die) makes the case for treating brand voice as a strategic asset, not a style guide afterthought — and shows how it has to flex and adjust across platforms and touchpoints without losing what makes it recognisable. Mel will unpack what a genuinely distinct voice does for brand narrative and trust, why it matters more (not less) as AI reshapes content production, and how it plays out in the messy reality of organic social, where tone has to survive translation into a dozen different formats a day.
Mel Barfeld, Managing Partner & Brand Voice Lead, Copy Or Die
There's loads of information out there about what you should be doing in social media, but a lot less around how to make it happen, especially when you work in a large, traditional organisation where social media may be misunderstood and attitudes towards it less than favourable.
In our session, we tell you everything we've learned about changing attitudes, fostering creativity and getting people to get social, so you can create the content you want and the content that delivers.
Neha Oberoi, Social Media Manager, National Highways & Jo Darby, Senior Social Media Lead, National Highways
Every time a platform tweaks its algorithm, brands that built their following on reach alone start from zero — but the ones with genuine audience loyalty barely notice. As CEO of Coolr, a social-first agency running always-on content and creator programs for brands across London and New York, Adam has watched hundreds of campaigns live and die by platform whims. This session moves past the chase for viral reach and into what actually survives algorithm updates: community, trust, and a content strategy built around people rather than the feed. Adam shares Coolr's framework for building organic social programs that compound in value over time instead of resetting with every platform change.
Adam Clyne, CEO, Coolr
Forget the big-budget playbook — Giuseppe Baidoo (Founder & CEO, Snack Gusto) built a brand and an engaged following from zero using nothing but guerrilla marketing, reaching over 8 million people organically on a near-zero budget. In this unfiltered founder session, Giuseppe shares what actually moves the needle when you don't have a media budget to fall back on: why your existing audience is your most under-used growth channel, how community and word-of-mouth outperform paid reach when done right, and the scrappy, high-creativity tactics that let a challenger brand punch far above its weight.
Giuseppe Baidoo, Founder & Ceo, Snack Gusto
Matt has spent his career turning short-form video into revenue, not just reach, helping businesses generate over $1M using organic social content alone. Having trained 150+ companies on social strategy, from emerging brands to internationally recognised names, he cuts through the vanity-metrics noise to show what's actually converting attention into sales right now. Expect a practical breakdown of the tactics working today — not the ones that peaked two algorithm updates ago — and a clear-eyed look at why chasing views without a strategy behind them can quietly kill sales.
Matt Stevenson, Co-Founder, MADE IT
Sponsoring a P World event places your brand inside a high-trust environment with influential decision-makers who shape strategy and opinion. Sponsors are positioned as credible partners through meaningful visibility, thought-leadership alignment, and direct engagement, creating lasting brand value beyond the event itself.
Sponsorhip brochure download (162 kB)
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This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
AI in Public Relations
