This year's Marketing Kingdom Zagreb will take place at the Cineplexx Kaptol Centar.
Nova Ves 17
10000 Zagreb
T. +38591/ 5633 888

Exclusively, only at the Marketing Kingdom Zagreb 3 you will be able to hear an exclusive presentation by Brian Dresher from Mashable. This marks the first time a senior representative from one of the world’s most innovative companies is speaking at a marketing event in the region. Our exclusive speaker line up also includes Jonathan Forster, the European General Manager for Spotify, as well as Katie Morse, Billboard’s marketing manager. 
During the two days you will also be able to hear groundbreaking presentations by Coca-Cola, British Telecom, Wired Magazine, Akzo Nobel and Oracle. 
List of confirmed speakers include:

Brian Dresher

Senior VP Business DevelopmentMashable

Jonathan Forster

General Manager Europe And Vice President Ad AalesSpotify

Anja Jakubowski

General Manager Poland And BalticsCoca-Cola

Xavier Burgat

Head Of Corporate MarketingAirbus

Greg Williams

Executive EditorWired Magazine

Katie Morse

Social Media ManagerBillboard

Paul Randle

Global Head of Digital (Decorative Paints)Akzo Nobel

Anca Westley

Head Of MarketingMasdar, UAE

Martina Misheska


Karim Mokhnachi

VP Marketing – ECEMEA, Central and Eastern Europe, RussiaOracle

Ricc Webb

Head Of Social Media ExperienceNokia

Oliver Kempkens

CEOAdapt or Die

Sanja Cengic

Marketing And Communications DirectorNOVA TV

Ivana Galic

Head Of Marketing And CommunicationsVIPnet

Marina Akrap

Marketing And Communications DirectorPodravka

Tomislav Grubišić



Marketing Kingdom Zagreb 3
Day One
27th March 2014

09.00    Registration And Morning Coffee
10.00    Chairman’s Opening Remarks
10.15     The Power Of Partnerships In Marketing
                Brian Dresher, Senior VP Business Development, Mashable
10.45     The Secrets Behind Developing Successful Sales, Marketing And Brand Partnership Programmes
               Jonathan Forster, General Manager And General Manager Ad Sales Europe, Spotify
11.15    Interactive Panel Discussion On Marketing, Social Media And Partnerships With
              Mashable And Spotify

11.45     Networking And Refreshment Break
12.15     A Different Way Of Marketing: Challenges And Thrills Of Selling Aircrafts

               Xavier Burgat, Head Of Corporate Marketing, Airbus

12.45    Digital Strategy 2014: Technology Strategies To Consider
              Oliver Kempkens, CEO, Adapt or Die
13.15     How Social Networks Will Change The Life Of Marketeers ...For The Good Or The Bad
                Karim Moknachi, VP Marketing – ECEMEA, Central and Eastern Europe, Russia, Oracle

13.45    Interactive Panel Discussion On The Role Of Social Media In Marketing With Airbus, Adapr or Die and Oracle
14.15     Lunch For Speakers And Delegates
15.15     Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales
                Katie Morse, Social Media Manager, Billboard
15.45     Re-Booting Your Marketing Organisation To Embrace Digital And Drive Sales
                Paul Randle, Head Of Digital (Decorative Paints), Akzo Nobel
16.15     Interactive Panel Discussion On How Digital Can Drive Sales With Billboard And Akzo Nobel

16.30    End Of Conference Day One
Marketing Kingdom Zagreb
Day Two
28th March 2014

09.00    Morning Coffee
10.00    Chairman’s Opening Remarks
10.15    Content And Connections: Engaging With Consumers, Customers And The Community

               Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola
10.45    The Use Of Mobile Technology In Your Marketing Campaigns: Can They Bring Revenue?
                Greg Williams, Executive Editor, Wired Magazine
11.15    Interactive Panel Discussion On Experiential Marketing With Coca-Cola And Wired Magazine
11.45    Networking And Refreshment Break
12.15    Developing A Brand Strategy On A Tight Budget
               Anca Westley, Marketing Director, Masdar
12.45    Making The Global Platform, Locally Relevant
               Martina Misheska, Senior Brand Manager HEINEKEN, Brau Union Austria
13.15    Interactive Panel Discussion On Marketing And Budgeting With Masdar And Brau Union Austria
13.45    Lunch For Speakers And Delegates
14.45    Regional Interactive Panel Discussion
               Global Strategies Matter But How Do We Implement Them With A Local Budget

              Sanja Cengic, Marketing And Corporate Communications Director, NOVA TV
              Ivana Galic (MCO), Head of Marketing Communications, VIPnet d.o.o
              Marinka Akrap, Marketing And Communications Director, Podravka
              Tomislav Grubišić, CEO, Degordian

15.30     Closing Keynote
                 Finding The Right Approach For Marketing: Doing Epic Work That Makes People Love You Instead Of Change The Channel
                Ricc Webb, Head Of Social Media Experience, Nokia

16.00    Chairman’s Closing Remarks

16.15    End Of Conference


Interested in sponsoring or exhibiting at the Marketing Kingdom Zagreb 3?
At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization.
As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.
At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.
We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.
For more information on how you can get involved at the Marketing Kingdom Zagreb as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Officer, P World at


Strategic Partner

Exclusive Media Partner

Regional TV Partner

Official blog Croatia

Media Partners


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Nova Ves 17
10000 Zagreb
T. +38591/ 5633 888

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