Sietse Bakker

Eurovision Song Contest 2021

Executive Producer

Mary Jo Jacobi

Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Former Senior Executive, HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Mary Jo Jacobi Jephson is a renowned expert in reputation, brand and crisis management drawn from her extensive experience at senior levels of the corporate, public and voluntary sectors on both sides of the Atlantic. Most recently, Mary Jo was Executive Vice President of BP America during its response to the Gulf of Mexico oil spill. Previously she led reputation management for Royal Dutch Shell, Lehman Brothers, HSBC Holdings and Drexel Burnham Lambert. She also devised and executed the award-winning global brand strategies for Lehman and HSBC, including the first-ever use of airport jetties for brand projection and thought leadership. She is a non-executive director of the Weir Group PLC, Mulvaney Capital Management and Panafsat and a member of the advisory board of Fink Africa. She is also a Visiting Fellow of Oxford University'ss Centre for Corporate Reputation. Mary Jo was the first woman to chair the board of the Ladies Professional Golf Association and subsequently served on the board of the Ladies European (Golf) Tour. She is a frequent broadcast commentator, lecturer and public speaker around the world.

Lars Silberbauer

Olympics (IOC)

Global Head of Brand, Marketing and Digital

Lars Silberbauer is the Global Head of Brand, Marketing and Digital at the OIympics (IOC). According to The Holmes Report, he is one of the top 25 most prominent marketers in Europe today. By formulating his own strategy and putting the team together, Silberbauer turned Lego into a global digital force. Lars assisted Lego in becoming successful on video and social media platforms. He then went on to become Senior Vice-President of Viacom’s MTV Digital Studios.

Lars obtained a MA in Media Science, a BA in Film and Media Science, and a Graduate Diploma in Business Administration.

Lars Silberbauer spent eight years in broadcasting television before joining Lego. During those eight years, he held various positions, including Head of Social Media for the Danish Broadcasting Network. He began his remarkable career at Lego in 2011 as a Social Media Strategist. Lars quickly rose through the ranks to become the company’s Head of Social Media.

Lars designed and implemented Lego’s social media engagement strategy from the ground up. He oversaw a global team of social media and search marketers that interacted with consumers in real-time. As a result of his extensive experience in content and publishing, he managed to take the Lego Group’s digital content marketing to a whole new level. Thanks to him, Lego TV made its debut in 24 markets in 2014, gaining a total of over 12 million fans. Moreover, the YouTube channel has received over one billion views in a single year. When he started working for Lego, there was no such thing as a Lego Facebook page. However, by 2015, Adweek had ranked Lego as the number one brand on YouTube and social media. 

Previously Silberbauer was responsible for the creative development and production of MTV’s digital originals, as well as the management of the company’s digital brand social channels, such as “Cribs” and “TRL.” He assists the company in its efforts to expand across platforms as it adapts classic shows for digital distribution and releases new series.

Patrick Jephson

Former Chief of Staff to Princess Diana

Historical Consultant, Netflix's "The Crown"

Patrick is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington DC. He writes, presents and advises on factual and drama programs, appearing on every major US network as well as international platforms. He is currently a historical consultant to the award-winning Netflix series The Crown.

His byline has appeared in every major UK newspaper and international titles as varied as TIME magazine, Vanity Fair, People, The Spectator, Paris Match,Frankfurter Allgemeine Zeitung and the National Catholic Reporter. He is also a published authority on corporate and personal branding, addressing conferences worldwide as well as events at the US State Department, the American University and the Annenberg School for Communication and Journalism.

Patrick owes much of his practical communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years (1988-96), responsible for every aspect of her public life, worldwide humanitarian initiatives, and private organization. Under relentless media scrutiny, his tenure covered the period of Princess Diana’s greatest popularity as well as the constitutional controversy of her separation from Prince Charles.

Patrick was born and raised in Ireland and holds a master’s degree in Political Science from Cambridge University. A keen amateur historian, his ancestors include notable courtiers to Henry VIII, Elizabeth I and William III. As an officer in the British Royal Navy he served all over the world before being selected for royal duty. In March 2015 he became a naturalized citizen of the United States.