Dear friends,
It is with broken heart, we would have to announce that we have no other option but to postpone the Marketing Kingdom Tel Aviv. Due to technical difficulties, we are not in the position at this time to host the event in the way that we would like to.
We would like to inform you that those members of your organization that have registered for the event and paid will be refunded in the next 7 days. We are terribly sorry for this.
Thank you for your support.
The Marketing Kingdom Team.
Marketing Kingdom Tel Aviv
Official Programme
Day One: Sunday, 13 October, 2013
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
Hubert Grealish, Co-Founder & Partner, Strategy & Communications, MPERA Marketing Services
Philips And TomTom
10.10 Opening Keynote: Partnering With Other Brands To Market And Grow Your Brand
Brian Dresher, Senior Vice President Business Development, Mashable
10.40 London Olympic Games 2012: Understand, Inspire And Engage The World’s Biggest Audience
Greg Nugent, Marketing Director, London Olympic Games
11.10 Questions And Answers Session With Brian And Greg
11.40 Networking And Refreshment Break
12.10 Using Customer Insight To Build Social Loyalty Through Community And Fan Engagement
Lars Silberbauer, Director Of Social Media, LEGO Group
12.40 Practical Social Media Tools To Help You Build A Strong Brand: The Eurovision Experience
Sietse Bakker, Event Supervisor, Eurovision Song Contest And CEO, Wow!works
13.10 Questions And Answers Session With Lars And Sietse
13.40 Lunch For Speakers And Delegates
14.40 Social Media Being As A Core To All Future Marketing Campaigns
Jesse Ringham, Head Of Digital, Tate Museum
15.10 Generation Social: A New Generation Of Consumers That Will Be Biggest After 2015
Mads Holmen, Planning Director, BeOn
15.40 Questions And Answers Session With Jesse And Mads
16.00 Closing Discussion: Implementing Global Trends In The Fast Growing Israeli Marketing Industry
17.00 End Of Day One
Day Two: STREAM ONE, Monday, 14th October 2013
09.00 Morning Coffee
09.45 Chairman’s Opening Remarks
Hubert Grealish, Co-Founder & Partner, Strategy & Communications, MPERA Marketing Services
10.00 Opening Keynote: Life After Like Economy
Hubert Grealish, Co-Founder & Partner, Strategy & Communications, MPERA Marketing Services
10.40 Experiential Marketing – Reaching Your Consumers For Maximum Impact
Karen Carter, Director Of Consumer Marketing Communications, Western Europe, Microsoft
11.20 Questions And Answers Session With Hubert And Karen
11.50 Networking And Refreshment Break
12.10 Where The Tread Meets The Street — Field Marketing's Role In The Buyer's Journey
Michelle Gauthier, Director, Field Marketing - EMEA, Motorola Solutions
12.50 Content And Connections: Engaging With Consumers, Customers And The Community
Ania Jakubowski, Business Capability Director, Coca-Cola Hellenic
13.30 Questions And Answers Session With Michelle And Ania
13.40 Lunch For Speakers And Delegates
14.40 Web 3.0 And The Platform Shift
Joshua Partridge, Director, Yahoo! Expansion Markets, Yahoo!
15.30 Analyzing And Mastering The Latest Global Advertising Trends
Marvin Liao, Experienced Silicon Valley Executive In International Digital Media
16.00 Questions And Answers Session With Joshua And Marvin
16.30 Integrated Communications – Gaining Positive Efficiency And Positioning Effects Through Messaging And
Channel Alignment
Tomas Jensen, Director Corporate Communications MENA, Microsoft
17.10 B2B Portfolio Marketing And Adding Value To Sales, Strategy, Tactics, Organization, And Integrating Physical And
Digital Worlds
Andrea Monaci, Director of Enterprise Marketing and Cloud, Hewlett Packard
17.50 Questions And Answers Session With Tomas And Andrea
18.10 End Of Day Two
Day Two: STREAM TWO 14 October, 2013
The Marketing Kingdom Presents The Digital Pharma Experience
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
Uri Goren, General Manager, e-Pochondriac
10.10 Opening Keynote: Sustain Digital Innovation In An Ever Changing Environment
Timothy White, Global Director And Head Of Customer Interaction, Lunbeck
10.50 How To Create A Digital Vision And Strategy That Fulfils Business, Customer Needs And Goals
Scott Curley, Global Digital Capability Director, AstraZeneca
11.30 Questions And Answers Session With Timothy And Scott
12.00 Networking And Refreshment Break
12.30 Using Decision Science to Influence Patients and Physicians
Talya Miron-Shatz, Ph.D., ONO Academic College
13.00 Improving Reputation Through The Use Of Social Media
Andrew Widger, Director, Media Relations EMEA, Pfizer
13.40 Building Engagement, Influence And Reputation Using Social Media
Duncan Cantor, Director of Communications, Boehringer Ingelheim
14.30 Questions And Answers Session With Andrew And Duncan
15.00 Lunch For Speakers And Delegates
15.30 Computerized Systems In Pharma: Regulatory And Quality Assurance
Amer Alghabban, Director, Global Head Of Quality Assurance Audit Management, Merck Serono
16.10 Closing Keynote: Pharma Regulation And Digital Marketing: How Can The Two Work Together?
Uri Goren, General Manager, e-Pochondriac
16.50 Questions And Answers Session Wih Amer And Uri
17.20 End Of Event
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
