For the first time ever, we're bringing the Crisis Communications Boot Camp to Hawaii.
After 50 editions delivered across the world, this is a rare, one-time opportunity to bring this training to the islands — part of a global series trusted by senior communicators everywhere. This edition will not repeat.
Because when a crisis hits, you don't get time to think. You are expected to lead.
This training is built for that reality. You will learn directly from some of North America's leading communicators — people making high-stakes decisions in real time.
Most crisis training tells you what should happen. This shows you what actually happens — and how to handle it.
A full-day, hands-on workshop dedicated to one outcome: leaving with an updated crisis plan, stress-tested and ready to use.
This is a senior-level, highly interactive training with limited places — and the only time this Boot Camp will be held in Hawaii.
Pre-register now and SAVE US$200 off the super early-bird price.
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The old playbook — stay neutral, wait it out, say nothing — doesn't work anymore. Audiences expect brands to take a stand, and they expect it fast. This session goes inside the moments when backlash, boycotts, and cancel culture collide with a brand's values: how to decide when to speak, when to hold your ground, and when silence is the mistake. Drawing on real fights fought in the public eye, you'll leave with a framework for communicating with conviction in a divided moment — cutting through the noise, defusing outrage, and coming out the other side more trusted, not less.
Sean Greenwood, Grand Poobah of Public Relations, Ben & Jerry's
No crisis plan survives contact with a breached Capitol. This session goes inside the Metropolitan Police Department's response to January 6, 2021, when internal communications stopped being a support function and became the thing holding the operation together. You'll hear firsthand how disciplined, trusted messaging helped officers and leadership make decisions, stay coordinated, and keep morale intact while information was incomplete, conditions were changing by the minute, and the stakes were immediate. This isn't a case study in hindsight — it's a real-time account of what it takes to lead through chaos when events are outrunning your plan.
Dustin Sternbeck, Former Director of Communications, Metropolitan Police Department of the District of Columbia
The first 60 minutes decide everything else. Limited information, real pressure, and consequences that outlast the news cycle — this session breaks down what actually happens inside that hour: how leadership aligns, who gets to decide, and where good teams still get it wrong. Working through real-world cases, you'll build a practical framework for structuring your initial response, locking down decision authority, and avoiding the early missteps that turn a manageable situation into an escalating one. Leave with a playbook for taking control fast — and holding it as the crisis moves.
Farnaz Khadem, Vice President, University Communications, Stanford University
Some crises don't end with an apology — they end with years of rebuilding, one decision at a time. Jill Geer takes you inside USA Gymnastics' recovery from one of the most damaging chapters in sports history, unpacking the strategy, the hard calls, and the setbacks along the way to rebuilding trust with athletes, fans, and the public. This is a candid look at what it actually takes to move an organization from crisis to credibility — and what transparency has to look like when confidence has to be earned back, not just declared.
Jill Geer, Chief Communications & Marketing Officer, USA Gymnastics
The crisis ends, the adrenaline fades, and one question always lands on your desk: did it work? This session moves crisis measurement past activity counts and vanity metrics into what actually matters — trust, risk reduction, recovery. You'll learn how to define success before a crisis hits, what to track while it's still unfolding, and how to assess outcomes once the scrutiny is at its peak. Walk away with a practical, decision-driven framework for choosing KPIs that mean something, using real-time data to adjust your response mid-crisis, and translating the numbers into insights senior leaders will actually act on. This is how you prove your value under pressure — and walk into the next crisis with more clarity, more credibility, and more control.
Nicole Moreo, Director, Communications Measurement and Insights, Walmart
Trust isn't something you build in the middle of a crisis — it's something you either have or don't when the crisis arrives. This session makes the case for rapport as a strategic asset, not a soft skill: the relationships, credibility, and goodwill you bank in calm moments are what carry you when things go wrong. Barbara Agrait shares how to show up as a real person before you ever need to show up as a spokesperson — sharing your story, staying human under scrutiny, and making the kind of genuine connections that turn stakeholders into allies instead of adversaries. You'll leave with practical ways to invest in trust now, so it's already there when you need to draw on it.
Barbara M. Agrait, Principal, AMER Authority Engagement, Global Ops Enterprise Services, Amazon
Traditional crisis plans were built for a world that trusted institutions by default. That world is gone. This full-day, hands-on workshop with Greg Trevor puts you inside the scenarios defining crisis response today — cancel culture, taking a public stand on a divisive issue, layoffs, and the accusation that stings the most: inauthenticity. Working alongside your peers, you'll run real social media response drills, sit through tough media interviews, and face a high-stakes press conference where every word gets picked apart.
You'll leave with:
Along the way, you'll learn how to:
You'll walk out with the tools to make your organization crisis-ready in a moment of unprecedented scrutiny.
About Your Workshop Leader:
Greg Trevor brings more than 35 years of communications experience to this workshop, most of it forged under real pressure. He advises the University of Georgia community on crisis communications and leads training exercises for faculty, staff, and students, and guest lectures on crisis communications at UGA and across North America. Before UGA, he served as Senior Director for News and Media Relations at Rutgers and as Senior Information Officer at The Port Authority of New York and New Jersey. Greg is a survivor of the September 11 attacks on the World Trade Center, and his first-person account of that day has been published worldwide. He holds a B.A. in American Government from the University of Virginia.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
