Welcome to the second edition of Canada's coolest marketing event.
Discussion topics include:
Taking place from 3-4 October in Edmonton, the Marketing Kingdom Canada will cover the latest trends and challenges in today's fast changing marketing world.
09.00 Registration and Morning Coffee
09.50 Opening Remarks
10.00 Interactive Workshop: Marketing And Design Thinking: You Only Need 48h To Solve a Marketing Brief
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketing professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed, Co-Founder and Partner, the Pop Up Agency
12.00 Lunch for Speakers and Delegates
13.00 Avoiding Frankenstein’s Monster: Finding a Consistent Brand Voice in the Digital Age
Thom Lytle, Senior Director Social Business and Digital Marketing, Dell
13.45Your 2020 Ad Strategy: Effectiveness in the New World of Digital
Kate Leadbeater, VP Digital, DDB Canada
14.15 Interactive Dicussion with Speakers and Delegates Moderated by Puneeta McBryan, Past President on the Advertising Club of Edmonton (ACE) and Director, Account Services, ZGM Modern Marketing Partners
14.30 Networking and Refreshment Break
15.00 Case Study by Lego: Building Social Value Brick by Brick
James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group
15.30 Creating More Successful Content Based on Data
Carly Dybka, Assistant Director, Social Media & Care, Immigration, Refugees and Citizenship Canada
16.00 Interactive Discussion with Speakers and Delegates Moderated by Neil Malik, Director of Client Services, Daily Hive
16.15 End of Day One
09.00 Morning Coffee
10.00 Voice,Search & Conversational Commerce: What You Really Need to Know
Morgan Chemji, Director II: Marketing & CRM Americas HP.com, HP
10.30 Key Metrics and Strategies for Measuring Success and Engagement
Rashel Hariri, Social Strategy Lead, Shopify
11.00 Humanizing Your Brand: Gain a Better Understanding of Your Customers Through In-depth Qualitative Research
Courtney Lawrence, Director, Strategic Insights and Foresight, Lululemon Athletica
11.30 Interactive Discussion with Speakers and Delegates Moderated by Renny Wong, Marketing Manager, Local Marketing at Edmonton Journal
12.00 Lunch for Speakers and Delegates
13.00 The Keys to Successful B2B Content and Influence Programs
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content
Amisha Gandhi, VP Influencer Marketing, SAP Ariba
13.30 Keeping Your Marketing & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement
Paul Fabretti, Director of Communications, Microsoft
14.00 Interactive Discussion with Speakers and Delegates
14.30 Networking and Refreshment Break
15.00 Video Marketing: Top Trends & How to Master Them
Adam Besse, President, Agency Media
15.30 Trust in Social Media and Influencer Marketing: Activate Trusted Voices, Develop Relationships and Collaborate & Measure and Optimize to Achieve Goals
Jennifer Brady, Senior Director, Digital Strategist, Edelman
16.00 Interactive Discussion with Speakers and Delegates Moderated by Adam Besse, President, Agency Media
16.30 End of Marketing Kingdom Canada 2
Fantasyland Hotel West Edmonton Mall
Address: 17700 87 Ave NW, Edmonton, AB T5T 4V4, Canada
Phone: +1 800-737-3783
Fantasyland Hotel is located within North America’s most comprehensive retail and entertainment complex, West Edmonton Mall. The hotel is ideal for any adventure seeker as its uniquely decorated theme rooms will allow you to live out your fantasy. Feel like an astronaut in the space room, live like a Caesar in one of the Roman rooms, relax on an island in the modern Polynesian rooms and experience several other ageless, exotic locales in the many other theme rooms offered.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
