Measurement and Evaluation: Where to Start and Why it Matters

April 24th @ 2pm (EDT)

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About the Event

Join us on April 24th @ 2pm (EDT) and develop a step-by-step guide on what to measure, how to do so, and how to demonstrate to your stakeholders the true value of PR.

Jon has 25 years’ public relations and communications experience, encompassing consumer, corporate, business-to-business and crisis and issues management. In his current role, Jon runs Grayling’s global Strategic Services team, which encompasses research, insights and evaluation; creative and content solutions through the agency’s GMint offer; and Grayling’s proprietary online reputation management tool, GCore. He also oversees the firm’s global marketing efforts and consults on key international clients.

Price: US$80

Speakers

Jon Meakin Grayling

Agenda

2.00-3.15 

Measurement and Evaluation: Where to start and why it matters 
They are the questions that PR people struggle most to answer: Can you prove PR works? Can you demonstrate impact? What's the ROI? International PR veteran and AMEC board member, Jon Meakin offers a step-by-step guide on what to measure, how to do so, and how to demonstrate to your stakeholders the true value of PR.

3.15-3.30

Q&A Session

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