October 8
2015 - October 9, 2015, in Beirut, Lebanon
Welcome to the Global PR Trends Summit Beirut!
We have prepared for you an interactive agenda, focusing on the latest trends in social media, with special focus on crisis management, social media, visual PR and PR measurement.
After the phenomenal success in 16 countries, including Qatar, Turkey, Oman, Azerbaijan, Russia, Czech Republic, Jordan and Egypt, the world's fastest growing PR event is finally coming to Beirut from 8-9 October 2015.
So what can you expect at this year's most important PR event in Lebanon?
See you this coming October in Beirut!
08.30 Registration And Morning Coffee
09.15 Chairman’s Opening Remarks
09.30 Opening Regional Keynote- The State Of PR And Communications In The MENA Region
Mohamed Al Ayed, CEO, TRACCS
10.00 International Keynotes- How To Make Business Leaders Better Communications And Increase The Value Of Your PR And Communications Activities
Mary Jo Jacobi, Corporate Strategist and Former Chief Reputation Officer Chief HSBC Holdings, Lehman Brothers, Royal Dutch Shell And BP America
Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess
11.00 Interactive Discussion With The Speakers
11.30 Networking And Refreshment Break
12.00 Analyzing The Growing Importance Of Content Management In Digital PR
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care
12.30 The End Of Corporate Websites: Is Content The New King?
Alex Malouf, Corporate Communications Manager, P&G
13.00 Interactive Discussion With The Speakers
13.30 Lunch For Speakers And Delegates
14.30 PR 3.0: What We Need To Know!?
Hussein Dajani, Chief Operating Officer, Hug Digital
15.00 Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca
15.30 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric
16.00 The Do’s And Dont’s Of Responding To Social Media Crisis
Donald Steel, Former Chief Communications Advisor, BBC
16.30 Interactive Discussion With The Speakers
17.30 End Of Day One
Crisis Simulation Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
About Your Expert Workshop Leader:
Donald Steel FRSA MCIPR
Crisis and reputation specialist
Associate Director, Crisis Communications, Kenyon International Emergency Services
Associate Director, Johnston Associates, London Heathrow
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.
10.00 Introduction and Exercise One
A serious emergency for the company
The 15-30-60-90 crisis rule
11.00 Exercise Two
The developing crisis - the first media interview
12.00 Networking Coffee Break
12.30 Lessons from VW, Air Asia, and other crisis
Some social media crisis rules
13.30 Lunch For Speakers And Delegates
14.30 Exercise Three
The press conference and social media
16.00 Summary and conclusions
16.30 End Of Global PR Summit Beirut
The Mövenpick Hotel Beirut is the only business hotel with extensive resort facilities in Beirut. Located directly on the Mediterranean Sea and only ten minutes from the airport, this upscale 292-bedroom hotel offers all you would expect from a 5-star beach resort. The restaurants create authentic Lebanese and international cuisine and our range of bars, including our famous chill-out bar Square, is perfect for relaxing with drinks in the evening.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
