About the Event

Welcome to the online "Healthcare Crisis Communications Workshop" with Donald Steel!

The past year has shown us that hospitals and health services can more than fulfil the demands of an exceptional clinical crisis.  It has left the sector feeling justifiably proud, but in many cases exhausted.  It is at this point that we are vulnerable to failing to spot other types of crisis that may affect us.  The risks haven’t gone away.

In this one day fully interactive workshop, international crisis communicator Donald Steel looks beyond COVID-19 to explore how we can be fully prepared for different crisis which may hit.  Some might hit us suddenly with ferocity.  Others may creep up on us.  But the impact, if poorly handled, is the same - reputational damage.

Together we will discover what success looks like in crisis communications and gather learning from situations where people have got it right.  We will also find solutions together and hear from the experience of each other.

At the end of this workshop you will:

• Understand the relationship between advance preparation and speed in crisis communications
• Be equipped to review your organisation’s tone, language and style on social media in a crisis
• Be familiar with aggressive question types in crisis media interviews and how to deal with them
• Be ready to review your organisation’s crisis communications plan in the light of the workshop

You will leave the workshop feeling energised, with a checklist of actions to take back as you seek to take your crisis preparedness to the next level.

Donald Steel is a widely admired crisis communicator who works internationally with clients from a range of settings, from healthcare to aviation and government bodies, as well as high profile individuals.  London-based, he is Vice-President, Crisis Communications, at Kenyon International Emergency Services.  With headquarters in Houston and London, Kenyon has been dealing with mass fatality incidents for more than a century, including natural disasters, terrorism and aviation incidents.  A former chief media spokesman at the British Broadcasting Corp., Donald’s clients include prominent hospitals and clinics, UN agencies, universities and schools, broadcasting and entertainment companies, government departments and high profile individuals.   Donald began as a Registered General Nurse in Scotland, and worked in regional neurosurgical and trauma units during a ten year hospital career.  He is a regular lecturer in crisis communications at the London School of Economics and the University of Westminster.

Please note that this workshop is limited to 30 participants only!

Facts & Figures

DID YOU KNOW?

• The "Healthcare Crisis Communications Workshop" is organized by P World, an international creative agency organizing 50+ annual PR events in 40 countries around the world.
• P World is also the proud organizer of the Healthcare Communications Summit, the Healthcare Communications Boot Camp, as well as the Global PR Summit, one of the world's leading PR events, held annually in 24 countries around the world, including Canada (Toronto), US (New York), Korea (Seoul), Turkey (Istanbul) and the Middle East.
• Past delegates at our Summits and Boot Camps include representatives from Brockville General Hospital, Blue Cross and Blue Shield of Louisiana, The Hospital for Sick Children (SickKids), Grey Bruce Health Unit, American Heart Association, William Osler Health System, Keck Medicine of USC, University of Maryland School of Medicine, Winnipeg Regional Health Authority, College of Family Physicians of Canada, Canadian Partnership Against Cancer...