Crisis Communication Club

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Turn Uncertainty Into Opportunity with In-House Crisis Communications Training

We are living in an age of permacrisis—where polarization, public skepticism, and the rapid rise of AI are redefining how organizations respond to risk. From global pandemics and political unrest to cyber threats and fake news, crisis isn’t a rare disruption anymore—it’s the new normal.

That’s why in-house training isn’t just beneficial—it’s mission-critical.

Drawing from our extensive global experience through the Crisis Communications Boot Camps and Global PR Summits, our in-house workshops are fully customized to help your team navigate today’s complex crisis landscape with confidence and clarity.

What you gain:

Tailored expertise. Sessions are built around your specific needs, industry, and organizational goals.
Real-world insights. Learn from global PR leaders who’ve advised Presidents, Royal Families, and some of the world’s most trusted brands.
Collaborative growth. Step outside your day-to-day mindset, break the internal echo chamber, and engage in hands-on, interactive learning.
Future-ready skills. Through live scenarios, group work, and one-on-one feedback, you’ll strengthen your team’s ability to lead through any crisis—and reinforce the strategic role of communications within your organization.

In this era of nonstop disruption, your response defines your reputation. We’ll help you prepare for what’s next—before it happens.

For a tailor-made solution, contact:

Kosta Petrov
Managing Director
Crisis Communications Club
[email protected]

Topics

Build Resilience and Impact Through Customized In-House Training

In today’s world of permacrisis, where AI disruption, polarization, and public skepticism are the norm—not the exception—organizations need more than reactive strategies. They need teams that are prepared, confident, and future-ready.

Our in-house trainings are tailored to your specific challenges, industry, and goals—delivered by globally recognized experts who have advised Presidents, Royal Families, and leading global brands. These practical, immersive sessions are designed to equip your team with the tools, strategies, and mindset to manage crisis, build reputation, and lead with purpose.

AI & Emerging Technologies

Implementing AI in Communications – Practical steps for integrating AI tools across your PR and crisis workflows.
AI for Creativity and Storytelling – Unlock the power of AI to enhance content creation, campaign development, and innovation.
Harnessing AI for Crisis Response – Use AI to improve response time, sentiment monitoring, and risk detection.
Managing the Weaponization of Social Media – Protect your organization from disinformation, trolling, and coordinated digital attacks.
Facing Cancel Culture: Moving Towards Accountability – Build proactive strategies to respond authentically and rebuild trust.

Crisis Preparedness & Response

Crisis Planning, Preparedness, and Execution – Create and activate strategic crisis frameworks tailored to your risk landscape.
Tabletop Simulations and Crisis Exercises – Run real-world simulations to test readiness and improve cross-functional coordination.
Disaster Preparedness and Recovery – Build resilience before, during, and after major disruptions.
Cybersecurity Communications – Respond effectively during cyber incidents with clear, coordinated messaging.
Decision Making Under Pressure – Strengthen leadership clarity and calm in high-stakes environments.
Crisis Management for Large-Scale Events – Prepare for and respond to crises at major public gatherings and events.

Media & Public Engagement

Crisis Media Training – Prepare leaders and spokespeople to communicate under pressure with confidence and credibility.
Media Training – Sharpen your team’s ability to shape the narrative and manage tough interviews.
Presentation Skills and Public Speaking – Deliver impactful, persuasive presentations in high-pressure environments.
A Victim-Focused Approach to Communications – Communicate with empathy and responsibility during sensitive crises.
Working with Police and Law Enforcement – Collaborate effectively during public safety incidents.
Government Relations 101 – Understand how to communicate with policymakers and regulatory bodies in times of crisis.

Reputation & Brand Management

Reputation Management and Recovery – Repair public trust and reposition your brand post-crisis.
CEO and Leadership Branding – Build and protect the public profiles of your executives and key leaders.
Personal Branding – Develop a powerful and authentic professional identity in a noisy world.
Internal Communications that Inspire – Strengthen employee alignment, morale, and trust during and after crisis.
Engaging Hard-to-Reach Audiences – Develop strategies to reach and resonate with underserved or skeptical groups.

Measurement, Strategy & Content

Designing Integrated Measurement Programs – Build dashboards and KPIs to measure what matters across all channels.
Crisis Communications Measurement – Assess your crisis response and identify key lessons.
Internal Communications Metrics – Measure employee sentiment, engagement, and feedback effectively.
All-Platform Measurement Strategy – Connect outputs, outcomes, and impact in one cohesive system.
Strategic Communications Planning – Create robust, adaptable plans that align with business goals and external realities.
Storytelling and Message Development – Craft narratives and communication materials that resonate and inspire action.

Values-Based Communication

Diversity and Inclusion Communication – Promote values of equity, inclusion, and representation with clarity and credibility.
Stakeholder Engagement – Build meaningful, trust-based relationships with key internal and external stakeholders.
Assertiveness Training for Communicators – Equip your team to lead conversations with clarity, confidence, and purpose.
The Role of Leadership in Crisis – Help your leaders show up with presence, empathy, and impact when it matters most.

Looking for a tailor-made solution for your organization?
Contact:
Kosta Petrov
Managing Director, Crisis Communications Club
[email protected]