Global PR Summit Istanbul 4

16-17 February, Istanbul, Turkey

 

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About the Event

Welcome to the fourh edition of Turkey's biggest international PR event!

Supported by the Turkish PR Association (Tühid), with delegates from 30 different countries and presentations by some of the world's most admired PR and communications gurus, the Global PR Summit Istanbul 4 will prepare you for some of the biggest challenges in PR in 2017.

Grab your ticket today to

  • Get deeper understanding of today’s ever changing PR and communications trends
  • Get exposed to new ways of approaching your work and your brand
  • Maintain your reputation in times of crisis
  • Rebuild your brand value and reputation after crisis
  • Use Communications research to drive business results
  • Get started using measurement in your organisation
  • Create measurable objectives and implement them
  • Deliver content that is easy to consume
  • Understand the value of data in corporate communications
  • Network with delegates from 30 different countries

Are you a member of Tühid? Claim your exclusive 15% discount today!

Speakers

Lars Seynaeve Citi

Hussein Dajani Nissan

Gonca Karakas Turkish Public Relations Association

Dennis Landsbert-Noon Burson Marsteller Europe

Andreas Keller Weber Shandwick

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Piers Schreiber Jumeirah Group

Muhammad Karim TRT World

Khaled Ismail Tetra Pak

Agenda

08.30 

Registration And Morning Coffee

09.30 

Chairman’s Opening Remarks

09.45

Opening Keynote Presentation By Gonca Karakas, President, Turkish Public Relations Association

10.15 

Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
Khaled Ismail, Regional VP Communications, Tetra Pak

10.45

Interactive Discussion With Speakers And Delegates

11.15

Networking And Refreshment Break

11.45 

Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches
Piers Schreiber, International Communications Expert, Estragon, Former VP Communications, Jumeirah Group

12.15 

Social Media Crisis - Things to Consider During a Coup: A Case Study By TRT World
Muhammad Karim, Head of Growth and Partnerships, TRT World

12.45 

Interactive Discussion With Piers And Muhammad

13.15 

Lunch For Speakers And Delegates

14.15 

Interactive Workshop With Alex Malouf: How To Manage Social Media In A PR Crisis
In his intensive half-day workshop, Alex Malouf will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending this workshop will enable you to: 
- Conduct a vulnerability audit to assess potential crisis scenarios
- Create a core message that can be communicated across all social media channels
- Properly monitor your social media channels for potential problems
- Coach your spokesperson on the tough questions they may face from the media
-Engage the media and address misinformation and negative commentary

16.30

End Of Day One

09.00

Morning Coffee

09.30

How Can You Take Internal Communications To The Next Level Within Your Organization To Generate Bottom Line Results
Lars Seynaeve, Director Corporate Communications, Public Affairs, EU Media Relations, Citi

10.00

Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe

10.30

Interactive Discussion With Speakers And Delegates

11.00 

Networking And Refreshment Break

11.30

What Makes For The Best Client/Agency Relationship?
Andreas Keller, Managing Director MENA, Weber Shandwick

12.00

Supercharching Your PR Efforts With the Right Influencer Marketing Strategy
Hussein Dajani,Chief Operating Officer, Hug Digital

12.30

Interactive Discussion With Speakers and Delegates

13.00 

Lunch For Speakers And Delegates

14.00 

Interactive Workshop With Jesper Andersen From AMEC: Get Started Using Measurement Within Your Organization
 This interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results

16.30 

End Of Global PR Summit Istanbul 4

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Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

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Venue

Intercontinental Hotel, Istanbul, Turkey

Five star ambiance in the heart of the Ottoman's capital city, InterContinental Istanbul is the ideal base for exploring endless historic sites, museums, restaurants, clubs and shops. Located in Taksim with stunning views of the Bosphorus, Istanbul skyline and the Blue Mosque, this Istanbul hotel is a short walk from Dolmabahce Palace and Lütfi Kırdar Congress Hall.