Global PR Summit Middle East 4

23-24 April in Riyadh, KSA

Register today!

About the Event

Welcome to the 4th edition of the only event in the Middle East offering you latest insights into the latest global PR and communications trends.

Featuring array of speakers whose work is changing the global PR world, the Global PR Summit Middle East 4 will help you get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.

See you from 23-24 April in Riyadh!

Only

23days

19hours

21min

UNTIL THE EVENT

Speakers

Scott Thwaites Twitter

Mohamed Al Ayed TRACCS

Jonathan Cartmill Meltwater Group

Wael Al-Sarhan Bahri

Filippo Vizotto Shazam

Amjad Shacker STC

Tarik Ismail The Savola Group

Fahad Bahdailah Mars

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Hussein Dajani Hug Digital

Khaled Ismail Tetra Pak

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Agenda

09.00 

Registration And Morning Coffee

10.00 

Chairman’s Opening Remarks

10.15 

Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Amjad Shacker, GM Corporate Communications, STC

10.45 

The State Of PR And Communications In The MENA Region


Mohamed Al Ayed, CEO, TRACCS

11.15 

Interactive Discussion With Speakers And Delegates

11.45 

Networking And Refreshment Break

12.15 

Twitter: Your Live Connection To Culture
Scott Thwaites, EMEA Partner Manager, Twitter

12.45 

The Role Of Communications In Building A Global Reputation


Wael Al Sarhan, VP Marketing And Communications, Bahri   

13.15 

Interactive Discussion With Speakers And Delegates

13.45 

Lunch For Speakers And Delegates

14.30 

Analyzing The Growing Importance Of Content Management In Digital PR
Alex Malouf, First Communications Innovator In The MEA Region By The Holmes Report, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble

15.00

Mobile First: How To Create Relevant PR Content For Mobile
Filippo Vizotto, Country Manager, Italy, Shazam

15.30 

Working With Influencers To Maximise Your PR Efforts: What Works, What Doesn’t
Hussein Dajani, Chief Operating Officer, Hug Digital

16.00 

Interactive Discussion With Speakers And Delegates

16.30 

End Of Day One

09.00 

Morning Coffee

10.00 

Chairman’s Opening Remarks

10.15 

What Can We Learn From The Start Up Community About The Way We Work And Creativity
Khaled Ismail, Regional VP Corporate Communications, Tetra Pak

10.45 

Session TBC
Jonathan Cartmill, Enterprise Director, Meltwater Group

11.15 

Interactive Discussion With Speakers And Delegates

11.45 

Building And Maintaining Your Reputation: Lessons From My Work With The British Royal Family
Colleen Harris, Internationally Renowned PR Expert And Former Press Secretary To Princes Charles, William And Harry

12.15 

Successfully Preparing Your Company’s Leaders For Crisis
Fahad Bahdailah, Corporate Affairs Director, Mars

12.45 Creating Sustainability Campaigns: What Works And What Doesn’t
Tarik Ismail, Executive Director – Corporate Affairs, Sustainability & Board General Secretary, The Savola Group
13.15 

Interactive Discussion With Speakers And Delegates

13.45 

Lunch For Speakers And Delegates

14.30

 Interactive Workshop With Jesper Andersen From AMEC: Getting Started With PR Measurement
Attending this interactive workshop will enable you to:
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results

17.00

End Of Global PR Summit Middle East 4

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Platinum sponsor

Exclusive Event Partner

Gold sponsor

Supported by

Exclusive Media Partner

Exclusive Digital Partner

Venue

Sheraton Riyadh Hotel & Towers, Riyadh, Saudi Arabia

Address: Olaya Junction of King Fahad and King Abdullah Road, Riyadh 11623, Saudi Arabia
Phone:+966 11 454 3300

Strategically located in the heart of the city centre, this landmark of Arabian hospitality has been connecting people in the heart of Riyadh for over 27 years. Sheraton Riyadh Hotel & Towers features 193 fully refurbished guest rooms including 18 suites and 12 villas.

With a strategic location, the hotel offers the perfect option for a comfortable business hotel in Riyadh.

Business travelers will appeciate the Club Rooms which offer Complimentary access to the Sheraton Club Lounge where you can enjoy complimentary daily breakfast, internet access and more.

The hotel offers a unique dining experience within two very well-known restaurants in Riyadh, La Piazza Italian Restaurant and Al Bustan All-Day Dining.