Global PR Summit India
Day One, 21st April 2016
08.30 Registration And Morning Coffee
09.30 Chairman’s Opening Remarks
FOCUS ON REPUTATION MANAGEMENT!
09.45 International Keynote Presentation
Your Reputation As Your Company’s Greatest Asset: Analyzing Reputation Management Tactics That Work
Mary Jo Jacobi, Corporate Director And Strategist And Former Communications Chief, HSBC, Lehman Brothers, Royal Dutch Shell And BP America
10.15 How To Make Business Leaders Better Communications And Increase The Value Of Your PR And Communications Activities
Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess
10.45 Building A Strong Country Brand: PR Methods That Work
Patricia Yates, Director Of Strategy And Communications, Visit Britain
11.15 Interactive Discussion With Mary Jo, Patrick And Patricia
11.45 Networking And Refreshment Break
SOCIAL MEDIA AND PR: WHAT WORK’S WHAT DOESN’T
12.15 Maximise Your Reach & Stand Out From The Crowd With Innovative & Inspirational Content Straregies
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care
12.45 Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages
Jesse Ringham, Digital Communications Manager, Tate Museum
13.15 Twitter Is A Live Connection To Culture
Aliza Knox, VP Online Sales, APAC, Twitter
13.45 Interactive Discussion With Heather, Jesse And Aliza
14.15 Lunch For Speakers And Delegates
THE FUTURE OF PR:
15.15 Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric
15.45 Is PR All About Social Media Or Maybe It Is Time That We Go Back To The Basics
Colleen Harris, Former Press Secretary To Princes Charles, William and Harry And Official Spokesperson, William and Kate’s Wedding
16.15 Visual Communication – From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
16.45 Closing Discussion With Thierry, Colleen And Jamal
17.15 End Of Day One
Global PR Summit India
Day Two, 22nd April 2016
Crisis Simulation Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
10.00 Introduction and Exercise One
A serious emergency for the company
The 15-30-60-90 crisis rule
11.00 Exercise Two
The developing crisis - the first media interview
12.00 Networking Coffee Break
12.30 Lessons from VW, Air Asia, and other crisis
Some social media crisis rules
13.30 Lunch For Speakers And Delegates
14.30 Exercise Three
The press conference and social media
16.00 Summary and conclusions
About Your Expert Workshop Leader:
Donald Steel FRSA MCIPR
Crisis and reputation specialist
Associate Director, Crisis Communications, Kenyon International Emergency Services
Associate Director, Johnston Associates, London Heathrow
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.
