Hello Poland!
Featuring presentations by some of the world's most creative marketing minds, the Marketing Kingdom Warsaw will help you solve some of the biggest marketing challenges in 2017.
After the phenomenal success in 15 different countries, the Marketing Kingdom is finally coming to Poland from 23-24 March in Warsaw.
08.30 Registration And Morning Coffee
09.45 Interactive Session: You Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
11.30 Networking And Refreshment Break
12.00 Opening Keynote By Wojciech Borowski, CEO Poland, McCann Worldgroup
12.30 Facebook: Building Connections that Count
Barbara Topol, Head of Agencies CEE, Facebook
13.00 From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
Richard Harless, Country Manager, Germany, Shazam
13.30 Interactive Discussion With Speakers And Delegates
14.00 Digital Transformation: How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution
Andreas Toscano Mielenhausen, Creative Lead, Google Creative Services EMEA
15.00 From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
Speaker TBC
15.30 What Corporate Brand Marketers Can Learn From Startups
Sebastian Micozzi, Global Head of Digital, British American Tobacco
16.00 Interactive Discussion With Speakers And Delegates
16.30 End Of Day One
08.30 Registration and Morning Coffee
09.30 Chairman's Opening Remarks
09.45 Marketing Research in the Connected World: Moving From Testing First to a 'Learn By Doing’ Mindset
Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever
10.15 Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience
Ania Jakubowski, Former General Manager, Coca-Cola
10.45 Interactive Discussion With Speakers And Delegates
11.15 Networking And Refreshment Break
11.45 Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Noha Bashir, Social Media Director, CEMEA, Visa
12.15 From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
12.45 Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
Irina Pashina, Director Marketing and Communications, SAP SE
13.15 Interactive Discussion With Speakers And Delegates
13.45 Lunch For Speakers And Delegates
14.45 Storytelling Across Multiple Devices: What Works, What Doesn’t?
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
15.15 Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters
15.45 Speaker TBC
16.15 Interactive Discussion With Speakers And Delegates
16.45 End Of Marketing Kingdom Warsaw
Address: Grzybowska 24A, 00-132 Warszawa, Poland
Phone: +48 22 321 88 88
Perfectly located in the business district, the Radisson Blu Centrum Hotel, Warsaw offers proximity to major office buildings such as the Atrium Tower and Sienna Center. Corporate travelers can stay within walking distance of the Warsaw Financial Center and the eye-catching Rondo ONZ tower to easily reach nearby meetings. Vacationers also appreciate an abundance of historical and cultural attractions like the Jewish Ghetto and Roma Theater, within 2 kilometers of the hotel.
In addition to a superb location, our hotel offers 311 rooms and suites with contemporary décor and lavish furnishings. Guests enjoy modern conveniences such as Free high-speed, wireless Internet and a mini bar in every room. Dine in style at our 2 on-site restaurants, and then visit the Lobby Bar to enjoy after-dinner drinks with colleagues or loved ones. Other amenities include an expansive fitness center with personal trainers, saunas and an indoor pool. The hotel also includes conference rooms featuring DigiChart technology, perfect for business meetings and other elegant spaces suitable for social events.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
